DU2504 Seminar: The ABC of the mass media studies and of the journalism

Faculty of Arts
Spring 2012
Extent and Intensity
1/1. 4 credit(s). Type of Completion: k (colloquium).
Teacher(s)
Mgr. Jan Skřivánek (lecturer), prof. PhDr. Lubomír Slavíček, CSc. (deputy)
Guaranteed by
prof. PhDr. Lubomír Slavíček, CSc.
Department of Art History – Faculty of Arts
Contact Person: prof. PhDr. Lubomír Slavíček, CSc.
Supplier department: Department of Art History – Faculty of Arts
Timetable
Wed 15:50–17:25 Getty knih.
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.

The capacity limit for the course is 20 student(s).
Current registration and enrolment status: enrolled: 0/20, only registered: 0/20
fields of study / plans the course is directly associated with
Course objectives
The main aim of the seminar is to make students acquainted with the mechanisms how the mass media operate and how the museum’s curators should collaborate with them to force their activities (e.g. exhibitions project) through. And also to prepare them to be collaborates of the mass media.
Syllabus
  • The main topics:
  • 1. introduction into problems
  • 2. mass media and the society – the role of mass media in the society (transmission x ritual model); two kinds of the market (readers x advertiser)
  • 3. Situation of the Czech mass media; globalization of the mass media’s market; the situation of the cultural departments of the Czech newspapers Task: 7. 3. begins in the Moravian gallery the exhibition “Contemporary art from Taiwan” – write the news 1500 letters
  • 4. the news values; the construction of the news
  • Task: watch the art news in newspapers during 1 week
  • 5. editorial competencies; gate keeping; journalistic sources;
  • 6. the problem of objectivity and responsibility of journalists
  • 7. public relations – definition, function, instruments and methods
  • Task: prepare the press release introducing the permanent exhibition of the old masters in Moravian gallery in Brno
  • 8. public relations – guest Simona Juráčková from Moravian Gallery in Brno, or Silvie Marková from PR agency smART
  • 9. types of materials; special characteristics of the diverse genres and pitfalls during their preparation
  • Task: to write a review
  • 10. electronically mass media - special characteristics of the job in the radio, TV, possibilities of internet
  • 11. guest – point of view of an active journalist - probably Jan Vitvar from the weekly “Respekt”
  • 12. case study Art&Antiques – conceptions of an art magazine and problems with their realization
Literature
  • MALLETTE, Malcolm F. Handbook for journalists of central and eastern Europe. Washington: World Press Freedom Committee, 1990, 160 s. info
  • Příručka pro novináře střední a východní Evropy. Edited by Malcolm F. Mallette. 3. vyd. Praha: Centrum nezávislé žurnalistiky, 2000, 160 s. info
  • POSTMAN, Neil. Ubavit se k smrti : veřejná komunikace ve věku zábavy. Translated by Irena Reifová. Vyd. 1. Praha: Mladá fronta, 1999, 190 s. ISBN 8020407472. info
  • JIRÁK, Jan and Barbara KÖPPLOVÁ. Média a společnost : [stručný úvod do studia médií a mediální komunikace]. Vyd. 2. Praha: Portál, 2007, 207 s. ISBN 9788073672874. info
Teaching methods
One 1.5 hour seminar per week, class discussion, written essays.
Assessment methods
Qualifying exam.
Language of instruction
Czech
Further Comments
Study Materials
The course is taught annually.
The course is also listed under the following terms Spring 2008, Autumn 2008, Spring 2009, Spring 2010, Spring 2011, Spring 2013.
  • Enrolment Statistics (Spring 2012, recent)
  • Permalink: https://is.muni.cz/course/phil/spring2012/DU2504