MUB_018 Museums and Audience

Faculty of Arts
Spring 2023
Extent and Intensity
2/0/0. 4 credit(s). Type of Completion: zk (examination).
Mgr. Lucie Jagošová, DiS., PhD. (lecturer)
doc. PhDr. Vladimír Jůva, CSc. (lecturer)
Guaranteed by
doc. PhDr. Vladimír Jůva, CSc.
Museology - Department of Archaeology and Museology - Faculty of Arts
Contact Person: Mgr. Miriam Molnárová
Supplier department: Museology - Department of Archaeology and Museology - Faculty of Arts
Thu 9. 3. 9:00–12:40 M21, Thu 6. 4. 9:00–12:40 M21, Thu 27. 4. 9:00–12:40 M21, Thu 18. 5. 9:00–12:40 M21
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.
fields of study / plans the course is directly associated with
there are 6 fields of study the course is directly associated with, display
Course objectives
The aim of the course is to understand to specifics of functioning of museum institution towards its internal and external public. Aims fulfilling is based on understanding to terminological and legislative Framework, typology of public services for museum visitors and possibilities of its empiric research. Through the development and applying of common knowledge to specific groups of museum audiences brings understanding to the difference in educational programms and materials preparation for each of group and capability to implement it in practice.
Learning outcomes
- summarize starting points, basic documents and actual state of approach of museums to the public;
- characterize several key groups in museum education;
- design adequate methods and approaches towards different visitor groups and models of museum visitors research
  • Introduction to museum work with the public, terminology and sources for the field of museum audiences.
  • Legislative, normative, ethic a kurikular Framework for museum activities for the public.
  • Empiric research of museum audiences – kvantitative and kvalitative methodology, types of realised studies.
  • Categories of public services for museum audiences.
  • Museums and education. Phases of preparation and realisation of museum education activities.
  • Museum visitor – specifics of museum visit and its impact.
  • Children as a group of museum visitors, specifics of cooperation of museum and school, family visitors in museums.
  • Adult visitors in museums.
  • Seniors as a specific group of museum visitors.
  • Museums and social inclusion. Visitors with special needs.
  • Museum professions – museum workers in the sphere of museum public relations.
  • Professional training and key competencies in museum work.
    required literature
  • JAGOŠOVÁ, Lucie a Otakar KIRSCH (eds.). Muzejní profese a veřejnost 2. Reflexe edukačního fenoménu v současné muzejní praxi. 1., elektronické vyd. Brno: Masarykova univerzita, 2018. 138 s. ISBN 978-80-210-9485-7. doi:10.5817/CZ.MUNI.M210-9485-2018.
  • JAGOŠOVÁ, Lucie, Otakar KIRSCH, Martin VITKO a Jaroslav HANKO. Muzejní profese a veřejnost 1. Nástin historie a současnosti vzájemných vztahů muzeí a jejich publika. 1. vyd. Brno: Masarykova univerzita, 2016. 111 s. ISBN 978-80-210-8432-2. doi:10.5817/CZ
    not specified
  • AMBROSE, Timothy and Crispin PAINE. Museum basics. London: ICOM, 1993. xi, 319 s. ISBN 0-415-05769-8. info
  • FALK, John H., DIERKING, Lynn D. Learning from Museums : Visitor Experiences and the Making of Meaning. Oxford : AltaMira Press, 2000. 272 s. ISBN 0-7425-0295-3.
  • HEIN, George E. Learning in the Museum. London, New York : Routledge, 2002. 203 s. ISBN 0-415-09776-2.
  • HOOPER-GREENHILL, Eilean. Museums and their Visitors. 2. vyd. London : Routledge, 1996. 206 s. ISBN 0-415-06857-6.
  • HOOPER-GREENHILL, Eilean. The Educational Role of the Museum. London, New York : Routledge, 1994. 340 s. ISBN 0-415-11287-7.
  • Chadwick, Alan - Stannett, Annette: Museums and Adults Learning: perspectives from Europe. London 2000
  • KESNER, Ladislav. Marketing a management muzeí a památek. Praha : Grada Publishing
  • Kirshenblatt-Gimblett, Barbara: Destination Culture. Tourism, Museums, and Heritage. Berkeley - Los Angeles - London, University of California Press 1998
  • Muzeum a publikum/Museum and Public : sborník ze semináře/Seminar Proceedings. Opava : Slezské muzeum Opava, 1990. 97 s.
  • Runyard, Sue - French. Ylva: Marketing and Public Relations Handbook. Walnut Creek Altamira 1999
  • SHERMAN, Daniel J. (ed.). Museum Culture : Histories, Discourses, Spectacles. London : Routledge, 1994. 301 s. ISBN 0-415-09273-6.
  • SUK, Richard. Výzkum návštěvnosti muzeí III. Praha : Muzeologický kabinet při Národním muzeu v Praze, 1970. 123 s.
  • Thomas, Selma - Mintz, Ann: The Virtual and the Real. Media in the Museum. Washington, American Association of Museums 1998
  • TALBOYS, Graeme K. Museum Educator s Handbook. Aldershot, Brookfield : Gower, 2000. ISBN 0-556-08173-3.
Teaching methods
Assessment methods
The course is ended by exam. Teaching of the course consists of lectures, group work and analysis of chosen themes in the field of museum work with the public. During the course each student prepares text (scientific essay). There is a space for theme and final texts submitting (in specified deadlines) in the elf course of the same name.
Language of instruction
Further comments (probably available only in Czech)
Study Materials
The course is taught annually.
The course is also listed under the following terms Spring 2021, Spring 2022, Spring 2024.
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