Theses on a related topic (having the same keywords):

marketingova komunikace, reklama, marketing communication, sales promotions, hierarchy of effects, ucinnost komunikacnich nastroju, hierarchie efektu, effectiveness of communication instruments, podpora prodeje, advertisement

Keywords ordered alphabetically | Keywords ordered by occurrence rate

451.
Mikutová, Michaela
Faculty: Faculty of Social Studies
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Psychology / Psychology
Bachelor's thesis defence: Systematická review asociace mezi vystavením reklamě a rozvojem materialismu u dětí | Theses on a related topic Display description

452.
Minářová, Lucie
Faculty: Faculty of Economics and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Business Management
Bachelor's thesis defence: Nákupní chování | Theses on a related topic

453.
Molnár, René
Faculty: Faculty of Economics and Administration
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Business Management / Business Management
Bachelor's thesis defence: Komparativní analýza marketingové komunikace vybraných kardiologických zdravotnických zařízení | Theses on a related topic

454.
Možíšová, Alžběta
Faculty: Faculty of Social Studies
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Humanities / Philosophy, Sociology
Bachelor's thesis defence: Genderové reprezentace v reklamách v ženských a mužských časopisech | Theses on a related topic

455.
Můčková, Alžběta
Faculty: Faculty of Economics and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Finance and Accounting / Finance and Law
Bachelor's thesis defence: Tabákový akcíz | Theses on a related topic

456.
Muselíková, Veronika
Faculty: Faculty of Arts
Year: 2007, studies completed, degree conferred: Mgr.
Programme/field: Humanities / Aesthetics, Czech Language and Literature
Master's thesis defence: Analýza prostředků persvaze v reklamních textech časopisů Týden | Theses on a related topic

457.
Mušálek, Jan
Faculty: Faculty of Law
Year: 2009, studies completed, degree conferred: Mgr.
Programme/field: Law and Legal Science / Law
Master's thesis defence: Product placement v evropské směrnici a v marketingové praxi | Theses on a related topic

458.
Nagy, Lukáš
Faculty: Faculty of Arts
Year: 2018, studies completed, degree conferred: Mgr.
Programme/field: General Theory and History of Arts and Culture / Culture Management
Master's thesis defence: Herné štúdio Amanita Design a stratégia v internetovom marketingu | Theses on a related topic

459.
Nasvetrová, Marie
Faculty: Faculty of Arts
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: General Theory and History of Arts and Culture / Aesthetics
Bachelor's thesis defence: Krása a ošklivost v reklamě | Theses on a related topic

460.
Nedorostková, Nikola
Faculty: Faculty of Arts
Year: 2023, studies completed, degree conferred: Mgr.
Programme/field: Culture Management / Culture Management
Master's thesis defence: Návrh komunikační a marketingové strategie pro státní hrad Šternberk | Theses on a related topic

461.
Nemravová, Lucie
Faculty: Faculty of Education
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Specialization in Education / Arts for Education, Visual Arts for Education
Bachelor's thesis defence: My | Theses on a related topic

462.
Nezhybová, Michaela
Faculty: Faculty of Social Studies
Year: 2007, studies completed, degree conferred: Bc.
Programme/field: Psychology / Psychology, Sociology
Bachelor's thesis defence: Účinnost televizní reklamy na mladou generaci | Theses on a related topic
Bachelor's thesis defence: Vliv postojů k rodičovství a rodovým rolím na hodnocení charakteristik vybraných druhů kontroly početí:rozdíly mezi muži a ženami | Theses on a related topic

463.
Nociar, Matej
Faculty: Faculty of Economics and Administration
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Business Management / Business Management
Bachelor's thesis defence: Návrh komunikační kampaně pro aktivity Odboru výzkumu Rektorátu Masarykovy univerzity | Theses on a related topic

464.
Nováčková, Kateřina
Faculty: Faculty of Arts
Year: 2007, studies completed, degree conferred: Mgr.
Programme/field: General Theory and History of Arts and Culture / Film and Audio-Visual Culture Studies, History of Arts
Master's thesis defence: Grafický design a Petr Babák | Theses on a related topic

465.
Nováková, Tereza
Faculty: Faculty of Law
Year: 2012, studies completed, degree conferred: Mgr.
Programme/field: Law and Legal Science / Law
Master's thesis defence: Behaviorální ekonomie a její vliv (jako inspirace a korektiv) na soukromoprávní úpravy | Theses on a related topic

466.
Novotná, Pavla
Faculty: Faculty of Education
Year: 2012, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Primary and Lower Secondary Schools / Lower Secondary School Teacher Training in Health Education, Lower Secondary School Teacher Training in Special Education
Master's thesis defence: Vliv médií na žáky druhého stupně základní školy | Theses on a related topic

467.
Nytrová, Alice
Faculty: Faculty of Law
Year: 2012, studies completed, degree conferred: Mgr.
Programme/field: Law and Legal Science / Law
Master's thesis defence: Právně reprobované motivy v reklamě | Theses on a related topic

468.
Obrátilová, Alena
Faculty: Faculty of Arts
Year: 2012, studies terminated for failure to fulfill study requirements
Programme/field: General Theory and History of Arts and Culture / Theory of Interactive Media, Theory of Interactive Media
Bachelor's thesis defence: Podprahové vnímání jako princip reklamního sdělení nových médií | Theses on a related topic

469.
Ondráčková, Anna
Faculty: Faculty of Arts
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Philology / German Language and Literature
Bachelor's thesis defence: Phraseologismen in der Werbesprache. Vorkommen und Funktion der Phraseme in der Bierwerbung | Theses on a related topic

470.
Ondráčková, Anna
Faculty: Faculty of Arts
Year: 2021, studies completed, degree conferred: Mgr.
Programme/field: Translation and Interpreting / German-language Translation
Master's thesis defence: Weinwerbung aus textlinguistischer und translatologischer Sicht | Theses on a related topic

471.
Ondrejová, Ivana
Faculty: Faculty of Arts
Year: 2019, studies completed, degree conferred: Mgr.
Programme/field: Philology / General Linguistics
Master's thesis defence: Persvazivní prostředky ve vybraném typu textů | Theses on a related topic

472.
Ondrejovičová, Katarína
Faculty: Faculty of Arts
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Philology / Spanish Language and Literature
Bachelor's thesis defence: Análisis lingüístico de los anuncios de cosmética | Theses on a related topic

473.
Opavský, Lukáš
Faculty: Faculty of Education
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Specialization in Education / Teacher Training in Foreign Languages - English Language
Bachelor's thesis defence: Discourse Analysis of smartphone TV advertisements: From the introduction of an iPhone to the present day | Theses on a related topic

474.
Opletal, Radek
Faculty: Faculty of Sports Studies
Year: 2007, studies completed, degree conferred: Bc.
Programme/field: Physical Education and Sport / Animator of Movement Activities, Lower Secondary School Teacher Training in Special Education
Bachelor's thesis defence: Osobnost sportovce v reklamě | Theses on a related topic

475.
Otáhalová, Simona
Faculty: Faculty of Arts
Year: 2018, studies completed, degree conferred: Mgr.
Programme/field: General Theory and History of Arts and Culture / Culture Management
Master's thesis defence: Aktuální trendy event marketingu v ČR | Theses on a related topic

476.
Otrusina, Petr
Faculty: Faculty of Law
Year: 2008, studies completed, degree conferred: Mgr.
Programme/field: Law and Legal Science / Law
Master's thesis defence: K srovnání obecné a konkrétní regulace reklamy | Theses on a related topic

477.
Pánek, Martin
Faculty: Faculty of Sports Studies
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Physical Education and Sport / Management in Sport
Bachelor's thesis defence: Marketing florbalového klubu TJ Znojmo LAUFEN CZ | Theses on a related topic

478.
Patloka, Jáchym
Faculty: Faculty of Law
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Commercial Law Studies / Commercial Law Studies
Bachelor's thesis defence: Reklama na tabákové výrobky | Theses on a related topic
Bachelor's thesis defence: Reklama na tabákové výrobky | Theses on a related topic

479.
Pavličová, Lenka
Faculty: Faculty of Arts
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Philology / Baltic Languages and Literatures, French Language and Literature
Bachelor's thesis defence: La contribution de la synesthésie dans les publicités cosmétiques et alimentaires en France : analyse sémantique | Theses on a related topic

480.
Pawlik, Jan
Faculty: Faculty of Law
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Legal Specializations / Law and Business
Bachelor's thesis defence: Guerilla marketing a jeho právní regulace | Theses on a related topic

481.
Pechancová, Markéta maiden name: Karlíková
Faculty: Faculty of Economics and Administration
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Business Management
Bachelor's thesis defence: Analýza marketingové komunikace vybraného podniku | Theses on a related topic

482.
Pekárková, Anna
Faculty: Faculty of Education
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Mathematics for Education / Civics and Basics of Social Studies for Education, Mathematics for Education
Bachelor's thesis defence: Mediální svět a kritické myšlení v rámci občanské výchovy | Theses on a related topic

483.
Pelánová, Kateřina
Faculty: Faculty of Social Studies
Year: 2011, studies completed, degree conferred: Mgr.
Programme/field: Media and Communication Studies / Media Studies and Journalism
Master's thesis defence: Recepce reklamy a komerčních stránek uživateli Facebooku | Theses on a related topic

484.
Pelcová, Michaela
Faculty: Faculty of Arts
Year: 2014, studies completed, degree conferred: Mgr.
Programme/field: Philology / English Language and Literature
Master's thesis defence: Persuasive Language in Job Advertising of Multinational Corporations | Theses on a related topic

485.
Perniš, Peter
Faculty: Faculty of Law
Year: 2015, studies completed, degree conferred: Mgr.
Programme/field: Law and Legal Science / Law
Master's thesis defence: Vybrané klamlivé obchodné praktiky a ich právna úprava | Theses on a related topic

486.
Peterková, Lada
Faculty: Faculty of Arts
Year: 2009, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Secondary Schools / Upper Secondary School Teacher Training in English Language and Literature, Upper Secondary School Teacher Training in Italian Language and Literature
Master's thesis defence: Persuasive Strategies in the Discourse of Advertising | Theses on a related topic

487.
Peterková, Štěpánka
Faculty: Faculty of Arts
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Philology / Russian with orientation on Commercial Practice, Services and Travel
Bachelor's thesis defence: Analýza produktů a marketingového prostředí firmy Natura Siberica na českém trhu | Theses on a related topic

488.
Petrová, Lenka
Faculty: Faculty of Social Studies
Year: 2011, studies completed, degree conferred: Mgr.
Programme/field: Media and Communication Studies / Media Studies and Journalism
Master's thesis defence: Stereotypizace ženy v televizní reklamě: komparace české a portugalské reklamní produkce (Tv Nova, TVI) | Theses on a related topic

489.
Petříčková, Adéla
Faculty: Faculty of Arts
Year: 2018, studies completed, degree conferred: Mgr.
Programme/field: General Theory and History of Arts and Culture / Culture Management
Master's thesis defence: Marketing jako nástroj k integraci umění a široké veřejnosti s důrazem na prodej a nákup uměleckých děl | Theses on a related topic

490.
Pilátová, Adela
Faculty: Faculty of Education
Year: 2015, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Primary and Lower Secondary Schools / Lower Secondary School and Language School Teacher Training in English Language
Master's thesis defence: The Language of Advertising: Analysis of Advertising Slogans in Fast Food Industry | Theses on a related topic

491.
Pohlová, Irena
Faculty: Faculty of Social Studies
Year: 2012, studies completed, degree conferred: Mgr.
Programme/field: Media and Communication Studies / Media Studies and Journalism
Master's thesis defence: Individualismus a narcismus v mediální komunikaci na příkladu reklamní kampaně firmy Bernard | Theses on a related topic

492.
Polášek, Miroslav
Faculty: Faculty of Law
Year: 2006, studies completed, degree conferred: Bc.
Programme/field: Legal Specializations / Law and Business
Bachelor's thesis defence: Srovnávací reklama v evropském a českém právu | Theses on a related topic

493.
Pořízková, Lenka
Faculty: Faculty of Arts
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: General Theory and History of Arts and Culture / Aesthetics
Bachelor's thesis defence: Kritika moderního a současného designu a užitého umění v díle historika Paula Johnsona | Theses on a related topic
Bachelor's thesis defence: Kritika moderního a současného designu a užitého umění v díle historika Paula Johnsona | Theses on a related topic

494.
Priesnitzová, Lucie
Faculty: Faculty of Law
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Legal Specializations / Law and Business
Bachelor's thesis defence: Klamavá reklama | Theses on a related topic
Bachelor's thesis defence: Klamavá reklama | Theses on a related topic

495.
Procházková, Lucie
Faculty: Faculty of Arts
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Education / Education
Bachelor's thesis defence: Marketing a PR základní školy ve městě a na vesnici | Theses on a related topic

496.
Prouza, Michal
Faculty: Faculty of Economics and Administration
Year: 2010, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Využití technologie Web 2.0 v marketingové propagaci | Theses on a related topic

497.
Přibylová, Petra
Faculty: Faculty of Education
Year: 2016, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Secondary Schools / Teacher Training of Specialized Subjects for Secondary Schools
Master's thesis defence: Vliv reklamy na stravování žáků středních škol | Theses on a related topic

498.
Přidalová, Tereza
Faculty: Faculty of Arts
Year: 2022, studies completed, degree conferred: Mgr.
Programme/field: Culture Management / Culture Management
Master's thesis defence: Marketingová komunikace symfonického orchestru ke generaci Z | Theses on a related topic

499.
Přikrylová, Hana
Faculty: Faculty of Arts
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Information and Library Studies / Information and Library Studies
Bachelor's thesis defence: Behaviorální marketing na internetu | Theses on a related topic

500.
Přívětivá, Daniela
Faculty: Faculty of Education
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Specialization in Education / Arts for Education, Visual Arts for Education
Bachelor's thesis defence: Komerční I | Theses on a related topic