Theses on a related topic (having the same keywords):

lionization, persuasive strategies, color symbolism, reklama, jazyk reklamy, advertsing, print advertising, language of advertising, persuasive devices, personalization, tiskova reklama, persuaze, animalizace, celebrity endorsement, persuasion

Keywords ordered alphabetically | Keywords ordered by occurrence rate

151.
Hanzikova, Ludmila
Faculty: Faculty of Arts
Year: 2010, studies terminated for failure to fulfill study requirements
Programme/field: Teacher Training for Secondary Schools / Upper Secondary School Teacher Training in Spanish Language and Literature
Master's thesis defence: Los principales procedimientos neológicos en el lenguaje publicitario | Theses on a related topic Display description

152.
Hapková, Klára
Faculty: Faculty of Arts
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Philology / Czech Language and Literature, German Language and Literature
Bachelor's thesis defence: Die Welt der Werbung (Zur Funktion der Metapher darin) | Theses on a related topic

153.
Harok, Marek
Faculty: Faculty of Law
Year: 2012, studies completed, degree conferred: Mgr.
Programme/field: Law and Legal Science / Law
Master's thesis defence: Právo proti nekalé soutěži a samoregulace reklamy | Theses on a related topic

154.
Haták, Václav
Faculty: Faculty of Law
Year: 2008, studies completed, degree conferred: Mgr.
Programme/field: Law and Legal Science / Law
Master's thesis defence: Klamavá reklama v ČR | Theses on a related topic

155.
Havelková, Alena
Faculty: Faculty of Arts
Year: 2019, studies completed, degree conferred: Mgr.
Programme/field: Philology / Italian Language and Literature
Master's thesis defence: Su alcuni marchionimi alimentari italiani. Una prospettiva onomastica | Theses on a related topic

156.
Havelková, Šárka
Faculty: Faculty of Arts
Year: 2019, studies completed, degree conferred: Mgr.
Programme/field: Philology / English Language and Literature
Master's thesis defence: Politicians in Late-Night Celebrity Talk Shows | Theses on a related topic

157.
Havlásková, Zuzana
Faculty: Faculty of Arts
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Philology / Spanish Language and Literature
Bachelor's thesis defence: La modalidad oracional en la publicidad impresa | Theses on a related topic

158.
Havránková, Anna
Faculty: Faculty of Arts
Year: 2021, studies completed, degree conferred: Mgr.
Programme/field: Philology / English Language and Literature
Master's thesis defence: “Let’s Talk About Today’s Sponsor” - a Linguistic Analysis of YouTube’s Endorsement-Based Affiliate Advertisement | Theses on a related topic

159.
Havrišová, Lucia
Faculty: Faculty of Economics and Administration
Year: 2006, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Analýza reklamní kampaně | Theses on a related topic

160.
Hermanová, Terezie
Faculty: Faculty of Law
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Legal Specializations / Commercial Law Studies
Bachelor's thesis defence: Skrytá reklama na sociálních sítích | Theses on a related topic

161.
Hlavica, Martin
Faculty: Faculty of Arts
Year: 2019, studies completed, degree conferred: Mgr.
Programme/field: General Theory and History of Arts and Culture / Culture Management
Master's thesis defence: Národní centrum nábytkového designu – Studie mediální prezentace obecně prospěšné společnosti v rámci neziskového sektoru | Theses on a related topic
Master's thesis defence: Národní centrum nábytkového designu – Studie mediální prezentace obecně prospěšné společnosti v rámci neziskového sektoru | Theses on a related topic

162.
Hlouchová, Kateřina
Faculty: Faculty of Arts
Year: 2009, studies completed, degree conferred: Mgr.
Programme/field: General Theory and History of Arts and Culture / Culture Management
Master's thesis defence: Filmová reklama firmy Baťa do roku 1938 | Theses on a related topic

163.
Hlouchová, Kateřina
Faculty: Faculty of Arts
Year: 2015, studies terminated for failure to fulfill study requirements
Programme/field: Philosophy (4-years) / Theory and History of Science, Theory and History of Science
Doctoral thesis defence: Společnost reklamy - Proměny československé reklamy 1918-89 | Theses on a related topic

164.
Hlubková, Diana
Faculty: Faculty of Arts
Year: 2011, studies completed, degree conferred: Mgr.
Programme/field: Information and Library Studies / Information and Library Studies
Master's thesis defence: Role marketingu a public relations v informačně-vzdělávacích aktivitách vysokoškolských knihoven | Theses on a related topic
Master's thesis defence: Role marketingu a public relations v informačně-vzdělávacích aktivitách vysokoškolských knihoven | Theses on a related topic

165.
Hojgrová, Linda
Faculty: Faculty of Arts
Year: 2021, studies completed, degree conferred: Mgr.
Programme/field: English-language Translation / English-language Translation
Master's thesis defence: Localization in Advertising | Theses on a related topic

166.
Hokrová, Zlata
Faculty: Faculty of Arts
Year: 2013, studies completed, degree conferred: Ph.D.
Programme/field: Philology (4-years) / German Language
Doctoral thesis defence: Persvazivní jazykové prostředky v německé a české reklamě na mobilní telefony. | Theses on a related topic

167.
Holá, Tereza
Faculty: Faculty of Social Studies
Year: 2011, studies completed, degree conferred: Mgr.
Programme/field: Media and Communication Studies / Media Studies and Journalism
Master's thesis defence: Persvazivní jazykové prostředky publikované Rudým právem v rámci kampaně využívající motiv „amerického brouka“ | Theses on a related topic

168.
Holek, Radovan
Faculty: Faculty of Economics and Administration
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Analýza reklamní kampaně | Theses on a related topic

169.
Holinga, Richard
Faculty: Faculty of Economics and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Quantitative Methods in Economy / Mathematical and Statistical Methods in Economics
Master's thesis defence: Multiagentový model vlivu reklamy na tržní cenu při nedokonalých informacích | Theses on a related topic

170.
Holubovský, Vít
Faculty: Faculty of Arts
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: General Theory and History of Arts and Culture / Theory of Interactive Media
Bachelor's thesis defence: Personalizace reklamy v digitálních médiích: Analýza prostředků, kterými média sledují chování uživatelů | Theses on a related topic

171.
Homolková, Ivana
Faculty: Faculty of Arts
Year: 2009, studies completed, degree conferred: Mgr.
Programme/field: Philology / German Language and Literature
Master's thesis defence: Sprachliche Analyse der deutschen und tschechischen Werbeslogans im Bereich der Sanitärtechnik | Theses on a related topic

172.
Horáčková, Jana
Faculty: Faculty of Law
Year: 2011, studies completed, degree conferred: Mgr.
Programme/field: Law and Legal Science / Law
Master's thesis defence: Právní regulace reklamy v ČR a v Anglii | Theses on a related topic

173.
Hornák, Marek
Faculty: Faculty of Informatics
Year: 2014, studies completed, degree conferred: Mgr.
Programme/field: Applied Informatics / Applied Informatics
Master's thesis defence: Systém pro doporučování reklamy | Theses on a related topic

174.
Horňák, Michal
Faculty: Faculty of Arts
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: General Theory and History of Arts and Culture / Theory of Interactive Media
Bachelor's thesis defence: Reklama McDonald`s a jej znakový systém | Theses on a related topic

175.
Hoššo, Martin
Faculty: Faculty of Arts
Year: 2012, studies completed, degree conferred: Mgr.
Programme/field: Philology / Spanish Language and Literature
Master's thesis defence: Humor e ironía en la publicidad impresa española | Theses on a related topic

176.
Hoššo, Martin
Faculty: Faculty of Arts
Year: 2012, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Secondary Schools / Upper Secondary School Teacher Training in Spanish Language and Literature
Master's thesis defence: Humor e ironía en la publicidad impresa española | Theses on a related topic

177.
Housa, Radoslav
Faculty: Faculty of Education
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Specialization in Education / Teacher Education - Vocational Training (combination/specialization: Obory obchodu a služeb)
Bachelor's thesis defence: Zařazení moderních technických prostředků do vyučování odborného výcviku. | Theses on a related topic

178.
Hovorka, Jindřich
Faculty: Faculty of Economics and Administration
Year: 2010, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Analýza účinků zvolených komunikačních nástrojů | Theses on a related topic

179.
Hradecká, Karolína
Faculty: Faculty of Arts
Year: 2024, studies under way
Programme/field: Social Education and Counselling / Social pedagogy and counselling
Master's thesis defence: Konzumerismus u dětí předškolního věku očima matek | Theses on a related topic

180.
Hrazděrová, Zuzana
Faculty: Faculty of Science
Year: 2015, studies completed, degree conferred: Mgr.
Programme/field: Mathematics / Finance Mathematics
Master's thesis defence: Klamavá reklama a minimální standardy kvality | Theses on a related topic

181.
Hrežová, Eliška
Faculty: Faculty of Education
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Specialization in Education / Basics of Social Studies for Education, Music for Education
Bachelor's thesis defence: Vnímání hudby v reklamě různými věkovými skupinami | Theses on a related topic

182.
Hrnčiar, Peter
Faculty: Faculty of Arts
Year: 2015, studies completed, degree conferred: Mgr.
Programme/field: General Theory and History of Arts and Culture / Theory of Interactive Media
Master's thesis defence: Native advertising – keď sa reklama začne skrývať | Theses on a related topic

183.
Hronová, Tereza
Faculty: Faculty of Social Studies
Year: 2010, studies completed, degree conferred: Mgr.
Programme/field: Media and Communication Studies / Media Studies and Journalism
Master's thesis defence: Projevy glokalizace v soudobé televizní reklamě v České republice | Theses on a related topic

184.
Hrubý, Adam
Faculty: Faculty of Informatics
Year: 2007, studies completed, degree conferred: Bc.
Programme/field: Applied Informatics / Applied Informatics
Bachelor's thesis defence: Vizuální kampaň hudební skupiny | Theses on a related topic

185.
Hrušková, Lenka
Faculty: Faculty of Law
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Legal Specializations / Law and Business
Bachelor's thesis defence: Televizní reklama v judikatuře | Theses on a related topic

186.
Hrušová, Petra
Faculty: Faculty of Social Studies
Year: 2007, studies completed, degree conferred: Mgr.
Programme/field: Media and Communication Studies / Media Studies and Journalism
Master's thesis defence: Reklama pro české seniory | Theses on a related topic

187.
Hříbek, Tomáš
Faculty: Faculty of Law
Year: 2011, studies completed, degree conferred: Mgr.
Programme/field: Law and Legal Science / Law
Master's thesis defence: Právo proti nekalé soutěži a práva duševního vlastnictví | Theses on a related topic

188.
Hubináková, Ivana
Faculty: Faculty of Law
Year: 2007, studies completed, degree conferred: Mgr.
Programme/field: Law and Legal Science / Law
Master's thesis defence: Reklama a nekalá súťaž v právnych úpravach ČR a SR | Theses on a related topic

189.
Hudcovský, Tomáš
Faculty: Faculty of Economics and Administration
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Business Management
Bachelor's thesis defence: Měření efektivnosti marketingových aktivit podniku | Theses on a related topic

190.
Hudec, Martin
Faculty: Faculty of Economics and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Business Management
Bachelor's thesis defence: Návrh komunikační kampaně | Theses on a related topic

191.
Hudec, Martin
Faculty: Faculty of Economics and Administration
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Smyslový marketing | Theses on a related topic

192.
Huťková, Markéta
Faculty: Faculty of Education
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Education / Social and Free Time Education
Bachelor's thesis defence: Instagram jako diktátor krásy | Theses on a related topic

193.
Hvězdová, Jana maiden name: Korotvičková
Faculty: Faculty of Education
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Specialization in Education / Lower Secondary School Teacher Training in Civics, Lower Secondary School Teacher Training in English Language and Literature
Bachelor's thesis defence: Reklama a její vliv na děti ve stádiu školního dětství | Theses on a related topic

194.
Hvězdová, Jana maiden name: Korotvičková
Faculty: Faculty of Education
Year: 2015, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Primary and Lower Secondary Schools / Lower Secondary School Teacher Training in Civics, Lower Secondary School Teacher Training in English Language and Literature
Master's thesis defence: Reklama a její vliv na dospívající | Theses on a related topic

195.
Hvězdová, Renata
Faculty: Faculty of Education
Year: 2007, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Secondary Schools / Upper Secondary School Teacher Training in English Language and Literature, Upper Secondary School Teacher Training in Special Education
Master's thesis defence: Seznamovací inzeráty na internetu - sociolingvistická analýza a analýza dískurzu | Theses on a related topic

196.
Hynková, Beáta
Faculty: Faculty of Law
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Legal Specializations / Commercial Law Studies
Bachelor's thesis defence: Politici a jiné veřejné autority v reklamě | Theses on a related topic

197.
Chatrný, Aleš
Faculty: Faculty of Economics and Administration
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Business Management
Bachelor's thesis defence: Návrh komunikační kampaně | Theses on a related topic

198.
Chlanová, Iveta
Faculty: Faculty of Economics and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Návrh komunikační kampaně | Theses on a related topic
Master's thesis defence: Návrh komunikační kampaně | Theses on a related topic

199.
Chudobová, Simona
Faculty: Faculty of Arts
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Information and Library Studies / Information and Library Studies
Bachelor's thesis defence: Komunikační strategie Městské knihovny Antonína Marka Turnov | Theses on a related topic

200.
Chýla, Marek
Faculty: Faculty of Sports Studies
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Physical Education and Sport / Management in Sport (combination/specialization: Management in Sport)
Bachelor's thesis defence: Využití marketingu českých sportovních klubů v masmédiích | Theses on a related topic