AJ32059 The Use of Modern Technologies in the Humanities

Faculty of Arts
Spring 2022

The course is not taught in Spring 2022

Extent and Intensity
0/0/0. 15 credit(s). Type of Completion: k (colloquium).
prof. Keneth Bo-Ingvar Holmqvist (lecturer)
Guaranteed by
prof. Keneth Bo-Ingvar Holmqvist
Department of English and American Studies - Faculty of Arts
Contact Person: Tomáš Hanzálek
Supplier department: Department of English and American Studies - Faculty of Arts
This course is given in English. The student is expected to be able to listen to and discuss research in English, to read published research in English, and to give a presentation of an international journal paper in English.
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.

The capacity limit for the course is 15 student(s).
Current registration and enrolment status: enrolled: 0/15, only registered: 0/15
fields of study / plans the course is directly associated with
there are 9 fields of study the course is directly associated with, display
Course objectives
This course offers an in-depth study of the eye-tracking methodology in scientific research. The following topics are included: the physiology of the eye, the basic neurology of the human visual system, principles for measuring the movements of the eyes. How to evaluate and think of eye trackers. How to record and process eye-movement data. These issues are evaluated from a variety of perspectives: eye-tracking in psycholinguistics, eye-tracking and reading, eye movements in vehicles, eye movements and disabilities, eye-tracking and usability, eye movements in consumer studies. The course has a focus on methods and paradigms. Finally, an emphasis is placed upon the employment of eye tracking practices: the ethics of eye-tracking research, stimulus production, data formats, and the writing of project applications.
Learning outcomes
On completion of the course the student shall
• be able to read and understand eye-tracking research published in a wide variety of different disciplines
• be able to describe the properties of different eye-tracking systems
• be able to plan a complete eye-tracking experiment from idea to publication in his/her own discipline
• be able to collaborate in groups during seminars and experiments
• be able to evaluate eye-tracking research published in a wide variety of different disciplines.
• be able to discuss the ethics of eye-tracking research.
  • The neuro-, bio- and psychology of eye-movements
  • Experimental design for eye tracking
  • Eye trackers
  • Experimental workflow, eye camera settings and calibration
  • Hands-on work with eye trackers
  • Detection of fixations, saccades and other events
  • Areas of interest
  • Gaze Density maps and Scanpaths
  • ----------------------------------------------------------------
  • Reading, theories + sentence level reading
  • Reading, the full text paradigms
  • Reading in different modalities
  • The visual world paradigm
  • Face to face paradigms for language, gestures and social interaction studies
  • The preferential looking and habituation paradigma for infant language learning
    required literature
  • HOLMQVIST, Kenneth B. I. Eye tracking : a comprehensive guide to methods and measures. 1st pub. in pbk. Oxford: Oxford University Press, 2015. xix, 537. ISBN 9780198738596. info
    recommended literature
  • Holmqvist and Andersson (2017): Eye tracking: A comprehensive guide to methods, paradigms, and measures, ISBN-13: 978-1979484893
  • Eye Movements in Reading: Perceptual and Language Processes, ed. by Keith Rayner. ISBN 978-0-12-583680-7
Teaching methods
Lectures (4 90 minutes sessions per semester)
Presentations by students
Laboratory work
Scientific consultation
Planning an experiment, and writing a project plan
Assessment methods
1 oral presentation. This has a weight of 20 % of the final score. I will assess on a scale from 1 to 10 how well you make us understand the research in the journal paper.
1 project plan. This carries a wight of 60 % of the final score. I will assess on a scale from 1 to 10 how likely it is that this project plan, if it were carried out, could be a valuable contribution to research.
Active participation during lectures, discussions and hands-on exercises. This part carries a weight of 20 %.

The final score is a weighted sum of the three assessment scores.
Language of instruction
Further Comments
The course can also be completed outside the examination period.
The course is taught: in blocks.

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