Sort by semester Standard sorting Presentation
FSS MSZU12 Media industries and production
Name in Czech: Mediální průmysly a produkce
master's full-time specialized, language of instruction: Czech Czech
Included in the programme: FSS N-MSZU Media Studies and Journalism

Parts of the final state examination and its content

The state final exam consists of two parts: (1) an oral exam of the theory and history of the media and (2) the defense of the diploma thesis.

The state final exam from the theory and media history verifies the knowledge gained in the compulsory theoretical courses. The knowledge of the compulsory literature given in these courses and the ability of its critical interpretation and application to a particular problem in the field of media studies is tested.
The defense of the diploma thesis then verifies the knowledge and skills acquired in the specialization and the non-compulsory courses. The diploma thesis examines the ability to apply these knowledge and skills in student's own analytical and project work.

Suggestion of theses topics and the topics of defended theses

In the "Media Industries and Production" specialization, the diploma theses are based on the complex preparation of a media project or format. Or, they take form of analytical papers based on collection and analysis of original data or on the secondary analysis of data already existing and focusing on application-oriented analysis of existing media projects and products, analysis of media audiences, or on research of media organizations and the media industries. Typical topics of qualification in this specialization are:
- Innovative forms of distribution of news content: analysis of current trends in online distribution
- Creative teams and production centers in Czech TV in 1993-2018: study of organizational changes in content development
- "Solved": a project of the radio program focused on solution journalism
- Content and Personnel Transformation of "Atrium": The Comprehensive Review of the Faculty Periodic Review
- Audiovisual solitaires: an ethnographic study of selected independent production companies
- The implications of the European Digital Single Market Directive for the commercial and distribution models of selected audiovisual content producers
- Television outside broadcasting: analysis of hybrid distribution practices of Czech broadcasters
- Comparison of program strategies of Czech televisions for the Christmas 2018 season
- VLM and the transformation of local editions of "Deník" in the years 2015-2018

Recommended progress through the study plan

Společná část (80 kr.)

Povinné předměty (36 kr.)

Code Name Guarantor Type of Completion Extent and Intensity Credits Term Profile Cat.
FSS:ZURn4101Culture and Media I. Jansovázk 1/1/06 1P
FSS:ZURn4102Media Psychology L. Blinkazk 2/0/04 2Z
FSS:ZURn4103Social Theories of New Media J. Macekzk 2/0/06 1Z
FSS:ZURn4104Czech Media System in an International Comparative Perspective M. Urbánikovázk 1/1/04 2P
FSS:ZURn4105History of Media in the Era of Modernity P. Večeřazk 2/0/04 1P
FSS:ZURn4106Critical Media Theories J. Macekzk 2/0/04 2Z
FSS:ZURn4107Political Economy of Media L. Waschková Císařovázk 1/1/04 2P
FSS:ZURn4108Descriptive Analysis of Quantitative Data M. Tkaczykz 1/1/04 1P
36 credits

Diplomová práce (20 kr.)

Code Name Guarantor Type of Completion Extent and Intensity Credits Term Profile Cat.
FSS:ZURn4110Diploma Thesis Seminar I J. Macekz 0/2/02 1P
FSS:ZURn4111Diploma Thesis Seminar II J. Macekz 0/2/06 3P
FSS:ZURn4112Diploma Thesis Seminar III J. Macekz 0/2/012 4P
20 credits

Jazyky (4 kr.)

Podmínkou přistoupení studentů ke státní závěrečné zkoušce je doložení fakultou stanovené minimální jazykové kompetence v akademické a odborné angličtině (úroveň C1 podle společného evropského referenčního rámce pro jazyky – SERR).

Povinně-volitelné předměty (min. 20 kr.)

Studující musí získat 20 ECTS za povinně volitelné předměty.

Teoretické předměty - blok T2
Code Name Guarantor Type of Completion Extent and Intensity Credits Term Profile Cat.
FSS:ZURn6211Theory and Research of Online Communication H. Macháčkováz 1/1/04 --
FSS:ZURn6212Theories of the Information Society M. Tkaczykz 1/1/04 --
FSS:ZURn6213Political Communication A. Mackováz 1/1/04 --
FSS:ZURn6214Trust in Media J. Macekz 1/1/04 --
FSS:ZURn6215Transformations of Czech Journalism in the Protectorate P. Večeřaz 1/1/04 --
FSS:ZURn6216History of Contemporary Media P. Večeřaz 1/1/04 --
FSS:ZURn6219Discourse theory, selected chapters K. Kirkosováz 1/1/04 --
FSS:ZURn6220The History of Printed Media in Early Modern Times P. Večeřaz 2/0/04 --
FSS:ZURn6221Fan Audiences of Media Content I. Jansováz 1/1/04 --
FSS:ZURn6222News Content Analysis M. Tkaczykz 1/1/04 --
FSS:ZURn6225From traditional to modern society P. Večeřaz 2/0/04 --
FSS:ZURn6226Media in the Founding Period of the Communist Regime M. Maláz 1/1/04 --
FSS:ZURn6227Dialogue Communication Theory J. Motalz 1/1/04 --
FSS:ZURn6336Media Aesthetics O. Krajtlz 1/1/04 --
FSS:ZURn6601An Introduction to Sociolinguistics I. Jansováz 1/1/04 --
FSS:ZURn6603Globalization, Culture and Communication I. Jansováz 1/1/04 --
FSS:ZURn6604Language and Ideology I. Jansováz 1/1/04 --
FSS:ZURn6605New Media and Smart Services I. Jansováz 1/1/04 --
FSS:ZURn6609Diploma Thesis Consultations J. Macekz 0/1/02 --
FSS:ZURn6612Female Heroine in the Media Representation I. Jansováz 1/1/04 --
FSS:ZURn6613The International Perspectives of Media Studies Experts I. Jansováz 0/0/0 blokové přednášky.2 --
FSS:ZURn6614Ethnographic Journalism, Media Participation, and Homelessness J. Macekz 1/1/06 --
FSS:ZURn6616Online Television J. Jedličkováz 1/1/04 --
FSS:ZURn6617Consumer Psychology and Advertising I. Jansováz 0/2/04 --
FSS:ZURn6618Online Television J. Jedličkováz 2/0/05 --
99 credits
Aplikační předměty - blok A3
Code Name Guarantor Type of Completion Extent and Intensity Credits Term Profile Cat.
FSS:ZURb1424Graduate block: journalism through the perspective of practice J. Čuříkk 0/2/02 --
FSS:ZURn6218Development of Media Formats (TV and Film) R. Burgrz 1/1/04 --
FSS:ZURn6501Assistance in Research A. Mackováz 0/0/24 --
FSS:ZURn6502Editorial and Production Practice R. Burgrz 0/0/24 --
FSS:ZURn6503Dramaturgy and Production Practice: Radio R J. Motalz 0/4/02 --
FSS:ZURn6505Presentation skills L. Waschková Císařováz 0/2/03 --
FSS:ZURn6506Publishing and Book Production J. Macekz 1/1/04 --
FSS:ZURn6507Audiovisual Practice J. Motalz 0/2/02 --
FSS:ZURn6508Production Practice: Music Sessions F. Johánekz 0/2/01 --
FSS:ZURn6509Muncipality communications with citizens R. Burgrz 0/2/03 --
FSS:ZURn6510Dramaturgy and Production Practice: Discussion Series for the Theatre of Husa na provázku J. Macekz 0/2/03 --
FSS:ZURn6511Lab: Use of AI in journalism practice J. Čuříkk 0/0/24 --
FSS:ZURn6512Writers' room M. Vlčekz 0/2/04 --
FSS:ZURn6602Communication, Entrepreneurship and Professional Development Ch. Elavskyz 1/1/04 --
FSS:ZURn6608Conference Skills I. Jansovázk 1/1/04 2-
48 credits

Specializační část (40 kr.)

Compulsory courses

Teoretické předměty - blok T1
Code Name Guarantor Type of Completion Extent and Intensity Credits Term Profile Cat.
FSS:ZURn6201Ethics and Normative Theories of Media J. Motalzk 1/1/04 3P
FSS:ZURn6202Media Law J. Motalz 1/1/04 1P
FSS:ZURn6203Media and Cultural Industries J. Jedličkovázk 2/0/06 2P
14 credits
Aplikační předměty - blok A2
Code Name Guarantor Type of Completion Extent and Intensity Credits Term Profile Cat.
FSS:ZURn6401Media Project J. Motalk 1/1/08 2P
FSS:ZURn6403Project and Production Internship J. Čuříkz 0/0/210 3P
FSS:ZURn6404Training of Communication and Management Skills L. Waschková Císařováz 0/2/04 1P
22 credits

Povinně-volitelné předměty (min. 4 kr.)

Kvantitativní metody - blok M2
Code Name Guarantor Type of Completion Extent and Intensity Credits Term Profile Cat.
FSS:ZURn6302Statistical Analysis L. Dědkovázk 1/1/08 --
FSS:ZURn6310Quantitative Content Analysis M. Tkaczykz 1/1/04 3-
FSS:ZURn6311Survey L. Dědkováz 1/1/06 2-
FSS:ZURn6312Experimental Study H. Macháčkováz 1/1/06 3-
24 credits
Kvalitativní metody - blok M3
Code Name Guarantor Type of Completion Extent and Intensity Credits Term Profile Cat.
FSS:ZURn6330Qualitative Audience Research I A. Mackováz 1/1/07 2-
FSS:ZURn6331Qualitative Audience Research II A. Mackováz 0/2/04 3-
FSS:ZURn6333Ethnography in Communications Research I. Jansováz 1/1/06 2-
FSS:ZURn6334Methods for Research in Media History P. Večeřaz 1/1/02 3-
FSS:ZURn6337Focus Groups A. Kluknavskáz 1/1/06 3-
FSS:ZURn6338Critical Discourse Analysis and Media K. Kirkosováz 1/1/04 2-
29 credits
Aplikační metody - blok M4
Code Name Guarantor Type of Completion Extent and Intensity Credits Term Profile Cat.
FSS:ZURn6217Media Planning and Program Strategies J. Jedličkováz 1/1/04 --
FSS:ZURn6350Media Readership & Viewership Analysis J. Macekz 1/1/02 2-
FSS:ZURn6352Dramaturgical Analysis M. Vlčekz 1/1/04 3-
10 credits