KHSTRP Corporate Strategic Management

Faculty of Economics and Administration
Autumn 2007
Extent and Intensity
0/0. 3 credit(s). Type of Completion: zk (examination).
Teacher(s)
Ing. Viliam Záthurecký, MBA, Ph.D. (lecturer)
Guaranteed by
Ing. Viliam Záthurecký, MBA, Ph.D.
Department of Business Management – Faculty of Economics and Administration
Contact Person: Dana Krejčí
Timetable
Sat 13. 10. 12:50–16:15 P403, Sat 20. 10. 12:50–16:15 P403, Sun 9. 12. 12:50–16:15 P403
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
Corporate Strategic Management (PHSTRP) The aim of this course is to present the functions, nature and methods of strategic management of a company. The topic area is focused especially on defining the concept of corporate strategy and its strategic targets, strategic diagnosis, monitoring of the company environment and forecasting its development. Stress is on describing the nature and possibilities of applications of individual methods of formulating and assessing company strategy. Methods covered enable the company to analyse the industry in which it operates and to forecast its future development, understand the competitors, its own position and to transform this analysis into the competitive strategy of concrete enterprise. Emphasis is also on the influence of the competitive strategy on the internal company atmosphere and its changes. The course consists of lectures and seminars. Seminars practice formulation of strategies through case studies. Credit requirements: active participation in seminars. Examination: oral.
Literature
  • KEŘKOVSKÝ, Miloslav and Oldřich VYKYPĚL. Strategické řízení : teorie pro praxi. Vyd. 1. Praha: C.H. Beck, 2002, xii, 172. ISBN 807179578X. info
  • BARTES, František. Konkurenční strategie firmy. Vyd. 1. Praha: Management Press, 1997, 124 s. ISBN 80-85943-41-7. info
  • HRON, Jan, Ivana TICHÁ and Jan DOHNAL. Strategické řízení. 2. vyd. Praha: Česká zemědělská univerzita, 1995, 221 s. ISBN 80-213-0255-0. info
  • SCHOLES, Kevan. Cesty k úspěšnému podniku : stanovení cíle, techniky rozhodování. Edited by Gerry Johnson. Vyd. 1. Praha: Computer Press, 2000, xxviii, 80. ISBN 8072262203. info
  • PORTER, Michael E. Konkurenční strategie :metody pro analýzu odvětví a konkurentů. Translated by Karel Kvapil. Praha: Victoria Publishing, 1994, xv, 403 s. ISBN 80-85605-11-2. info
  • STADLER, Susanne. Strategický management :nástroje, aplikace. Translated by Magda Schulmeisterová. 1. vyd. Brno: Masarykova univerzita, 2000, 258 s. ISBN 802102304X. info
Language of instruction
Czech
Further Comments
The course is taught annually.
The course is also listed under the following terms Autumn 2006, Autumn 2008.
  • Enrolment Statistics (Autumn 2007, recent)
  • Permalink: https://is.muni.cz/course/econ/autumn2007/KHSTRP