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@book{1361670,
author = {DYCHÉ, Jill},
address = {Indiana, US},
edition = {Fifteenth printing},
location = {Indiana, US},
isbn = {978-0-201-73062-3},
publisher = {Addison-Wesley},
title = {The CRM handbook: A business Guide to Customer Relationship Management},
year = {2012}
}
TY - BOOK
ID - 1361670
AU - DYCHÉ, Jill
PY - 2012
TI - The CRM handbook: A business Guide to Customer Relationship Management
PB - Addison-Wesley
CY - Indiana, US
SN - 9780201730623
ER -
DYCHÉ, Jill. \textit{The CRM handbook: A business Guide to Customer Relationship Management}. Fifteenth printing. Indiana, US: Addison-Wesley, 2012. ISBN~978-0-201-73062-3.
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