PVMAVS Marketing in the Public Sector

Faculty of Economics and Administration
Spring 2004
Extent and Intensity
0/2/0. 3 credit(s). Type of Completion: z (credit).
Teacher(s)
doc. Ing. Jaroslav Rektořík, CSc. (lecturer)
Mgr. Simona Škarabelová, Ph.D. (seminar tutor)
Guaranteed by
doc. Ing. Jaroslav Rektořík, CSc.
Department of Public Economics – Faculty of Economics and Administration
Contact Person: Jana Fuksová
Timetable of Seminar Groups
PVMAVS/01: Wed 13:45–15:20 S309, S. Škarabelová
PVMAVS/02: Wed 15:30–17:05 P201, S. Škarabelová
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
The capacity limit for the course is 58 student(s).
Current registration and enrolment status: enrolled: 0/58, only registered: 0/58, only registered with preference (fields directly associated with the programme): 0/58
fields of study / plans the course is directly associated with
Course objectives
Marketing in Public Sector (PVMAVS) The course extends the knowledge of marketing taught in the 1st cycle of study and puts emphasis on the specification of marketing in the public or non-profit sectors. Besides the analysis of the individual marketing steps recommended for the work in public or non-profit sectors, attention is paid to the topical issue of "marketing-management", marketing system of organisation and the Fribourg model of management for non-profit organisations which is researched in our partner university of Fribourg in Switzerland. Students will be further acquainted with theory and practice of communication, PR, advertising, public affairs, fund-raising (for non-profit organisations) and the New Public Management, dealing with up-to-date trends of effective management of public administration. The whole course is designed so that it teaches students to apply marketing thinking and marketing procedures in all areas of public sector, especially by means of case studies. Credit requirement: active participation in seminars (70% attendance) and a credit test.
Literature
  • Hannagan, Tim, J. Marketing pro neziskový sektor.Management Press, Praha 1996. ISBN 80-85943-07-7
  • Janečková, L. Vaštíková, M. Marketing služeb. 1. vyd. Praha: Grada 2002, ISNB 80-7169-995-0
Assessment methods (in Czech)
Týmová práce - vypracovávání případových studií na seminářích.
Language of instruction
Czech
Further Comments
The course is taught annually.
Teacher's information
http://www.econ.muni.cz/~simona
The course is also listed under the following terms Spring 2002, Spring 2003, Spring 2005, Spring 2006, Spring 2007, Spring 2008, Spring 2009.
  • Enrolment Statistics (Spring 2004, recent)
  • Permalink: https://is.muni.cz/course/econ/spring2004/PVMAVS