Secretive Agitation. Sounds, Words and Silence as Means of Persuasion in Czechoslovak Advertising Film of the 1950s

ČESÁLKOVÁ, Lucie. Secretive Agitation. Sounds, Words and Silence as Means of Persuasion in Czechoslovak Advertising Film of the 1950s. In NECS Conference (London). 2011.

Basic information

• Original name: Secretive Agitation. Sounds, Words and Silence as Means of Persuasion in Czechoslovak Advertising Film of the 1950s
• Name in Czech: Tajnústkářská agitace. Zvuky, slova a ticho jako přesvědčovací prostředky českého reklamního filmu 50. let
• Authors: ČESÁLKOVÁ, Lucie (203 Czech Republic, guarantor, belonging to the institution).
• Edition: NECS Conference (London), 2011.

Other information

• Original language: English
• Type of outcome: Conference abstract
• Field of Study: Literature, mass media, audio-visual activities
• Country of publisher: United Kingdom of Great Britain and Northern Ireland
• Confidentiality degree: is not subject to a state or trade secret
• RIV identification code: RIV/00216224:14210/11:00050586
• Organization unit: Faculty of Arts
• Keywords (in Czech): reklamní film; zakázkový film
• Keywords in English: advertising film; sponsored film
• Tags: rivok

Abstract

Conference paper of Czechoslovak advertising film production of the 1950s with an emphasis on the role of film as a part of complex intermedia campaign.

Abstract (in Czech)

Konferenční příspěvek zabývající se československým reklamním filmem v 50. letech 20. století s důrazem na roli filmu v rámci komplexní mediální kampaně.

Links

• GPP409/10/P156, research and development project: Name: Vznik Krátkého filmu 1945?1950

Investor: Czech Science Foundation, The Establishment of Krátký Film 1945-1950