c506 Tourism Management

Faculty of Sports Studies
Spring 2009
Extent and Intensity
8/16. 5 credit(s). Type of Completion: zk (examination).
Teacher(s)
doc. Ing. Ida Vajčnerová, Ph.D. (lecturer), Ing. Dagmar Kudová, Ph.D. (deputy)
Ing. Dagmar Kudová, Ph.D. (lecturer)
Guaranteed by
Ing. Dagmar Kudová, Ph.D.
Department of Kinesiology – Faculty of Sports Studies
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.
fields of study / plans the course is directly associated with
Abstract
Students obtain background knowledge of tourism industry, tourism market and destination management.
Key topics
  • 1. Tourism Background
  • 2. Factors of Tourism Development
  • 3. Tourism Infrastructure
  • 4. Touroperators, Travel Agencies, Guides
  • 5. Marketing Management in Tourism, Destination Management
  • 6. Modern Tourism Products, Agrotourism, Congress and Incetive Tourism
  • 7. Benefits of Tourism
  • 8. Institution in Tourism Market
Study resources and literature
  • RYGLOVÁ, Kateřina. Cestovní ruch : (soubor studijních materiálů). Vyd. 2., (1. v nakl. Key Pub. Ostrava: Key Publishing, 2007, 81 s. ISBN 9788086575575. info
Method of verifying learning outcomes and course completion requirements
Assignments, final written exam.
Language of instruction
Czech
The course is also listed under the following terms Spring 2008.
  • Enrolment Statistics (recent)
  • Permalink: https://is.muni.cz/course/fsps/spring2009/c506