BKH_NAPO Corporate Economics

Faculty of Economics and Administration
Spring 2016
Extent and Intensity
0/0. 7 credit(s). Type of Completion: zk (examination).
doc. Ing. Jiří Novotný, CSc. (lecturer)
Ing. Peter Marinič, Ph.D. (seminar tutor)
Ing. Petr Mikuš, Ph.D. (seminar tutor)
Guaranteed by
doc. Ing. Jiří Novotný, CSc.
Department of Corporate Economy - Faculty of Economics and Administration
Contact Person: Vlasta Radová
Supplier department: Department of Corporate Economy - Faculty of Economics and Administration
Fri 26. 2. 16:20–19:35 P104, Sat 16. 4. 15:30–18:45 P106, Sat 7. 5. 8:30–11:50 P106
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
The course of Corporate Economics is a follow-up to the introductory part, Corporate Economy course, dealing with issues of corporate economy. The course opens up defining specifics of corporate functions and key activities, it explains the typology of business activities and focuses on their contents. It points out at production and distribution as the main functions of the company; it deals with relationship between sales and marketing as well as tools of sales policies. It deals with the basics of investment and financing and clarifies differences between material and financial management processes. The course stresses links between managerial accounting and controlling. It focuses on general issues of corporate management regardless of affiliation to a particular field or industry, and its profit or non-profit orientation. Along with the course of Corporate Economy I, which is dealing mainly with objectives and construction of a company, the course of Corporate Economy II provides a comprehensive overview of a company and its functions.

The aim of the course is to provide students with basic theoretical and practical knowledge so that they are able to apply it to the business environment. The second part is the final part of the introduction to corporate economy, and it focuses on providing overall knowledge resulting into a comprehensive view of a company beyond isolated approach closely connected to professional specialization. Mastering the concepts, relationships, context and methods used in business when addressing challenges of corporate objectives, construction of a company and methods of fulfilment and evaluation of corporate performance should provide students with the ability to tackle real-life business issues, applying synthesis as a way of reasoning.

At the end of the course, students should be able to:
- define key business functions
- explain the function of corporate production system
- describe corporate production planning
- describe the way sales work
- identify and repeat basic marketing tools
- define the relationship between marketing and sales in the company
- define the structure of corporate finance and investment
- define business turnover and be able to characterize it
- identify tools of managerial accounting, characteristics of the tools and methods to present their application
  • 1. Production as the main function of a company, planning of production programme and production process

  • 2. Purchase planning, planning of the transport and warehousing

  • 3. Production theory

  • 4. Fundaments of cost theory

  • 5. Social and technical development, production and technological innovation

  • 6. Sales as the main corporate function and sales policy

  • 7. Segmentation of the instruments of sales policy, production and pricing policy

  • 8. Communication and distribution policy of the company

  • 9. Investment and financing (material and financial process of economy)

  • 10. Investment planning and investment budgets

  • 11. Property and capital structure of the company

  • 12. Financial reports

  • 13. Managerial accounting

  • 14. Financial analysis of a company
    required literature
  • WÖHE, Günter and Eva KISLINGEROVÁ. Úvod do podnikového hospodářství. Translated by Zuzana Maňasová. 2. přeprac. a dopl. vyd. Praha: C.H. Beck, 2007. xxix, 928. ISBN 9788071798972. info
    recommended literature
  • NOVOTNÝ, Jiří and Petr SUCHÁNEK. Nauka o podniku II (The Business Economics II). 1. vyd. Brno: MU ESF Brno, 2007. 141 pp. DSO 1. ISBN 978-80-210-4496-8. info
  • SYNEK, Miloslav. Manažerská ekonomika. 3. přepracované a aktualiz. Praha: Grada, 2003. 466 s. ISBN 802470515X. info
  • SYNEK, Miloslav. Podniková ekonomika. Vyd. 1. Praha: C.H. Beck, 1999. xxii, 456. ISBN 8071792284. info
  • WÖHE, Günter. Úvod do podnikového hospodářství. Translated by Jiří Dvořák. 1. čes. vyd., překlad 18. Praha: C.H. Beck, 1995. xx, 748. ISBN 8071790141. info
Teaching methods
Education proceeds as lectures, that are teoretical preparing of students in the framework of discussed issues (according syllabus). This teoretical preparing is applied in the frameworkm of POTs, where students solve praktical examples (problems) concrete company according to respective problem issue, that students sort out. Students learn to solve choice problem from organization practises and they gain practises skills too.
Assessment methods
Requirements for successful completion of the course:

submitting a seminar work on deadline, - passing a midterm test.

The exam: the final test (single-option test) consists of 20 questions. Students have to reach at least 60% of the total number of points. Any copying, recording or leaking tests, use of unauthorized tools, aids and communication devices, or other disruptions of objectivity of exams (credit tests) will be considered non-compliance with the conditions for course completion as well as a severe violation of the study rules. Consequently, the teacher will finish the exam (credit test) by awarding grade "F" in the Information System, and the Dean will initiate disciplinary proceedings that may result in study termination.
Language of instruction
Further comments (probably available only in Czech)
Study Materials
The course is taught annually.
Information about innovation of course.
This course has been innovated under the project "Inovace studia ekonomických disciplín v souladu s požadavky znalostní ekonomiky (CZ.1.07/2.2.00/28.0227)" which is cofinanced by the European Social Fond and the national budget of the Czech Republic.

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Listed among pre-requisites of other courses
The course is also listed under the following terms Spring 2010, Spring 2011, Spring 2012, Spring 2013, Spring 2014, Spring 2015.
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