TIM_B_039 Media and their practice

Faculty of Arts
Autumn 2023
Extent and Intensity
1/1/0. 3 credit(s). Type of Completion: z (credit).
Teacher(s)
doc. PhDr. Martin Flašar, Ph.D. (lecturer)
Guaranteed by
doc. PhDr. Martin Flašar, Ph.D.
Department of Musicology – Faculty of Arts
Contact Person: Ing. Alena Albíniová
Supplier department: Department of Musicology – Faculty of Arts
Timetable
Wed 10:00–11:40 N21, except Wed 15. 11.
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
The aim of this course is the understanding of the key forms of the media (re)presentation of the culture. Our attention should be focused on the contemporary masmedia (technical press, newspaper, broadcasting, television and internet). An important part of the course will be payed to the talks with the media representatives.
Learning outcomes
- understanding the essence of mass media functions in the historical and theoretical context,
- knowledge of the principles of creating cultural content of media
Syllabus
  • 1. Introduction, definition of basic concepts (media, sign, communication, etc.)
  • 2. Printed media - from Gutenberg to  iPad. The critical function of the press.
  • 3. Principles of editorial work in the trade press   -   discussion with an editor of the periodical press
  • 4. Among the printed and electronic media. Media and their memory.
  • 5. Archaeology of the radio
  • 6. Anatomy of the radio - talk with the editor of ČRo
  • 7. Television and its specifics
  • 8. Culture on the screen - a discussion with editor ČT
  • 9. Advertising - from advertising to propaganda  ; strategies of media persuasion
  • 10. The role of critical theory in the analysis of media content
  • 11. New media, mobile media - the construction of individual space
  • 12. Internet and (his) culture
Literature
  • BURTON, Graeme and Jan JIRÁK. Úvod do studia médií. 1. vyd. Brno: Barrister & Principal, 2001, 391 s. ISBN 80-85947-67-6. info
  • ECO, Umberto. Skeptikové a těšitelé. Translated by Zdeněk Frýbort. Vydání první. Praha: Svoboda, 1995, 417 stran. ISBN 8020504729. info
  • FUKAČ, Jiří a kol. Hudba a média. Rukověť muzikologa (Music and Media. A Handbook of the Musicologist). 1st ed. Brno: Masarykova univerzita, 1998, 258 pp. ISBN 80-210-1951-4. info
  • HVÍŽĎALA, Karel. Jak myslet média : eseje, přednášky, články a rozhovory 2004-2005. 1. vyd. Praha: Máj, 2005, 288 s. ISBN 808664314X. info
  • HVÍŽĎALA, Karel. Moc a nemoc médií : rozhovory, eseje a články 2000-2003. 1. vyd. Praha: Máj, 2003, 268 s. ISBN 8086569705. info
  • JIRÁK, Jan and Barbara KÖPPLOVÁ. Média a společnost. Vyd. 1. Praha: Portál, 2003, 207 s. ISBN 80-7178-697-7. info
  • MCLUHAN, Marshall. Člověk, média a elektronická kultura : výbor z díla. Translated by Irena Přibylová - Martin Krejza. Vyd. 1. Brno: Jota, 2000, 415 s. ISBN 8072171283. info
  • MCLUHAN, Marshall. Understanding media : the extensions of man. 6th ed. New York: A signet book, 1964, 318 s. info
  • MCQUAIL, Denis. Úvod do teorie masové komunikace. Translated by Jan Jirák - Marcel Kabát. Vyd. 2. Praha: Portál, 2002, 447 s. ISBN 80-7178-714-0. info
Teaching methods
Theoretical and practical introduction into the practice of mass media (radio, TV) and new media (internet). Lectures on the history of media, discussions with professionals.
Assessment methods
To obtain a credit, final essay must be handed in the extent of 9800-12600 characters. One of the following topics is required:
1. Memory of a media - amnesia versus immortality
2. Press and a culture - playmates or rivals?
3. Radio as a multimedia?
4. Art shining on the screen vs. Art of the shining screen
5. A big bubble? How new are new media?

Attendace: 75%.
Language of instruction
Czech
Further Comments
Study Materials
The course is taught annually.
The course is also listed under the following terms Autumn 2019, Autumn 2020, Autumn 2021, Autumn 2022, Autumn 2024.
  • Enrolment Statistics (Autumn 2023, recent)
  • Permalink: https://is.muni.cz/course/phil/autumn2023/TIM_B_039