KHMAR Marketing

Faculty of Economics and Administration
Autumn 2003
Extent and Intensity
0/0. 5 credit(s). Type of Completion: zk (examination).
Teacher(s)
Ing. Michael Doležal (lecturer)
Ing. Klára Kašparová, Ph.D. (lecturer)
Guaranteed by
prof. Ing. Ladislav Blažek, CSc.
Department of Business Management – Faculty of Economics and Administration
Contact Person: Dana Krejčí
Timetable
Sat 27. 9. 10:15–14:30 P304, Sat 8. 11. 16:20–19:30 P304
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
Marketing (DSMG) The course follows economy, sociology, psychology and informatics lectures, Corporate Economics, as well as it relates to management classes. Besides covering the historical development of marketing it presents the basic concepts, main principles and tools of marketing management. It includes an analysis of opportunities on the market, segmentation, drawing up the marketing mix, marketing strategy and portfolio analysis. Attention is also paid to similarities and differences in individual types of organisation - i.e. in production, trade, non-profit organisations (marketing of services, marketing of a town, marketing of a political candidate). Information resources including the monitoring and marketing research are also part of the course. Individual components of the mix are discussed in more detail - product, price, distribution and promotion. Special attention is paid to the issue of customer behaviour and decisions, international marketing and questions of image, identity and corporate culture. Examination: oral; seminar essay.
Literature
  • Marketing, management :analýza, plánování, realizace a kontrola. Edited by Philip Kotler - Václav Dolanský. 3. dopl. a uprav. vyd. Praha: Victoria Publishing, 1997, 789 s. ISBN 80-85605-08-2. info
Language of instruction
Czech
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
The course is taught annually.
Information on the extent and intensity of the course: 8 hodin.
The course is also listed under the following terms Autumn 2001, Autumn 2002, Autumn 2004, Autumn 2005, Autumn 2006, Autumn 2007, Autumn 2008.
  • Enrolment Statistics (Autumn 2003, recent)
  • Permalink: https://is.muni.cz/course/econ/autumn2003/KHMAR