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@article{981416,
author = {Menold, Natalja and Kaczmirek, Lars and Lenzner, Timo and Neusar, Aleš},
keywords = {Kognitivní proces odpovídání, hodnotící škála, škálování, eye-tracking},
language = {eng},
issn = {1525-822X},
journal = {Field Methods},
title = {How do respondents attend to verbal labels in rating scales?},
url = {http://fmx.sagepub.com/},
volume = {in print},
year = {2013}
}
TY - JOUR
ID - 981416
AU - Menold, Natalja - Kaczmirek, Lars - Lenzner, Timo - Neusar, Aleš
PY - 2013
TI - How do respondents attend to verbal labels in rating scales?
JF - Field Methods
VL - in print
PB - Sage
SN - 1525822X
KW - Kognitivní proces odpovídání, hodnotící škála, škálování, eye-tracking
UR - http://fmx.sagepub.com/
N2 - Two formats of labeling in rating scales are commonly used in questionnaires: verbal labels for the end categories only (END form) and verbal labels for each of the categories (ALL form). We examine attention processes and respondents’ burden in using verbal labels in rating scales. Attention was tracked in a laboratory setting employing eye-tracking technology. The results of two experiments are presented: one applied seven and the other applied five categories in rating scales comparing END and ALL forms (n = 47 in each experiment). The results show that the ALL form provides higher reliability, although the probability that respondents attend to a verbal label seems to decrease as the number of verbally labeled categories increases.
ER -
MENOLD, Natalja, Lars KACZMIREK, Timo LENZNER a Aleš NEUSAR. How do respondents attend to verbal labels in rating scales? \textit{Field Methods}. Sage, 2013, in print. ISSN~1525-822X.
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