bk2443 Management of Sport Activities in Tourism I

Faculty of Sports Studies
Spring 2018
Extent and Intensity
7/7. 5 credit(s). Type of Completion: zk (examination).
Teacher(s)
Ing. Marek Záboj, Ph.D. (lecturer)
Guaranteed by
Ing. Marek Záboj, Ph.D.
Department of Social Sciences and Sport Management - Faculty of Sports Studies
Supplier department: Department of Kinesiology - Faculty of Sports Studies
Timetable
Fri 6. 4. 8:45–10:15 A11/311, Fri 11. 5. 16:15–17:45 203 - seminární místnost, Fri 18. 5. 8:00–10:15 203 - seminární místnost
  • Timetable of Seminar Groups:
bk2443/01: Fri 23. 3. 8:00–10:15 A11/235, Fri 27. 4. 8:00–9:30 203 - seminární místnost, Fri 18. 5. 17:45–19:15 A11/311, M. Záboj
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
Students obtain background knowledge of tourism industry, tourism market and destination management.
Syllabus
  • 1. Tourism Background 2. Factors of Tourism Development 3. Tourism Infrastructure 4. Touroperators, Travel Agencies, Guides 5. Marketing Management in Tourism, Destination Management 6. Modern Tourism Products 7. Benefits of Tourism 8. Institution in Tourism Market
Literature
    recommended literature
  • ORIEŠKA, J. Služby v cestovním ruchu. 1. vyd. Praha: Idea servis, 2010. 405 pp. ISBN 978-80-85970-68-5. info
  • ORIEŠKA, Ján. Služby v cestovním ruchu. 1. vyd. Praha: Idea servis, 2010. 405 s. ISBN 9788085970685. info
  • RYGLOVÁ, Kateřina. Cestovní ruch : soubor studijních materiálů. Vyd. 3. rozš. Ostrava: Key Publishing, 2009. 187 s. ISBN 9788074180286. info
  • VYSTOUPIL, Jiří and Martin ŠAUER. Základy cestovního ruchu. Vyd. 1. Brno: Masarykova univerzita, 2006. 163 s. ISBN 8021042052. info
  • ORIEŠKA, Ján. Metodika činnosti průvodce cestovního ruchu. 5., české, uprav. vyd. Praha: Idea Servis, 1999. 153 s. ISBN 8085970309. info
Teaching methods
lecture, seminar, self- study, presentation of work,
Assessment methods
active attendance at seminat (70 %) test during semester presentation of work oral examination
Language of instruction
Czech
Further Comments
Study Materials
The course is also listed under the following terms Spring 2016, Spring 2017, Spring 2019, Spring 2020.
  • Enrolment Statistics (Spring 2018, recent)
  • Permalink: https://is.muni.cz/course/fsps/spring2018/bk2443