MPH_PODN Business

Faculty of Economics and Administration
Spring 2020
Extent and Intensity
1/1/0. 4 credit(s). Type of Completion: k (colloquium).
Teacher(s)
Ing. Ladislava Kuchynková, Ph.D. (lecturer)
Ing. Pavla Marciánová, Ph.D. (lecturer)
doc. Ing. Petr Pirožek, Ph.D. (lecturer)
Ing. Ladislava Kuchynková, Ph.D. (seminar tutor)
Ing. Pavla Marciánová, Ph.D. (seminar tutor)
doc. Ing. Petr Pirožek, Ph.D. (seminar tutor)
Guaranteed by
doc. Ing. Petr Pirožek, Ph.D.
Department of Corporate Economy - Faculty of Economics and Administration
Contact Person: Vlasta Radová
Supplier department: Department of Corporate Economy - Faculty of Economics and Administration
Timetable
each even Wednesday 14:00–15:50 P102
  • Timetable of Seminar Groups:
MPH_PODN/01: each odd Tuesday 8:00–9:50 P302b, L. Kuchynková, P. Marciánová, P. Pirožek
MPH_PODN/02: each odd Tuesday 10:00–11:50 S310, L. Kuchynková, P. Marciánová, P. Pirožek
MPH_PODN/03: each odd Wednesday 14:00–15:50 P102, L. Kuchynková, P. Marciánová, P. Pirožek
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
The main objective of the course is to learn the students how to start their own business with the realization of all opprotunities and threatens. This course prepares students for a future entrepreneurship, as founders of new businesses or within already established companies as succession business. It is designed to give students practical insights into business aspects that are important during a companys early development phases, and to make them more effective in managing and growing such company.
Learning outcomes
Students will create and present business plan for their own start up. The project will be done in the team or individualy.
Syllabus
  • Introduction - basic information about the course. The possibilities of starting the business in the Czech Republic.
  • Analysis of 5C, definition of value and goals of the business
  • Situation analysis, market analysis, driving forces of the industry, relevant stakeholders, funding
  • Creation of business model and its revision according to the stakeholders demand.
  • Family business and its specification within succession proces and starting the family business
  • Franchising
  • Strategic alliancies- merges and aquisitions
  • Financing - start up funding, cash-flow, revenue stream,balance sheet, profit and loss account
  • Financing - economies of scale, BEP, ROI, CBA analysis
  • Setting up the marketing mix according the business plan and financial analysis
  • Risk analysis, scheduling and control
Literature
    required literature
  • VEBER, Jaromír and Jitka SRPOVÁ. Podnikání malé a střední firmy. 3. aktualiz. a dopl . vyd. Praha: Grada, 2012. 332 s. ISBN 9788024745206. info
  • KORÁB, Vojtěch and Marek MIHALISKO. Založení a řízení společnosti : společnost s ručením omezeným, komanditní společnost, veřejná obchodní společnost. 1. vyd. Brno: Computer Press, 2005. vii, 252. ISBN 802510592X. info
    recommended literature
  • Deakins, D., Entrepreneurship and Small Firms, McGraw-Hill Europe; 6th UK ed. Edition, ISBN: 978-0077136451
  • OSTERWALDER, Alexander and Yves PIGNEUR. Tvorba business modelů : příručka pro vizionáře, inovátory a všechny, co se nebojí výzev. Edited by Alan Smith. 2. vydání. V Brně: BizBooks, 2015. 278 stran. ISBN 9788026504252. info
  • ČERVENÝ, Radim. Business plán : krok za krokem. 1. vyd. V Praze: C.H. Beck, 2014. xvii, 211. ISBN 9788074005114. info
  • ODEHNALOVÁ, Pavla. Přednosti a meze rodinného podnikání. 1. vyd. Brno: Masarykova univerzita, 2011. 144 s. ISBN 9788021056039. info
Teaching methods
lectures, class discussion, group projects, presentations
Assessment methods
colloquium - defence of the project
Language of instruction
Czech
Further Comments
Study Materials
The course is taught annually.
The course is also listed under the following terms Spring 2021.
  • Enrolment Statistics (recent)
  • Permalink: https://is.muni.cz/course/econ/spring2020/MPH_PODN