Theses on a related topic (having the same keywords):

metaforika, metapher, stilfiguren, reklame, werbeslogans, stylistics figures, metafora, reklama, metaphor, konceptualni metafory, konzeptuelle metaphern, conceptual metaphors, advertising, stylisticke figury, slogany, werbung, anzeigen

Keywords ordered alphabetically | Keywords ordered by occurrence rate

501.
Ondráčková, Anna
Faculty: Faculty of Arts
Year: 2021, studies completed, degree conferred: Mgr.
Programme/field: Translation and Interpreting / German-language Translation
Master's thesis defence: Weinwerbung aus textlinguistischer und translatologischer Sicht | Theses on a related topic Display description

502.
Ondráčková, Michaela
Faculty: Faculty of Science
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Mathematics / Mathematics with a view to Education, Music for Education
Bachelor's thesis defence: Hudební postoje žáků 2. stupně ZŠ k vážné hudbě a míra jejich možných ovlivnění televizní reklamou | Theses on a related topic

503.
Opletal, Radek
Faculty: Faculty of Sports Studies
Year: 2007, studies completed, degree conferred: Bc.
Programme/field: Physical Education and Sport / Animator of Movement Activities, Lower Secondary School Teacher Training in Special Education
Bachelor's thesis defence: Osobnost sportovce v reklamě | Theses on a related topic

504.
Opletalová, Jana
Faculty: Faculty of Arts
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: General Theory and History of Arts and Culture / Theory of Interactive Media
Bachelor's thesis defence: Artvertising v módním průmyslu | Theses on a related topic

505.
Ošmerová, Petra maiden name: Schacherlová
Faculty: Faculty of Arts
Year: 2012, studies completed, degree conferred: Mgr.
Programme/field: Philology / English Language and Literature
Master's thesis defence: Taboo in Advertising Discourse | Theses on a related topic

506.
Otrusina, Petr
Faculty: Faculty of Law
Year: 2008, studies completed, degree conferred: Mgr.
Programme/field: Law and Legal Science / Law
Master's thesis defence: K srovnání obecné a konkrétní regulace reklamy | Theses on a related topic

507.
Otýpková, Lenka
Faculty: Faculty of Arts
Year: 2008, studies completed, degree conferred: Mgr.
Programme/field: Psychology / Psychology
Master's thesis defence: Vliv reklamy na hrové chování dětí | Theses on a related topic

508.
Pacíková, Lenka
Faculty: Faculty of Arts
Year: 2012, studies completed, degree conferred: Mgr.
Programme/field: Philology / English Language and Literature, Russian Language and Literature
Master's thesis defence: The Level of Formality versus Informality in Advetising for Medical Professionals | Theses on a related topic

509.
Padrtová, Miroslava maiden name: Císařová
Faculty: Faculty of Economics and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Business Management
Bachelor's thesis defence: Analýza účinosti nástrojů komunikace se zákazníkem | Theses on a related topic

510.
Pápista, Adrián
Faculty: Faculty of Economics and Administration
Year: 2005, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Návrh komunikační kampaně vybraného druhu produktu

511.
Pařilová, Zuzana
Faculty: Faculty of Arts
Year: 2013, studies completed, degree conferred: Mgr.
Programme/field: Translation and Interpreting / German-language Translation
Master's thesis defence: Ingo Schulze - Adam und Evelyn. Kontrastive Analyse der lexikalischen Stilelementen und Stilfiguren mit der tschechischen Übersetzung Adam a Evelyn von Tomáš Dimter | Theses on a related topic

512.
Patloka, Jáchym
Faculty: Faculty of Law
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Commercial Law Studies / Commercial Law Studies
Bachelor's thesis defence: Reklama na tabákové výrobky | Theses on a related topic
Bachelor's thesis defence: Reklama na tabákové výrobky | Theses on a related topic

513.
Pavličová, Lenka
Faculty: Faculty of Arts
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Philology / Baltic Languages and Literatures, French Language and Literature
Bachelor's thesis defence: La contribution de la synesthésie dans les publicités cosmétiques et alimentaires en France : analyse sémantique | Theses on a related topic

514.
Pawlik, Jan
Faculty: Faculty of Law
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Legal Specializations / Law and Business
Bachelor's thesis defence: Guerilla marketing a jeho právní regulace | Theses on a related topic

515.
Pazdera, Jaroslav
Faculty: Faculty of Education
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Specialization in Education / Lower Secondary School Teacher Training in Health Education, Lower Secondary School Teacher Training in Special Education
Bachelor's thesis defence: Vliv reklamy na žáky 2. stupně ZŠ při výběru potravinových produktů | Theses on a related topic

516.
Pazdera, Jaroslav
Faculty: Faculty of Education
Year: 2018, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Primary and Lower Secondary Schools / Lower Secondary School Teacher Training in Health Education, Lower Secondary School Teacher Training in Special Education
Master's thesis defence: Vliv reklamy na alkoholické produkty u žáků 2. stupně ZŠ | Theses on a related topic

517.
Pejková, Tereza
Faculty: Faculty of Arts
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Information and Library Studies / Information and Library Studies
Bachelor's thesis defence: Sponzoring v akademických knihovnách | Theses on a related topic

518.
Pekárková, Anna
Faculty: Faculty of Education
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Mathematics for Education / Civics and Basics of Social Studies for Education, Mathematics for Education
Bachelor's thesis defence: Mediální svět a kritické myšlení v rámci občanské výchovy | Theses on a related topic

519.
Pekárková, Eliška
Faculty: Faculty of Arts
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Philology / German Language and Literature
Bachelor's thesis defence: Die Mauer in den Köpfen: Eine Analyse der Metapher in journalistischen Texten der letzten 25 Jahre. | Theses on a related topic

520.
Pelclová, Jana maiden name: Leciánová
Faculty: Faculty of Arts
Year: 2010, studies completed, degree conferred: Ph.D.
Programme/field: Philology (4-years) / English Linguistics
Doctoral thesis defence: Persuasive strategies in advertising discourse. A lexico-grammatical and socio-pragmatic analysis | Theses on a related topic

521.
Pelešková, Hana
Faculty: Faculty of Law
Year: 2012, studies completed, degree conferred: Mgr.
Programme/field: Law and Legal Science / Law
Master's thesis defence: Ochrana osobních údajů v médiích | Theses on a related topic

522.
Person, Peter
Faculty: Faculty of Economics and Administration
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Business Management / Business Management
Bachelor's thesis defence: Facebook Marketing | Theses on a related topic

523.
Peterková, Lada
Faculty: Faculty of Arts
Year: 2009, studies completed, degree conferred: Mgr.
Programme/field: Philology / English Language and Literature, Italian Language and Literature
Master's thesis defence: Persuasive Strategies in the Discourse of Advertising | Theses on a related topic

524.
Peterková, Lada
Faculty: Faculty of Arts
Year: 2009, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Secondary Schools / Upper Secondary School Teacher Training in English Language and Literature, Upper Secondary School Teacher Training in Italian Language and Literature
Master's thesis defence: Persuasive Strategies in the Discourse of Advertising | Theses on a related topic

525.
Petrová, Lenka
Faculty: Faculty of Social Studies
Year: 2011, studies completed, degree conferred: Mgr.
Programme/field: Media and Communication Studies / Media Studies and Journalism
Master's thesis defence: Stereotypizace ženy v televizní reklamě: komparace české a portugalské reklamní produkce (Tv Nova, TVI) | Theses on a related topic

526.
Petrušková, Veronika
Faculty: Faculty of Social Studies
Year: 2019, studies completed, degree conferred: Mgr.
Programme/field: Media and Communication Studies / Media Studies and Journalism
Master's thesis defence: Proměna mediální reprezentace ženy v reklamě v ženských lifestylových časopisech Žena a život a Elle mezi lety 1996 až 2016: komparativní obsahová analýza | Theses on a related topic

527.
Picková, Kateřina
Faculty: Faculty of Social Studies
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Media and Communication Studies / Gender Studies, Media Studies and Journalism
Bachelor's thesis defence: Tělo jako médium (dokument) | Theses on a related topic

528.
Písaříková, Milada
Faculty: Faculty of Education
Year: 2008, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Primary and Lower Secondary Schools / Lower Secondary School and Language School Teacher Training in English Language
Master's thesis defence: Analýza stylistických prostředků užívaných v inzerci z důvodu většího účinku na spotřebitele | Theses on a related topic

529.
Plevíková, Ivana
Faculty: Faculty of Arts
Year: 2017, studies completed, degree conferred: Mgr.
Programme/field: Philology / English Language and Literature
Master's thesis defence: Lolita: A Cultural Analysis | Theses on a related topic

530.
Plevíková, Ivana
Faculty: Faculty of Arts
Year: 2017, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Secondary Schools / Upper Secondary School Teacher Training in English Language and Literature
Master's thesis defence: Lolita: A Cultural Analysis | Theses on a related topic

531.
Pluháčková, Eva
Faculty: Faculty of Arts
Year: 2011, studies completed, degree conferred: Mgr.
Programme/field: Translation and Interpreting / German-language Translation
Master's thesis defence: Übersetzungsproblematik der makro- und mikrostilistischen Ebene am Beispiel des Buches „Sommerhaus, später“ von Judith Hermann | Theses on a related topic

532.
Polášek, Miroslav
Faculty: Faculty of Law
Year: 2006, studies completed, degree conferred: Bc.
Programme/field: Legal Specializations / Law and Business
Bachelor's thesis defence: Srovnávací reklama v evropském a českém právu | Theses on a related topic

533.
Popescu, Dumitru
Faculty: Faculty of Economics and Administration
Year: 2018, studies terminated for failure to fulfill study requirements
Programme/field: Economy and Management / Business Management (Eng.)
Master's thesis defence: Real features of the online advertising research | Theses on a related topic

534.
Poppová, Zora
Faculty: Faculty of Social Studies
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Environmental Humanities / Economic Policy, Environmental Studies
Bachelor's thesis defence: Ochrana životního prostředí jako politikum v sebeprezentaci železničních společností | Theses on a related topic

535.
Pořízková, Lenka
Faculty: Faculty of Arts
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: General Theory and History of Arts and Culture / Aesthetics
Bachelor's thesis defence: Kritika moderního a současného designu a užitého umění v díle historika Paula Johnsona | Theses on a related topic
Bachelor's thesis defence: Kritika moderního a současného designu a užitého umění v díle historika Paula Johnsona | Theses on a related topic

536.
Pospíšil, Michal
Faculty: Faculty of Sports Studies
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Physical Education and Sport / Management in Sport (combination/specialization: Management in Sport)
Bachelor's thesis defence: Management a marketing ruské fotbalové ligy | Theses on a related topic

537.
Príbeli, Alexandra
Faculty: Faculty of Social Studies
Year: 2014, studies completed, degree conferred: Mgr.
Programme/field: Media and Communication Studies / Media Studies and Journalism
Master's thesis defence: Reklamní komunikace optikou adolescentů | Theses on a related topic

538.
Prokop, Jan
Faculty: Faculty of Economics and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Komunikační mix konkrétního podniku | Theses on a related topic
Master's thesis defence: Využití fondů Evropské unie jako nástroje pro zvýšení inovace a konkurenceschopnosti MSP | Theses on a related topic

539.
Přikrylová, Anežka
Faculty: Faculty of Social Studies
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Media and Communication Studies / Media Studies and Journalism, Social Anthropology
Bachelor's thesis defence: Pojetí autenticity v prostředí českých módních blogů | Theses on a related topic

540.
Přívětivá, Daniela
Faculty: Faculty of Education
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Specialization in Education / Arts for Education, Visual Arts for Education
Bachelor's thesis defence: Komerční I | Theses on a related topic

541.
Pudelková, Vendula
Faculty: Faculty of Social Studies
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Media and Communication Studies / Media Studies and Journalism (combination/specialization: Digital Media), Sociology
Bachelor's thesis defence: Reklama 2.0 aneb reklamní sdělení ve věku nových médií | Theses on a related topic

542.
Punčochářová, Věra
Faculty: Faculty of Education
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Specialization in Education / Basics of Social Studies for Education, Czech Language and Literature for Education
Bachelor's thesis defence: Jazyk reklamy a chyby v reklamním textu | Theses on a related topic

543.
Radil, Ondřej
Faculty: Faculty of Law
Year: 2009, studies completed, degree conferred: Mgr.
Programme/field: Law and Legal Science / Law
Master's thesis defence: Agresivní praktiky v nekalé soutěži | Theses on a related topic

544.
Rafailov, Boris
Faculty: Faculty of Arts
Year: 2009, studies completed, degree conferred: Ph.D.
Programme/field: Philosophy (4-years) / Philosophy
Doctoral thesis defence: Filosofické aspekty v díle C. G. Junga | Theses on a related topic

545.
Rektorová, Rosana
Faculty: Faculty of Arts
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Philology / Norwegian Language and Literature
Bachelor's thesis defence: Norské módní blogy v rámci teorie komunikace | Theses on a related topic

546.
Richter, Bronislav
Faculty: Faculty of Law
Year: 2011, studies completed, degree conferred: Mgr.
Programme/field: Law and Legal Science / Law
Master's thesis defence: Reklama podle obchodního zákoníku | Theses on a related topic

547.
Rokosová, Lucie
Faculty: Faculty of Economics and Administration
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economic Policy and Administration / Regional Development and Administration
Master's thesis defence: Využití a význam marketingu při propagaci kulturních akcí ve Zlíně | Theses on a related topic

548.
Rokytová, Michaela
Faculty: Faculty of Education
Year: 2013, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Primary and Lower Secondary Schools / Lower Secondary School Teacher Training in Arts, Lower Secondary School Teacher Training in Civics
Master's thesis defence: Mediální svět a reklama – žáci základních škol – výtvarná výchova | Theses on a related topic

549.
Rudelová, Dorota
Faculty: Faculty of Law
Year: 2012, studies completed, degree conferred: Mgr.
Programme/field: Law and Legal Science / Law
Master's thesis defence: Právo proti nekalé soutěži a zákon o provozování rozhlasového a televizního vysílání | Theses on a related topic

550.
Rumlenová, Tereza
Faculty: Faculty of Arts
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: General Theory and History of Arts and Culture / Combined Art Studies, Theory of Interactive Media
Bachelor's thesis defence: Mediální dimenze města | Theses on a related topic