Total relationship marketing : from the 4Ps-- product, price,
promotion, place-- of traditional marketing management to the
30Rs-- the thirty relationships- of the new marketing paradigm

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Publikace Přehled o publikaci

Přehled o publikaci

1999

Total relationship marketing : from the 4Ps-- product, price, promotion, place-- of traditional marketing management to the 30Rs-- the thirty relationships- of the new marketing paradigm

GUMMESSON, Evert

Základní údaje

Originální název

Total relationship marketing : from the 4Ps-- product, price, promotion, place-- of traditional marketing management to the 30Rs-- the thirty relationships- of the new marketing paradigm

Autoři

GUMMESSON, Evert

Vydání

Oxford, xiii, 281, 1999

Nakladatel

Butterworth-Heinemann

Další údaje

Označené pro přenos do RIV

ISBN

075064463X

Změněno: 2. 3. 2026 06:05, Záznam byl importován z knihovního systému.

GUMMESSON, Evert. Total relationship marketing : from the 4Ps-- product, price, promotion, place-- of traditional marketing management to the 30Rs-- the thirty relationships- of the new marketing paradigm. Oxford: Butterworth-Heinemann, 1999, xiii, 281. ISBN 075064463X.

@article{,
   author = {Gummesson, Evert},
   address = {Oxford},
   location = {Oxford},
   isbn = {075064463X},
   publisher = {Butterworth-Heinemann},
   title = {Total relationship marketing : from the 4Ps-- product, price, promotion, place-- of traditional marketing management to the 30Rs-- the thirty relationships- of the new marketing paradigm},
   year = {1999}
}

TY  - JOUR
AU  - Gummesson, Evert
PY  - 1999
TI  - Total relationship marketing : from the 4Ps-- product, price, promotion, place-- of traditional marketing management to the 30Rs-- the thirty relationships- of the new marketing paradigm
PB  - Butterworth-Heinemann
CY  - Oxford
SN  - 075064463X
ER  -

GUMMESSON, Evert. \textit{Total relationship marketing : from the 4Ps-- product, price, promotion, place-- of traditional marketing management to the 30Rs-- the thirty relationships- of the new marketing paradigm}. Oxford: Butterworth-Heinemann, 1999, xiii, 281. ISBN~075064463X.