PHMARI Marketing I

Faculty of Economics and Administration
Spring 2003
Extent and Intensity
2/2/0. 5 credit(s). Type of Completion: zk (examination).
Teacher(s)
Ing. Michael Doležal (lecturer)
Guaranteed by
prof. Ing. Ladislav Blažek, CSc.
Department of Business Management – Faculty of Economics and Administration
Contact Person: Dana Krejčí
Timetable
Tue 14:35–16:15 P101
  • Timetable of Seminar Groups:
PHMARI/01: Thu 7:40–9:15 P403, M. Doležal
PHMARI/02: Tue 18:00–19:30 P403, M. Doležal
PHMARI/03: Thu 14:35–16:15 S308, M. Doležal
PHMARI/04: Thu 16:20–17:55 S308, M. Doležal
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
The capacity limit for the course is 110 student(s).
Current registration and enrolment status: enrolled: 0/110, only registered: 0/110, only registered with preference (fields directly associated with the programme): 0/110
fields of study / plans the course is directly associated with
Course objectives
Marketing I (MAR4) The course is a continuation of lectures in economics, sociology, psychology, informatics, business economy and is also linked with management. Besides the historical development of marketing it deals with the principal concepts, main principles and tools of marketing management. It includes the analysis of market opportunities, segmentation, drawing up the marketing mix, marketing strategy and portfolio analysis. Emphasis will be placed on the similarities and differences in individual types of organisations - manufacturing, business, non-profit (marketing of services, marketing of a town, marketing of a political candidate, etc.). The subject matter also includes information sources including monitoring and marketing research. The individual components of the mix - the product, price, distribution and promotions are covered in more detail. Special attention is paid to the issues of consumer behaviour and decision-making, international marketing and the matters of image, identity and corporate culture,including the use of the Internet for the needs of a companys marketing. Requirements: participation in seminars (10 out of 14) and completion of an individual marketing project Examination: written (test in the mid of semestr and final test)
Literature
  • Marketing, management :analýza, plánování, realizace a kontrola. Edited by Philip Kotler - Václav Dolanský. 3. dopl. a uprav. vyd. Praha: Victoria Publishing, 1997, 789 s. ISBN 80-85605-08-2. info
  • HORÁKOVÁ, Iveta. Marketing v současné světové praxi. Praha: Grada, 1992, 365 s. ISBN 80-85424-83-5. info
  • SEKOT, Aleš and Michael DOLEŽAL. Marketing v kostce (The principles of marketing). 1. vydání. Brno: Masarykova univerzita, 2002, 104 pp. ISBN 80-210-2935-8. info
  • FORET, Miroslav. Marketingová komunikace. Vyd. 2., rozšíř. Brno: Masarykova univerzita, 1997, 157 s. ISBN 8021016817. info
Language of instruction
Czech
Further comments (probably available only in Czech)
The course is taught annually.
Information on course enrolment limitations: 10 pouze přednáška
The course is also listed under the following terms Spring 2002, Spring 2004, Spring 2005, Spring 2006, Spring 2007, Spring 2008, Spring 2009.
  • Enrolment Statistics (Spring 2003, recent)
  • Permalink: https://is.muni.cz/course/econ/spring2003/PHMARI