PV123 Introduction to Visual Communication

Faculty of Informatics
Autumn 2022
Extent and Intensity
2/0/0. 2 credit(s) (plus extra credits for completion). Type of Completion: k (colloquium).
Taught in person.
Mgr.art. Helena Lukášová, ArtD. (lecturer)
MgA. Jana Malíková (lecturer)
Mgr. Lukáš Pevný (lecturer)
MgA. Anna Boček Ronovská, Ph.D. (lecturer)
MgA. Kateřina Spáčilová (lecturer)
Guaranteed by
Mgr.art. Helena Lukášová, ArtD.
Department of Visual Computing - Faculty of Informatics
Contact Person: Mgr.art. Helena Lukášová, ArtD.
Supplier department: Department of Visual Computing - Faculty of Informatics
Tue 10:00–11:50 D3
Prerequisite for: Script I, Typography I, Graphic Design I, Photography I ( prerequisite for Photography I is this course or Historical Changes of Photography)
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
there are 76 fields of study the course is directly associated with, display
Course objectives
The objective of the course is to present principles of the visual communication and to stress the importance in the contemporary information society. The information has new potention through the digital media. The course introduces topics throught the compilation of lectures discussing topics such as perception and interpretation of the reality, semiotics, relationship of visual perception and read information, new media, principles of graphic design and its history, principles of font creating and typography, introduction to moving pictures, digital fabrication.
Learning outcomes
Students will understand the topic of visual communication in relation to information technologies. Students will understand the inter-relationship between written information and depiction of a information in visual form, development of representation of perspective, writting,animation, graphic design. They will also learn about semiotics theories.
  • Introduction - What is visual communication, representation, mimesis, eidetic reduction, problem of depiction of abstract concept.
  • Interpretation of the space - fropm reality to illusion. Creation of the meaning - semiotic theories - dualistic, triadic, connotation, dennotation, mythology.
  • Digital media. Idea as the final product and the new possibilities of its processing.
  • Photography and its message. The theory of communication as the universal foundation of the photography.
  • Type in context of its construction, creation and classification.
  • Work with type, Work with the fonts with the emphasis on the formal and conceptual point of view.
  • General problematics of the graphic design. What is graphic design, presentation of the examples of works of czech and worldwide famous graphic designers. Basic rules of graphic design.
  • Information design. Relation of the function and the form.
  • Legal protection of author's work and related legal issues.
  • How to be the graphioc designer and not to loose the mind. Broader view on the position of graphic designer, realion to a client. An idea and communication as the basis of succesful result.
  • Digital fabrication as a third industrial revolution
  • Digital visual culture. ISBN 9781841502489. info
  • MEIRELLES, Isabel. Design for information : an introduction to the histories, theories, and best practices behind effective information visualizations. 1st ed. Beverly: Rockport Publishers, 2013. 224 s. ISBN 9781592538065. info
  • BARTLOVÁ, Milena. Skutečná přítomnost : středověký obraz mezi ikonou a virtuální realitou. Vydání první. Praha: Argo, 2012. 407 stran. ISBN 9788025705421. info
  • BERGSTRÖM, Bo. Essentials of visual communication. London: Laurence King Publishing, 2008. 240 s. ISBN 0335237827. info
  • BARTHES, Roland. Mytologie. Translated by Josef Fulka. Druhé vydání v českém j. Praha: Dokořán, 2004. 170 stran. ISBN 9788073633592. info
Teaching methods
Lecture accompanied by slideshow (illustrations and photographs).
Assessment methods
The lecture. The colloquium (test).
Language of instruction
Follow-Up Courses
Further comments (probably available only in Czech)
The course is taught annually.
Listed among pre-requisites of other courses
The course is also listed under the following terms Spring 2003, Spring 2004, Spring 2005, Spring 2006, Spring 2007, Spring 2008, Spring 2009, Spring 2010, Spring 2011, Spring 2012, Spring 2013, Spring 2014, Spring 2015, Spring 2016, Spring 2017, Spring 2018, Spring 2019, Autumn 2019, Autumn 2020, Autumn 2021.
  • Enrolment Statistics (recent)
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