Theses on a related topic (having the same keywords):

positioning znacky, brandingova strategie, integrovana marketingova komunikace, nastroje marketingove komunikace, brand building, brand positioning, znacka, brand strategy, tools of marketing communication, budovani znacky, prvky znacky, integrated marketing communication, hodnota znacky, brand, brand equity, brand identity, identita znacky, brand elements

Keywords ordered alphabetically | Keywords ordered by occurrence rate

1.
Šmídová, Lucie
Faculty: Faculty of Economics and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Analýza budování značky | Theses on a related topic Display description

2.
Vravko, Matej
Faculty: Faculty of Economics and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Analýza budování značky vybraného podniku | Theses on a related topic

3.
Kulíšková, Zuzana
Faculty: Faculty of Economics and Administration
Year: 2010, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Analýza strategie budování firemní značky | Theses on a related topic

4.
Benediktová, Barbora
Faculty: Faculty of Economics and Administration
Year: 2006, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Řízení značky českými podniky | Theses on a related topic

5.
Bernkopfová, Iva
Faculty: Faculty of Economics and Administration
Year: 2009, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Analýza vlivu značky na kupní chování zákazníků | Theses on a related topic

6.
Šimon, Jiří
Faculty: Faculty of Social Studies
Year: 2011, studies completed, degree conferred: Mgr.
Programme/field: Political Science / Political Science
Master's thesis defence: Politický brand a jeho vnímání ve skupině prvovoličů | Theses on a related topic

7.
Fojtíková, Veronika
Faculty: Faculty of Economics and Administration
Year: 2007, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Marketingový mix vybrané výrobní firmy | Theses on a related topic

8.
Bělašková, Monika
Faculty: Faculty of Social Studies
Year: 2017, studies completed, degree conferred: Mgr.
Programme/field: Political Science / Political Science
Master's thesis defence: Síla značky v hodnocení politiky | Theses on a related topic

9.
Beranová, Kateřina
Faculty: Faculty of Social Studies
Year: 2019, studies completed, degree conferred: Mgr.
Programme/field: Political Science / Political Science
Master's thesis defence: Analýza značky Starostů a nezávislých | Theses on a related topic

10.
Havlík, Lukáš
Faculty: Faculty of Social Studies
Year: 2016, studies completed, degree conferred: Mgr.
Programme/field: Political Science / Political Science
Master's thesis defence: Identita a image značky Strany zelených pohledem jejího vedení, její členské základny a veřejnosti | Theses on a related topic

11.
Pazourek, Lukáš
Faculty: Faculty of Social Studies
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Political Science / Political Science
Bachelor's thesis defense: Politický Brand. Analýza mentálních map vnímání značky "Evropská unie" prvovoliči | Theses on a related topic

12.
Pazourek, Lukáš
Faculty: Faculty of Social Studies
Year: 2016, studies completed, degree conferred: Mgr.
Programme/field: Political Science / Political Science
Master's thesis defence: Mentální mapování značek českých politických stran | Theses on a related topic

13.
Sedláčková, Lenka
Faculty: Faculty of Economics and Administration
Year: 2005, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Management
Bachelor's thesis defense: Firemní kultura a její vliv na budování značky

14.
Sukenik, Michal
Faculty: Faculty of Economics and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Vývoj značky podniku jako jeho konkurenční výhoda | Theses on a related topic

15.
Böhmová, Kristýna
Faculty: Faculty of Economics and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Návrh komunikační kampaně | Theses on a related topic

16.
Čermáková, Karolína
Faculty: Faculty of Social Studies
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Social Policy and Social Work / Psychology, Social Policy and Social Work
Bachelor's thesis defense: Působení značky na kognitivní a emocionální složky osobnosti spotřebitele | Theses on a related topic
Bachelor's thesis defense: Vliv sebepojetí jedince na preferenci značky | Theses on a related topic

17.
Gerych, Eva
Faculty: Faculty of Arts
Year: 2015, studies completed, degree conferred: Mgr.
Programme/field: General Theory and History of Arts and Culture / Culture Management
Master's thesis defence: Souvislost mezi brandem a fundraisingem galerií | Theses on a related topic

18.
Chytil, Jakub
Faculty: Faculty of Sports Studies
Year: 2019, studies completed, degree conferred: Mgr.
Programme/field: Physical Education and Sport / Management in Sport
Master's thesis defence: Vliv účasti sportovních celebrit na image a budování značky sportovní akce | Theses on a related topic

19.
Kameníček, Václav
Faculty: Faculty of Economics and Administration
Year: 2006, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Analýza umísťování konkrétního produktu na trh | Theses on a related topic

20.
Štepita, Marek
Faculty: Faculty of Economics and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Budování značky prostřednictvím crowdfundingu | Theses on a related topic

21.
Trávníček, Rostislav
Faculty: Faculty of Education
Year: 2006, studies completed, degree conferred: PhDr.
Programme/field: Teacher Training for Secondary Schools / Upper Secondary School Teacher Training in Social Studies Basics
Advanced Master's thesis defense: Řízení značky ve finanční instituci | Theses on a related topic

22.
Agricolová, Zuzana
Faculty: Faculty of Informatics
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Applied Informatics / Applied Informatics
Bachelor's thesis defense: Jednotný vizuálny štýl spoločnosti CNI | Theses on a related topic

23.
Alcnauerová, Lucia
Faculty: Faculty of Arts
Year: 2012, studies completed, degree conferred: Mgr.
Programme/field: General Theory and History of Arts and Culture / Culture Management
Master's thesis defence: Dom umenia mesta Brna. Prípadová štúdia k brandingu kultúrnych inštitúcií. | Theses on a related topic

24.
Bartáková, Petra
Faculty: Faculty of Social Studies
Year: 2018, studies completed, degree conferred: Mgr.
Programme/field: Media and Communication Studies / Media Studies and Journalism
Master's thesis defence: Zkušenosti a postoje divaček lifestyle YouTube videí optikou teorie užití a uspokojení | Theses on a related topic

25.
Blahová, Hana
Faculty: Faculty of Social Studies
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Humanities / Combined Art Studies, Sociology
Bachelor's thesis defense: Konzumní společnost a konzumní kultura | Theses on a related topic

26.
Coufalová, Michaela
Faculty: Faculty of Arts
Year: 2014, studies completed, degree conferred: Mgr.
Programme/field: General Theory and History of Arts and Culture / Culture Management
Master's thesis defence: Art branding: Umělec jako značka | Theses on a related topic

27.
Čermáková, Karolína
Faculty: Faculty of Social Studies
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Social Policy and Social Work / Psychology, Social Policy and Social Work
Bachelor's thesis defense: Působení značky na kognitivní a emocionální složky osobnosti spotřebitele | Theses on a related topic
Bachelor's thesis defense: Vliv sebepojetí jedince na preferenci značky | Theses on a related topic

28.
Dokulilová, Eliška
Faculty: Faculty of Social Studies
Year: 2019, studies completed, degree conferred: Mgr.
Programme/field: Political Science / Political Science
Master's thesis defence: Analýza značky České pirátské strany a jejího lídra Ivana Bartoše | Theses on a related topic

29.
Gregorová, Michala
Faculty: Faculty of Economics and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Management (combination/specialization: Management)
Bachelor's thesis defense: Public relations strategie zaměřená na budování značky a zvýšení návštěvnosti webového portálu | Theses on a related topic

30.
Hanáková, Veronika
Faculty: Faculty of Economics and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Tvorba komunikační kampaně | Theses on a related topic

31.
Hlubková, Barbora
Faculty: Faculty of Arts
Year: 2012, studies completed, degree conferred: Mgr.
Programme/field: Historical Sciences / Museology
Master's thesis defence: Židovské muzeum v Praze - role brandingu v muzejní praxi | Theses on a related topic

32.
Hůlková, Lucie
Faculty: Faculty of Education
Year: 2016, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Secondary Schools / Gallery Education and Arts Facilitation, Visual Arts
Master's thesis defence: Vizuální řešení kulturní instituce | Theses on a related topic

33.
Juřenčáková, Eva
Faculty: Faculty of Arts
Year: 2018, studies completed, degree conferred: Mgr.
Programme/field: General Theory and History of Arts and Culture / Culture Management
Master's thesis defence: Návrh komunikační strategie filmové produkce GNOMON | Theses on a related topic

34.
Kabeláčová, Petra
Faculty: Faculty of Social Studies
Year: 2014, studies completed, degree conferred: Mgr.
Programme/field: Political Science / Political Science
Master's thesis defence: Rozpoznání prvků značky a programových východisek českých politických stran | Theses on a related topic

35.
Kiefer, Maria maiden name: Chernyshova
Faculty: Faculty of Economics and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Tvorba nízkonákladové komunikační kampaně | Theses on a related topic

36.
Kolder, Tomáš
Faculty: Faculty of Social Studies
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Political Science / Political Science
Bachelor's thesis defense: Branding prezidentské kampaně Karla Schwarzenberga | Theses on a related topic

37.
Koňařová, Zuzana
Faculty: Faculty of Economics and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Komunikační strategie | Theses on a related topic

38.
Kordiovská, Kateřina
Faculty: Faculty of Economics and Administration
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Návrh komunikační kampaně | Theses on a related topic

39.
Lobová, Denisa
Faculty: Faculty of Economics and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Tvorba komunikační strategie pro podnik vstupující na trh | Theses on a related topic

40.
Mahdalová, Yvonne
Faculty: Faculty of Economics and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Tvorba komunikační kampaně pro vybraný podnik | Theses on a related topic

41.
Maroši, Michal
Faculty: Faculty of Sports Studies
Year: 2013, studies completed, degree conferred: Mgr.
Programme/field: Physical Education and Sport / Management in Sport
Master's thesis defence: Marketingový výzkum - povědomí o značce MP Brno | Theses on a related topic

42.
Mezerová, Martina
Faculty: Faculty of Education
Year: 2018, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Secondary Schools / Special Arts for Education
Master's thesis defence: Jednotný vizuální styl | Theses on a related topic

43.
Niková, Klára
Faculty: Faculty of Social Studies
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: International Territorial Studies / European Studies, Political Science
Bachelor's thesis defense: Branding v politike - prípadová štúdia SaS | Theses on a related topic

44.
Nohejlová, Eva
Faculty: Faculty of Economics and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Tvorba komunikační kampaně | Theses on a related topic

45.
Oprchalová, Linda
Faculty: Faculty of Economics and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Komunikační strategie vybraného podniku | Theses on a related topic

46.
Pacas, Jan
Faculty: Faculty of Social Studies
Year: 2012, studies completed, degree conferred: Mgr.
Programme/field: Political Science / Political Science
Master's thesis defence: Vnímání českých politických stran v závislosti na jejich značce a programu | Theses on a related topic

47.
Pavlíková, Eva
Faculty: Faculty of Economics and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Komunikační strategie vybraného podniku | Theses on a related topic

48.
Peichlová, Jana
Faculty: Faculty of Social Studies
Year: 2014, studies terminated for failure to fulfill study requirements
Programme/field: International Territorial Studies / European Studies
Master's thesis defence: Analýza informační kampaně Evropského parlamentu do voleb EP v roce 2009 | Theses on a related topic
Master's thesis defence: Analýza informační kampaně Evropského parlamentu do voleb EP v roce 2009 | Theses on a related topic

49.
Řádková, Hana
Faculty: Faculty of Social Studies
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Psychology / Psychology
Bachelor's thesis defense: Psychologické faktory ovlivňující úspěšnost inzerce při výběru kandidátů | Theses on a related topic

50.
Snášelová, Tereza
Faculty: Faculty of Economics and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Návrh komunikační kampaně | Theses on a related topic