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@article{979312, author = {Pelclová, Jana}, article_location = {Nitra}, article_number = {December}, keywords = {reklama; internet; interaktivita}, language = {eng}, issn = {1337-7590}, journal = {Topics in Linguistics}, title = {Perceived interactivity in Children Internet Advertising}, url = {http://www.kaa.ff.ukf.sk/topics/issue8.pdf}, volume = {roč. 8}, year = {2011} }
TY - JOUR ID - 979312 AU - Pelclová, Jana PY - 2011 TI - Perceived interactivity in Children Internet Advertising JF - Topics in Linguistics VL - roč. 8 IS - December SP - 40-47 EP - 40-47 PB - FF Univerzity Konštantína Filozofa SN - 13377590 KW - reklama KW - internet KW - interaktivita UR - http://www.kaa.ff.ukf.sk/topics/issue8.pdf N2 - The article analyzes verbal and non-verbal devices that enable children internet users to control the flow of conversation in a human-machine interaction. The term perceived interactivity refers to the extent of acceptability and controllability with which any web page visitor is provided. The paper discusses the notion of personality and other projected roles as well as the customization of specific lexico-grammatical and pragmatic features regarded as unique in the sociolect of the given target group, but modified to the persuasive needs of advertising discourse. ER -
PELCLOVÁ, Jana. Perceived interactivity in Children Internet Advertising. \textit{Topics in Linguistics}. Nitra: FF Univerzity Konštantína Filozofa, 2011, roč. 8, December, s.~40-47, 63 s. ISSN~1337-7590.
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