GUMMESSON, Evert. Total relationship marketing : from the 4Ps-- product, price, promotion, place-- of traditional marketing management to the 30Rs-- the thirty relationships- of the new marketing paradigm. Online. Oxford: Butterworth-Heinemann, 1999. xiii, 281. ISBN 075064463X. [citováno 2024-04-24] |
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GUMMESSON, Evert. \textit{Total relationship marketing : from the 4Ps-- product, price, promotion, place-- of traditional marketing management to the 30Rs-- the thirty relationships- of the new marketing paradigm}. Online. Oxford: Butterworth-Heinemann, 1999. xiii, 281. ISBN~075064463X. [citováno 2024-04-24]
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