DSMF Marketing of a Trading Company

Faculty of Economics and Administration
Autumn 2001
Extent and Intensity
0/0. Type of Completion: zk (examination).
Teacher(s)
doc. Ing. Antonín Stehlík, CSc. (lecturer)
Guaranteed by
prof. Ing. Ladislav Blažek, CSc.
Department of Business Management – Faculty of Economics and Administration
Contact Person: Dana Krejčí
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
Marketing of a Trading Company (DSMF) The aim of the course is to acquaint students with the basic concepts, guiding principles and tools of marketing. It includes marketing planning, marketing research, information systems and environment. Drawing up of marketing mix is stressed. Special attention is paid to the problems of customer behaviour and decision making. Examination: oral.
Language of instruction
Czech
Further Comments
The course can also be completed outside the examination period.
The course is taught annually.
The course is taught: in blocks.
The course is also listed under the following terms Autumn 1999, Autumn 2000.
  • Enrolment Statistics (recent)
  • Permalink: https://is.muni.cz/course/econ/autumn2001/DSMF