On Formalization of the Concept of Value Proposition

WINKLER, Marek a Vladimír DOSOUDIL. On Formalization of the Concept of Value Proposition. Service Science. Services Science Global, 2011, roč. 3, č. 3, s. 194-205. ISSN 2164-3970. Dostupné z: https://dx.doi.org/10.1287/serv.3.3.194.

Základní údaje

• Originální název: On Formalization of the Concept of Value Proposition
• Autoři: WINKLER, Marek a Vladimír DOSOUDIL.
• Vydání: Service Science, Services Science Global, 2011, 2164-3970.

Další údaje

• Originální jazyk: angličtina
• Typ výsledku: Článek v odborném periodiku
• Obor: 10201 Computer sciences, information science, bioinformatics
• Stát vydavatele: Spojené státy
• Utajení: není předmětem státního či obchodního tajemství
• WWW: URL
• Organizační jednotka: Fakulta informatiky
• Doi: http://dx.doi.org/10.1287/serv.3.3.194
• Klíčová slova anglicky: value proposition, utility function, service modelling, service science
• Příznaky: Mezinárodní význam, Recenzováno

Anotace

This paper presents an original description and a semi-formal definition of the concept of a value proposition, which has been so far used in service science rather intuitively. Our approach is based on utility functions and conceptual modelling techniques. The proposed semi-formalization can be exploited to describe services from the point of view of their (potential) utility for their clients. This description can be used especially to organize a service portfolio in an enterprise in a better way, aid in computer-assisted service composition/decomposition, and provide additional criteria for indexing services in a service brokering task. In order to be able to describe a value proposition more accurately, we present a semi-formal definition of the concept of a service system. We perceive a value proposition as the main input taken into account by a future service client when evaluating whether or not to become the client of the service proposed by a service provider. A value proposition itself is modelled as a collection of values which indicate the extent of “how much” a given service behaves according to a given set of service characteristics. The presented approach is illustrated on the example of a concrete service.