c009 Basics of economics, management and marketing

Faculty of Sports Studies
Spring 2011
Extent and Intensity
16/0. 2 credit(s). Type of Completion: zk (examination).
Teacher(s)
Mgr. Bc. Oldřich Racek, Ph.D. (lecturer)
Guaranteed by
Ing. Dagmar Kudová, Ph.D.
Faculty of Sports Studies
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
This subjekt is an introduction into the field of economics – it‘s history, microeconomics and macroeconomics and basics of marketing and management
Syllabus
  • 1. History of economical way of thinking 2. Basics of economics – the bid, the demand, the price, the market machanism, the user balance, the competition, the ideal competition, poor competition, unemployment, inflation, HDP??. 3. The introduction to marketing – marketing mix 4. Basics of management, the planning, the organisation, the decision making, the check
Literature
  • Veber, Jaromír. Management : základy, prosperita, globalizace. Vyd. 1. Praha : Management Press, 2000. 700 s. Bibliografie: s. 695. - Věcný rejstřík. - Anglické manažerské výrazy. ISBN 80-7261-029-5
  • Reklama :jak dělat reklamu. Edited by Jitka Vysekalová - Jiří Mikeš. 2., aktualiz. a rozš. vyd. Praha : Grada Publishing, 2007. 182 s. ISBN 9788024720012
  • Bělohlávek, František - Košťan, Pavol - Šuleř, Oldřich. Management [Rubico, 2001]. 1. vyd. Olomouc : Rubico, 2001. 642 s. ISBN 80-85839-45-8
  • Vysekalová, Jitka. Psychologie spotřebitele : jak zákazníci nakupují. 1. vyd. Praha : Grada Publishing, 2004. 283 s. ISBN 80-247-0393-9.
  • Marketing :pro střední školy a vyšší odborné školy. Edited by Jitka Vysekalová. 1. vyd. Praha : Fortuna, 2006. 247 s. ISBN 8071689793
  • Fuchs, Kamil - Tuleja, Pavel. Základy ekonomie
Assessment methods
Succesfull passing of the final written exam.
Language of instruction
Czech
The course is also listed under the following terms Autumn 2007, Spring 2008, Spring 2009, Spring 2010, autumn 2024.
  • Enrolment Statistics (Spring 2011, recent)
  • Permalink: https://is.muni.cz/course/fsps/spring2011/c009