Reducing the Media's Ecological Footprint : Public Service
Media and the Promotion of Environmental Sustainability through
Public Value Governance

C 2026

Reducing the Media's Ecological Footprint : Public Service Media and the Promotion of Environmental Sustainability through Public Value Governance

RODRÍGUEZ-CASTRO, Marta; Azahara CAÑEDO a Marína URBÁNIKOVÁ

Základní údaje

Originální název

Reducing the Media's Ecological Footprint : Public Service Media and the Promotion of Environmental Sustainability through Public Value Governance

Autoři

RODRÍGUEZ-CASTRO, Marta; Azahara CAÑEDO a Marína URBÁNIKOVÁ

Vydání

London, Governance Models in Public Service Media : Participation, Reputation, and Sustainability in the Era of Platformization, od s. 221-235, 15 s. Routledge Studies in Media and Cultural Industries, 2026

Nakladatel

Routledge

Další údaje

Jazyk

angličtina

Typ výsledku

Kapitola resp. kapitoly v odborné knize

Obor

50800 5.8 Media and communications

Stát vydavatele

Velká Británie a Severní Irsko

Utajení

není předmětem státního či obchodního tajemství

Forma vydání

tištěná verze "print"

Odkazy

URL

Označené pro přenos do RIV

Ano

Organizační jednotka

Fakulta sociálních studií

ISBN

978-1-041-03149-9

DOI

https://doi.org/10.4324/9781003622512-17

Klíčová slova anglicky

public service media; sustainability; environmental impact; ecological footprint

Štítky

EV_FSS25

Příznaky

Mezinárodní význam, Recenzováno

Změněno: 8. 1. 2026 13:45, Mgr. Blanka Farkašová

Anotace

V originále

Sustainability has become a major concern for Western societies, as the consequences of the environmental crisis have become more palpable and the need to take action is now an urgent mandate. In this regard, the media industry has also started to acknowledge its environmental impact and media companies are implementing new strategies to promote sustainability, both inside and outside the organizations (Maxwell & Miller, 2012; Voci, 2022). As public service media (PSM) can be regarded as drivers of change in the media ecosystem (Mazzucato et al., 2020), the actions enforced by public broadcasters can contribute to lead the way to reduce the media’s environmental impact through new managing, producing and communication approaches. This chapter presents an overview on the sustainability strategies put in place by European public service media organizations. After mapping the PSM organizations that have been promoting such strategies, we delve into the case of Italy (RAI), Germany (ARD), the United Kingdom (BBC) and Latvia (LTV) in order to explore their cardinal lines of action. To do so, we adopt a public value perspective, where sustainability can be considered as a public value dimension that comes into play in the wider field of public service governance.

Citovat

RODRÍGUEZ-CASTRO, Marta; Azahara CAÑEDO a Marína URBÁNIKOVÁ. Reducing the Media's Ecological Footprint : Public Service Media and the Promotion of Environmental Sustainability through Public Value Governance. In Ana María López-Cepeda, Carmen Costa-Sánchez, Marius Dragomir. Governance Models in Public Service Media : Participation, Reputation, and Sustainability in the Era of Platformization. London: Routledge, 2026, s. 221-235. Routledge Studies in Media and Cultural Industries. ISBN 978-1-041-03149-9. Dostupné z: https://doi.org/10.4324/9781003622512-17.

@inbook{2544046,
   author = {RodríguezandCastro, Marta and Cañedo, Azahara and Urbániková, Marína},
   address = {London},
   booktitle = {Governance Models in Public Service Media : Participation, Reputation, and Sustainability in the Era of Platformization},
   doi = {https://doi.org/10.4324/9781003622512-17},
   editor = {Ana María López-Cepeda, Carmen Costa-Sánchez, Marius Dragomir},
   keywords = {public service media; sustainability; environmental impact; ecological footprint},
   howpublished = {tištěná verze "print"},
   language = {eng},
   location = {London},
   isbn = {978-1-041-03149-9},
   pages = {221-235},
   publisher = {Routledge},
   title = {Reducing the Media's Ecological Footprint : Public Service Media and the Promotion of Environmental Sustainability through Public Value Governance},
   url = {https://www.taylorfrancis.com/chapters/edit/10.4324/9781003622512-17},
   year = {2026}
}

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ID  - 2544046
AU  - Rodríguez-Castro, Marta - Cañedo, Azahara - Urbániková, Marína
PY  - 2026
TI  - Reducing the Media's Ecological Footprint : Public Service Media and the Promotion of Environmental Sustainability through Public Value Governance
VL  - Routledge Studies in Media and Cultural Industries
PB  - Routledge
CY  - London
SN  - 9781041031499
KW  - public service media
KW  - sustainability
KW  - environmental impact
KW  - ecological footprint
UR  - https://www.taylorfrancis.com/chapters/edit/10.4324/9781003622512-17
N2  - Sustainability has become a major concern for Western societies, as the consequences of the environmental crisis have become more palpable and the need to take action is now an urgent mandate. In this regard, the media industry has also started to acknowledge its environmental impact and media companies are implementing new strategies to promote sustainability, both inside and outside the organizations (Maxwell & Miller, 2012; Voci, 2022). As public service media (PSM) can be regarded as drivers of change in the media ecosystem (Mazzucato et al., 2020), the actions enforced by public broadcasters can contribute to lead the way to reduce the media’s environmental impact through new managing, producing and communication approaches. This chapter presents an overview on the sustainability strategies put in place by European public service media organizations. After mapping the PSM organizations that have been promoting such strategies, we delve into the case of Italy (RAI), Germany (ARD), the United Kingdom (BBC) and Latvia (LTV) in order to explore their cardinal lines of action. To do so, we adopt a public value perspective, where sustainability can be considered as a public value dimension that comes into play in the wider field of public service governance.
ER  -

RODRÍGUEZ-CASTRO, Marta; Azahara CAÑEDO a Marína URBÁNIKOVÁ. Reducing the Media's Ecological Footprint : Public Service Media and the Promotion of Environmental Sustainability through Public Value Governance. In Ana María López-Cepeda, Carmen Costa-Sánchez, Marius Dragomir. \textit{Governance Models in Public Service Media : Participation, Reputation, and Sustainability in the Era of Platformization}. London: Routledge, 2026, s.~221-235. Routledge Studies in Media and Cultural Industries. ISBN~978-1-041-03149-9. Dostupné z: https://doi.org/10.4324/9781003622512-17.

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