PV083 Graphic Design II

Faculty of Informatics
Autumn 2019
Extent and Intensity
1/1/0. 2 credit(s) (plus extra credits for completion). Recommended Type of Completion: zk (examination). Other types of completion: k (colloquium), z (credit).
Teacher(s)
MgA. Jana Malíková (lecturer), MgA. Helena Lukášová, ArtD. (deputy)
Guaranteed by
MgA. Jana Malíková
Department of Visual Computing - Faculty of Informatics
Supplier department: Department of Visual Computing - Faculty of Informatics
Timetable
Tue 12:00–13:50 C403
Prerequisites
PV078 Graphic Design I && SOUHLAS
Subject "Graphic Design" presupposes creativity as well as respecting the nature of the subject including a manual work depending on the set task. Prerequisite PV078
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
Fields of study the course is directly associated with
there are 70 fields of study the course is directly associated with, display
Course objectives
This course is a follow-up of the course Graphic Design I. It focuses on corporate identity and creating a graphic manual. At the end of the course students: - will know how to design a symbol, logotype, and their combination; - will be able to apply pictograms and logotype to various media; - will understand the principles of graphical manual design; - will gain the practical experiences with various graphics tools.
Learning outcomes
A student will be: - orientated in a corporate design terminology; - know how to design a symbol or logotype or their combination; - be able to apply symbol or logotype to various media; – create an electronic version of design manual; – able to reproduce print data; - gain the practical experiences with various graphics tools in Adobe Illustrator, InDesign, and Photoshop CS6.
Syllabus
  • Creating sign or logotype.
  • Construction and codification of a sign or logotype.
  • Graphics manual.
  • Creation of stationery and advertising material.
  • Presentation of sign or logotype.
Literature
    required literature
  • 22nd International Biennale of Graphic Design in Brno 2006 :poster/corporate identity/information and advertising graphics : 13.6.-15.10.2006. Brno: Moravská galerie v Brně, 2006. 220 s. ISBN 80-7027-150-7. info
  • The rise of asian design. Hong-Kong: HKDA Awards, 2005. 483 s. ISBN 9889705478. info
  • Corporate identity 4 :an international compilation of corporate identity programs : ein internationale auswahlvon identitätsonzepten: panorama international des concepts d'identité institutionnelle. New York: Graphis, 2001. 249 s. ISBN 1-888001-70-4. info
  • The best in world trademarks :corporate identity : brand identity. Seoul .: Millim Publishing Company, 2000. 295 s. ISBN 89-951198-2-9. info
    not specified
  • 18th International Biennale of Graphic Design : poster, corporate identity, information and advertising graphics : Uměleckoprůmyslové muzeum, Pražákův palác, Místodržitelský palác, 24.6.-27.9. 1998 (Souběž.) : 18. mezinárodní bienále grafického designu :. info
  • 20th International Biennale of graphic design Brno 2002 : poster, corporate identity, information and advertising graphics : Brno capital of visual communication 2002 (Souběž.) : 20. mezinárodní bienále grafického designu Brno 2002 : plakát, firemní, inf. info
  • LIDWELL, William, Kritina HOLDEN and Jill BUTLER. Univerzální principy designu : 125 způsobů jak zvýšit použitelnost a přitažlivost a ovlivnit vnímání designu. Vyd. 1. Brno: Computer Press, 2011. 272 s. ISBN 9788025135402. info
  • SUTNAR, Ladislav. Ladislav Sutnar v textech : (mental vitamins). Edited by Iva Knobloch. Praha: Uměleckoprůmyslové museum, 2010. 267 s. ISBN 9788071010951. info
  • Reviewing graphics in Britain. Edited by Marc Valli - Richard Brereton. New York: Actar, 2010. 288 s. ISBN 9788496954786. info
  • Stationery design now! : stationery all over the world = Briefpapier aus der ganzen Welt =Papier à lettres du monde entier. Edited by Julius Wiedemann - Jürgen Dubau - Valérie Lavoyer. Köln: Taschen, 2010. 383 s. ISBN 9783836518970. info
  • ZÁRUBA, Alan, Michal RICHTR and Dagmar KOUDELKOVÁ. CI.CZ 1990-2007 : firemní styl v České republice. Edited by Tomáš Machek. Praha: CI.CZ,s.r.o., 2008. 234 s. ISBN 9788025418352. info
  • Short'N'Strong : taste the real italian corporate identity! Translated by Antonietta Sciuva. Modena: Red Publishing, 2008. 312 s. ISBN 9788888492100. info
  • STOKLOSSA, Uwe. Advertising : new techniques for visual seduction. Edited by Thomas Rempen, Translated by David Wilson. London: Thames & Hudson, 2007. 270 s. ISBN 9780500513408. info
  • Logomania : italien signs. Edited by Carlo Branzaglia, Translated by Antonietta Sciuva. Modena: Red Publishing, 2006. 287 s. ISBN 8888492054. info
  • SVOBODA, Václav. Corporate identity : učební text. 1. vyd. Zlín: Univerzita Tomáše Bati, 2004. 67 s. ISBN 8073181061. info
  • New logo : a collection of corporate identities. Singapore: Page One Publishing, 2004. 320 s. ISBN 9812451226. info
  • WHEELER, A. Designing brand identity: a complete guide to creating, building, and maintaining strong brands. 1. vyd. Hoboken, N.J.: John Wiley & Sons, 2003. 229 pp. ISBN 0-471-21326-8. info
  • FIELL, Charlotte and Peter FIELL. Graphic design for the 21century : 100 of the world's best graphic designers. Köln: Taschen, 2003. 637 s. ISBN 3822816051. info
  • Japanese graphics now! Edited by Gisela Ruth Kozak - Julius Wiedemann. Köln: Taschen, 2003. 607 s. ISBN 3822825891. info
  • American corporate identity 2003. Edited by David E. Carter. New York: Harper Collins International, 2002. 320 s. ISBN 0060081252. info
  • MYERSON, Jeremy and Graham VICKERS. Rewind forty years of design & advertising. London: Phaidon Press Limited, 2002. 512 s. ISBN 0714842710. info
  • The best in world trademarks :corporate identity : brand identity. Seoul .: Millim Publishing Company, 2000. 295 s. ISBN 89-951198-2-9. info
  • The best in world trademarks :corporate identity : brand identity. Seoul: Millim Publishing Company, 2000. 295 s. ISBN 89-951198-1-0. info
  • MORGAN, Conway Lloyd. Logos :logo, identity, brand, culture. Crans-Pres-Celigny: Rotovision, 1999. 160 s. ISBN 2-88046-328-9. info
  • MOLLERUP, Per. Marks of excellence : the history and taxonomy of trademarks. London: Phaidon Press Limited, 1997. 240 s. ISBN 0714838381. info
Teaching methods
Work in a studio: Assignment, consultation, working on the assignment (usage of graphics software), assignment completion. Students consult the assignment with teachers and take their remarks into account. Final digital presentation.
Assessment methods
Exam assessment based on digital presentation. Assignment results stored on a preferred medium.
Language of instruction
English
Follow-Up Courses
Further comments (probably available only in Czech)
Study Materials
The course is taught annually.
Listed among pre-requisites of other courses
Teacher's information
http://agdm.fi.muni.cz/
The course is also listed under the following terms Spring 2003, Spring 2004, Spring 2005, Spring 2006, Spring 2007, Spring 2008, Spring 2009, Spring 2010, Spring 2011, Spring 2012, Spring 2013, Spring 2014, Spring 2015, Spring 2016, Spring 2017, Spring 2018, Spring 2019.
  • Enrolment Statistics (recent)
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