KHMAEU Marketing in the EU

Faculty of Economics and Administration
Autumn 2004
Extent and Intensity
0/0. 3 credit(s). Type of Completion: zk (examination).
Teacher(s)
doc. Ing. Alena Klapalová, Ph.D. (lecturer)
Guaranteed by
prof. Ing. Ladislav Blažek, CSc.
Department of Business Management – Faculty of Economics and Administration
Contact Person: Dana Krejčí
Timetable
Fri 5. 11. 12:50–14:30 P102, Fri 19. 11. 14:35–16:15 P103
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
Marketing in the EU This course particularly follows the course Marketing. Its main task is to show, understand and apply specifics of marketing approaches in the European Union's environment, using practical examples. Customer behaviour on EU markets, marketing strategies of European firms, marketing communication and its legislative framework within the EU will be covered in particular. Examination: oral.
Syllabus (in Czech)
  • 1. Specifika marketingu v EU. 2. Historické mezníky vývoje EU. 3. Instituce EU. 4. Podstata fungování jednotného vnitřního trhu. 5. Legislativní aspekty podnikání v EU. 6. Marketingové plánování a marketingové strategie na trzích EU. 7. Marketingové prostředí EU. 8. Specifika marketingového výzkumu na trzích EU. 9. Produkt a produktová politika. 10.Cena a cenová politika. 11. Distribuce a volba distribučních kanálů. 12. Komunikace a komunikační mix.
Literature
  • KLAPALOVÁ, Alena. Marketing v Evropské unii (Marketing in the European Union). první. Brno: Masarykova univerzita v Brně, 2003, 111 pp. ISBN 80-210-3072-0. info
Assessment methods (in Czech)
připuštění ke zkoušce předpokládá zpracování 4 seminárních prací zkouška: krátký písemný test a ústní zkouška
Language of instruction
Czech
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
The course is taught annually.
Information on the extent and intensity of the course: 4 hodiny.
The course is also listed under the following terms Autumn 2001, Autumn 2002, Autumn 2003, Autumn 2005, Autumn 2006, Autumn 2007, Autumn 2008.
  • Enrolment Statistics (Autumn 2004, recent)
  • Permalink: https://is.muni.cz/course/econ/autumn2004/KHMAEU