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@inproceedings{816587,
author = {Tomášková, Eva},
address = {Thessaloniki},
booktitle = {International Conference on Applied Business & Economics},
keywords = {market orientation; measurement of market orientation; methods},
language = {eng},
location = {Thessaloniki},
publisher = {The Aristotle University of Thessaloniki},
title = {The Current Methods of Measurement of Market Orientation},
year = {2008}
}
TY - JOUR
ID - 816587
AU - Tomášková, Eva
PY - 2008
TI - The Current Methods of Measurement of Market Orientation
PB - The Aristotle University of Thessaloniki
CY - Thessaloniki
KW - market orientation
KW - measurement of market orientation
KW - methods
N2 - The article deals with the new trends in measurement of market orientation. Market orientation is one of the most investigated methods founded on marketing conception. There are described twenty-six methods used to measure market orientation. The main advantages and disadvantages of each method are written. Goal of this article is to show the all methods that are described as the methods to measure market orientation and to find the best one. The paper is a part of grant project (GA 402/07/1493).
ER -
TOMÁŠKOVÁ, Eva. The Current Methods of Measurement of Market Orientation. In \textit{International Conference on Applied Business \&{} Economics}. Thessaloniki: The Aristotle University of Thessaloniki, 2008, 15 s. ISSN~1108-2976.
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