MPH_CSMR Business Research

Faculty of Economics and Administration
Spring 2021
Extent and Intensity
1/2/0. 4 credit(s). Type of Completion: zk (examination).
Taught online.
doc. Ing. Alena Klapalová, Ph.D. (lecturer)
Ing. Irma Macháčová (lecturer)
doc. Ing. Radoslav Škapa, Ph.D. (lecturer)
Jessica Omieye Amiesimaka, M.Sc. (seminar tutor)
doc. Ing. Alena Klapalová, Ph.D. (seminar tutor)
doc. Ing. Radoslav Škapa, Ph.D. (seminar tutor)
Guaranteed by
doc. Ing. Radoslav Škapa, Ph.D.
Department of Corporate Economy - Faculty of Economics and Administration
Contact Person: Mgr. Jana Nesvadbová
Supplier department: Department of Corporate Economy - Faculty of Economics and Administration
each odd Thursday 14:00–15:50 P312
  • Timetable of Seminar Groups:
MPH_CSMR/01: Thu 16:00–17:50 VT204, R. Škapa
Prior knowledge of the basics of business administration and the elementary statistics is advised.
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.

The capacity limit for the course is 24 student(s).
Current registration and enrolment status: enrolled: 22/24, only registered: 0/24
fields of study / plans the course is directly associated with
Course objectives
This course introduces to business research methods and research process. Specifically, it develops students’ knowledge and ability to independently design and perform a quantitative research.
Learning outcomes
At the end of this course, students will be able to:
- develop marketing research plan in harmony with the research problem
- design appropriate research methodology
- apply quantitative methods of data collection and reprocessing
A parallel ambition is to further improve students` critical thinking.
  • 1. Business research – contextual framework, its domains, ethical aspects
  • 2. The basic approaches and forms of business research
  • 3. Quality in research: validity and reliability
  • 4. Questionnaire design
  • 5. Uni- and bivariate data analysis
  • 6. Qualitative approach to research
  • 7. Preparing the Research Report
    required literature
  • SAUNDERS, Mark, Philip LEWIS and Adrian THORNHILL. Research methods for business students. Seventh edition. Harlow, England: Pearson, 2015. xxvi, 741. ISBN 9781292016627. info
  • COOPER, Donald R. and Pamela S. SCHINDLER. Business research methods. 8th ed. Boston: McGraw-Hill, 2003. xix, 857. ISBN 0072498706. info
    recommended literature
  • MALHOTRA, Naresh K. Marketing research : an applied orientation. 6th ed., Global edition. Boston: Pearson, 2010. 929 s. ISBN 9780136094234. info
  • SEKARAN, Uma and Johan Roger Gisbert BOUGIE. Research methods for business : a skill building approach. 5th ed. Chichester: Wiley, 2009. xx, 468. ISBN 9780470744796. info
  • Encyclopedia of survey research methods. Edited by Paul J. Lavrakas. Thousand Oaks, Calif.: SAGE Publications, 2008. 2 v. ISBN 978-1-4129-1808-4. info
  • SHUKLA, Paurav. Essentials of Marketing Research. 1st ed., 2008. 117 pp. ISBN 978-87--7681411-3. URL info
Teaching methods
In lectures the main issues of business research as listed in the schedule are explained and discussed. The students` main task in the course is to design and conduct their own research project in teams applying the knowledge from lectures and self-study. To facilitate the research projects, the tutors provide students with feedback in each of predefined research stages. Besides discussion, the seminars are also a platform for evaluation of project milestones
Assessment methods
To pass the course the students are required to gain at least 60% of points in the test covering the theory of business research, to defend the research project and to gain at least 60% for it. The final mark is computed as the weighted average of mark of written test (weight 33 %), the mark of work-in-progress research project (23 %) and its final version (40 %), and the quality of feedback related to other students` project (7%). Any copying, recording or leaking tests, use of unauthorized tools, aids and communication devices, or other disruptions of objectivity of exams (credit tests) will be considered non-compliance with the conditions for course completion as well as a severe violation of the study rules. Consequently, the teacher will finish the exam (credit test) by awarding grade "F" in the Information System, and the Dean will initiate disciplinary proceedings that may result in study termination.
Language of instruction
Follow-Up Courses
Further comments (probably available only in Czech)
The course is taught annually.
The course is also listed under the following terms Autumn 2012, Autumn 2013, Autumn 2014, Autumn 2015, Autumn 2016, Autumn 2017, Spring 2020, Spring 2022.
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