Understanding the willingness to pay for public service media:
Testing the role of socio-political trust and partisan
selective exposure

J 2025

Understanding the willingness to pay for public service media: Testing the role of socio-political trust and partisan selective exposure

URBÁNIKOVÁ, Marína; Manuel GOYANES a Klára SMEJKAL

Základní údaje

Originální název

Understanding the willingness to pay for public service media: Testing the role of socio-political trust and partisan selective exposure

Autoři

URBÁNIKOVÁ, Marína ; Manuel GOYANES a Klára SMEJKAL

Vydání

Journalism, Thousand Oaks, SAGE Publications, 2025, 1464-8849

Další údaje

Jazyk

angličtina

Typ výsledku

Článek v odborném periodiku

Obor

50800 5.8 Media and communications

Stát vydavatele

Velká Británie a Severní Irsko

Utajení

není předmětem státního či obchodního tajemství

Odkazy

article - open access

Impakt faktor

Impact factor: 2.700 v roce 2024

Organizační jednotka

Fakulta sociálních studií

DOI

https://doi.org/10.1177/14648849251339823

UT WoS

001479386100001

EID Scopus

2-s2.0-105004181321

Klíčová slova anglicky

Czech Republic; funding models; partisan selective exposure; paying behaviour; public service media; socio-political trust; willingness to pay

Štítky

14231015, EV_FSS25, online first

Příznaky

Mezinárodní význam, Recenzováno

Změněno: 10. 11. 2025 17:28, Mgr. Blanka Farkašová

Anotace

V originále

The ability for public service media (PSM) to fulfil its roles is based upon the public’s willingness to financially support it. This study investigates the determinants of the willingness to pay (WTP) for PSM by the public in the Czech Republic, contributing to existing literature by exploring the socio-psychological antecedents and focusing on the Central and Eastern European region, both of which have not been studied before. The results indicate that PSM consumption, expenditure on commercial media, and socio-political trust positively affect WTP. In addition, selective partisan exposure positively moderates the relationship between expenditure on commercial media and WTP for PSM.

Návaznosti

GA22-30563S, projekt VaV

Název: Re-konceptualizace role českých médií veřejné služby: očekávání, výzvy a příležitosti

Investor: Grantová agentura ČR, Re-konceptualizace role českých médií veřejné služby: očekávání, výzvy a příležitosti

Citovat

URBÁNIKOVÁ, Marína; Manuel GOYANES a Klára SMEJKAL. Understanding the willingness to pay for public service media: Testing the role of socio-political trust and partisan selective exposure. Journalism. Thousand Oaks: SAGE Publications, 2025, 19 s. ISSN 1464-8849. Dostupné z: https://doi.org/10.1177/14648849251339823.

@article{2494142,
   author = {Urbániková, Marína and Goyanes, Manuel and Smejkal, Klára},
   article_location = {Thousand Oaks},
   doi = {https://doi.org/10.1177/14648849251339823},
   keywords = {Czech Republic; funding models; partisan selective exposure; paying behaviour; public service media; socio-political trust; willingness to pay},
   language = {eng},
   issn = {1464-8849},
   journal = {Journalism},
   title = {Understanding the willingness to pay for public service media: Testing the role of socio-political trust and partisan selective exposure},
   url = {https://journals.sagepub.com/doi/10.1177/14648849251339823},
   year = {2025}
}

TY  - JOUR
ID  - 2494142
AU  - Urbániková, Marína - Goyanes, Manuel - Smejkal, Klára
PY  - 2025
TI  - Understanding the willingness to pay for public service media: Testing the role of socio-political trust and partisan selective exposure
JF  - Journalism
PB  - SAGE Publications
SN  - 14648849
KW  - Czech Republic
KW  - funding models
KW  - partisan selective exposure
KW  - paying behaviour
KW  - public service media
KW  - socio-political trust
KW  - willingness to pay
UR  - https://journals.sagepub.com/doi/10.1177/14648849251339823
N2  - The ability for public service media (PSM) to fulfil its roles is based upon the public’s willingness to financially support it. This study investigates the determinants of the willingness to pay (WTP) for PSM by the public in the Czech Republic, contributing to existing literature by exploring the socio-psychological antecedents and focusing on the Central and Eastern European region, both of which have not been studied before. The results indicate that PSM consumption, expenditure on commercial media, and socio-political trust positively affect WTP. In addition, selective partisan exposure positively moderates the relationship between expenditure on commercial media and WTP for PSM.
ER  -

URBÁNIKOVÁ, Marína; Manuel GOYANES a Klára SMEJKAL. Understanding the willingness to pay for public service media: Testing the role of socio-political trust and partisan selective exposure. \textit{Journalism}. Thousand Oaks: SAGE Publications, 2025, 19 s. ISSN~1464-8849. Dostupné z: https://doi.org/10.1177/14648849251339823.

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