ESF:MKF_EARB Economics and bank management - Course Information

MKF_EARB Economics and bank management

Extent and Intensity

0/0. 6 credit(s). Type of Completion: zk (examination).

Teacher(s)

prof. Ing. Eva Horvátová, CSc. (lecturer)
Ing. Jan Krajíček, Ph.D. (lecturer)

Guaranteed by

Ing. Jan Krajíček, Ph.D.
Department of Finance – Faculty of Economics and Administration
Supplier department: Department of Finance – Faculty of Economics and Administration

Timetable

Sat 10. 3. 12:50–19:30 P201, Sun 29. 4. 16:20–19:30 P201

Prerequisites (in Czech)

! KFBMAN Bank Management
Předpokladem pro zápis tohoto předmětu je absolvování všech předmětů předepsaných pro specializaci Bankovnictví a pojišťovnictví.

Course Enrolment Limitations

The course is only offered to the students of the study fields the course is directly associated with.

fields of study / plans the course is directly associated with

• Finance (programme ESF, N-FU)

Course objectives

The course is aimed at enhancing knowledge of banking sector, concretely in the field of bank management. Its content and structure have been prepared from perspective of bank management, management of bank balance sheet, expenses and revenues, foundations of banking marketing with more detailed focus on individual risk management of banking business. Students will gain general overview of bank management. Completion of basic courses is therefore necessary, because the experience gained there are used in Bank Economy and Management course.

Syllabus

• Theme plan and content focus of lectures (according to weeks of semester): 1) Bank as a business entity  Organization of lectures  Organizational structure of bank  Bank financial management  Objectives of the banking business  Basic components of bank economy 2) Substance, importance, objectives and management content of banking economy  Management of bank economy - its position in bank  Scope and components of bank management  Management of bank assets and liabilities 3) Management bank balance sheet, assets and liabilities  Structure of bank assets  Objectives of bank assets management  Scope of bank assets management  Structure of bank liabilities  Objectives of bank liabilities management  Scope of bank liabilities management 4) Economy of expenses and revenues management in bank  Structure of expenses and revenues  Expenses management  Revenues management  External audit  Internal audit  Status of audit  External and internal inspection 5) Quality of banking services  Quality concept of banking services  Quality of banking services  Importance of quality in banks  Contributions to quality of banking services  Quality costs in banks  Proposals and complaints of bank customers  How to achieve quality of service in bank 6) Marketing in economic management of bank – role of client in bank marketing  Introduction to marketing in banking  Development of business concepts in banks  Marketing management of bank  Client - the reason for bank existence  Analysis of customer behavior  Market segments  Segmentation in banking  Strategy of target banking market  Evaluation and assessment of sales bank staff  Bank staff training and recruitment 7) Strategy of products and services in banks and price setting of banking products and services  Concept, innovation and development of new products and services in banks  Life cycle of products and services in banks  Products and services management in banks  The importance of price of banking products and services  Methods of price fixing in banks  Possible forms of prices in banks  Price strategies of banks 8) Communication and distribution of banking services  Communication in bank  External bank communication  Internal bank communication  Bank promotion  Public relations  Sales promotion in the bank  Direct marketing in banks  Sale of bank products and services  Distribution of banking services  Strategic planning of bank distribution channels  Bank distribution systems and types of bank distribution 9) Introduction to Risk Management  Basic components of risk management  Credit risk and credit process  Quality of credit portfolio  Credit risk and bank balance sheet management  Credit risk management  Basic models of risk management  Measurement of credit risk  Credit risk and ČNB legislation 10) Risk management of interest rates movement and currency risk  Nature and content of interest rate risk management  Methods of interest rate risk management  Measurement of interest rate risk  Interest rate risk and ČNB legislation  Principle and content of currency risk management  Measurement of currency risk  Currency risk and ČNB legislation 11) Liquidity and capital risk management  Principle and contents of liquidity risk management  Liquidity risk measurement  Management of bank liquidity and ČNB legislation  Equity and capital adequacy  Planning of bank capital  Management of capital risk and ČNB legislation 12) Management of securities portfolio and off-balance sheet items  Nature and objectives of securities portfolio  Active and passive strategies of securities portfolio management  Management of bank investment portfolio by ALCO Committee  Off-balance sheet items, types of bank transactions  Overview of off-balance sheet items  Risk Management of off-balance sheet risk  Off-balance sheet items risk and the ČNB rules 13) Management of operational risk and bank branch  Principle of operational risk  Various types of operational risk  Operational risk management  Operational risk and ČNB legislation  Aim of bank branches management  Branch statements  Branch profitability

Literature

required literature
• KRAJÍČEK, J.: Ekonomika a řízení bank, ESF MU, Brno 2011, 1. Vydání, ISBN nepřiděleno
• REVENDA, Zbyněk. Peněžní ekonomie a bankovnictví. 5. aktualiz. vyd. Praha: Management Press, 2012, 423 s. ISBN 9788072612406. info
• POLOUČEK, Stanislav. Bankovnictví. Vyd. 1. Karviná: Slezská univerzita v Opavě, 2005, 389 s. ISBN 8072482874. info
• JÍLEK, Josef. Finanční rizika. 1. vyd. Praha: Grada, 2000, 635 s. ISBN 8071695793. info
• PAYNE, Adrian. Marketing služeb. Translated by Veronika Žbelová. Vyd. 1. Praha: Grada, 1996, 247 s. ISBN 807169276X. info

recommended literature
• MISHKIN, Frederic S. The economics of money, banking and financial markets. 7th ed. Boston: Addison-Wesley, 2004, xxxix, 679. ISBN 0-321-12235-6. info
• PETRJÁNOŠOVÁ, Božena. Bankovní management. Vyd. 1. Brno: Masarykova univerzita, 2004, 124 s. ISBN 8021034815. info
• KRAJÍČEK, Jan. Marketing v peněžnictví (Marketing in finance). MU Brno ESF, 2005, 140 pp. ISBN 80-210-3659-1. info
• SOKOLOVSKÝ, Zbyněk. Vitální banky. 1. vyd. [Praha]: Bankovní institut, 1999, 374 s. ISBN 80-7265-024-6. info
• VERWILST, Herman. The future of retail banking in Europe: the fortis view. Brussels: The Joint office of the World Savings Banks Institute, 2001, 15 s. info

not specified
• KOTLER, P. and K. L. KELLER. Marketing management. 1. vyd. Praha: Grada Publishing a.s., 2007, 788 pp. ISBN 978-80-247-1359-5. info

Teaching methods

Attendance at lectures, submission of semester paper (POT), self-correction tests, check tests, final written test and exam.

Assessment methods

1. POT 1-2 -Elaboration and submission of work corrected by tutor (POT) in accordance with the timetable as evidential result of students´ preparation within study hour. 2. Final evaluation of the results of work on the tutorials and study hour. - Participation in the test is successful processing of all POTs with result of pass - Another requirement is successful completion of check tests, which is achieved rating of 66% or more (2 / 3 or more). - If a student cannot attend test (apologies will be judged by teacher), writes it on 3rd tutorial (in case of first test), or during first two weeks of exam period (in case of second test). 3. Exam and final evaluation: - Exam is written. Final mark consists of: Evaluation of the written test (80%) + final evaluation of student work during study hour - POTs, tests - (20%) - To evaluate performance of students, the following scale (common to full-time and combined studies) is applied: A 92 - 100% B 84 - 91% C 76 - 83% D 68 - 75% E 60 - 67% F less than 60%

Language of instruction

Czech

Further comments (probably available only in Czech)

Study Materials
The course is taught annually.
General note: Nezapisují si studenti, kteří absolvovali KFBMAN.
Credit evaluation note: k = 1.

• Enrolment Statistics (Spring 2012, recent)
  
• Permalink: https://is.muni.cz/course/econ/spring2012/MKF_EARB