This diploma thesis deals with the case of “real tourism.” On five specific examples author examines the phenomenon of authenticity and its relationship with the tourist industry. Together with the theory of performativity, the work shows different layers of the tourism as a performance, concentrating on its construction and on influence that travel media and government have. Tourist workers attract tourists to the destinations with the use of the current trend of individuals searching for the “authentic experience.” As directors of touristic plays they shape their imaginaries and reconstructing the meanings of such places to be better suitable for this definition. The specificity of this work is an adaptation of this theory to urban planning with the aim of displaying these interventions as tactical, with an objective of secured economic growth and increased popularity – which comes with the constant influx of tourists. Apart from other things, the writer shows possible ways out of the staged performances of (in)authenticity while taking a look at the fluidity of roles within the performance.