| KAŠPAROVÁ, Klára. Attitudes to individual types of stakeholders. In Lukášová, R., Bajdak, A. (eds.): Relationship marketing in micro and small enterprises and local authorities - international comparison. Katowice: The Karol Adamiecki University of Economics in Katowice, 2009, s. 138-158. sv. 1. ISBN 978-83-7246-443-9. |
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@inbook{850890,
author = {Kašparová, Klára},
address = {Katowice},
booktitle = {Lukášová, R., Bajdak, A. (eds.): Relationship marketing in micro and small enterprises and local authorities - international comparison},
keywords = {Relationship marketing; micro and small enterprises; local authorities},
language = {eng},
location = {Katowice},
isbn = {978-83-7246-443-9},
pages = {138-158},
publisher = {The Karol Adamiecki University of Economics in Katowice},
title = {Attitudes to individual types of stakeholders},
year = {2009}
}
TY - CHAP
ID - 850890
AU - Kašparová, Klára
PY - 2009
TI - Attitudes to individual types of stakeholders
VL - sv. 1
PB - The Karol Adamiecki University of Economics in Katowice
CY - Katowice
SN - 9788372464439
KW - Relationship marketing
KW - micro and small enterprises
KW - local authorities
N2 - The chapter presents partial results of the international comparative research into relationship marketing in micro and small enterprises and local authorities, which has been carieed out by an international research team in three countries - in the Czech Republic, Poland and Slovakia. It examines the degree of importance, which representatives of MSE assign to individual stakeholders in regard to their influence on the market success of an enterprise. In addition, it tries to describes, which attitudes they hold toward their stakeholders on the cognitive and emotional level.
ER -
KAŠPAROVÁ, Klára. Attitudes to individual types of stakeholders. In \textit{Lukášová, R., Bajdak, A. (eds.): Relationship marketing in micro and small enterprises and local authorities - international comparison}. Katowice: The Karol Adamiecki University of Economics in Katowice, 2009, s.~138-158. sv. 1. ISBN~978-83-7246-443-9.
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