PVMAVS Marketing in the PS II.

Faculty of Economics and Administration
Spring 2009
Extent and Intensity
0/2/0. 4 credit(s). Type of Completion: zk (examination).
Teacher(s)
Ing. Zuzana Prouzová, Ph.D. (seminar tutor)
Mgr. Simona Škarabelová, Ph.D. (seminar tutor)
Guaranteed by
Mgr. Simona Škarabelová, Ph.D.
Department of Public Economics – Faculty of Economics and Administration
Contact Person: Lenka Jílková
Timetable of Seminar Groups
PVMAVS/1: Wed 12:50–14:30 P201, Z. Prouzová, S. Škarabelová
PVMAVS/2: Wed 14:35–16:15 P201, Z. Prouzová, S. Škarabelová
PVMAVS/3: Wed 14:35–16:15 P303, S. Škarabelová
Prerequisites
PVEKNO Economy of Non-profit && PVEVSE Economy of Public Sector
The course is designed for students of the Master’s full-time or follow-up studies in the Public Economy and Administration and Arts Management field of study.
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
The capacity limit for the course is 130 student(s).
Current registration and enrolment status: enrolled: 0/130, only registered: 0/130, only registered with preference (fields directly associated with the programme): 0/130
fields of study / plans the course is directly associated with
Course objectives
The course develops the knowlige of the Marketing in Public Sector I course. At the end of this course, students should be able to create the following documents for a chosen non-profit organization:
SWOT analysis;
scope range matrix;
Ansoff Matrix ;
position map ;
Fundrasing plan;
Communication campaign plan ;
PR-audit plan;
Media plan;
sponsoring plan;
Strategic plan
Syllabus
  • Thematic plan of seminars:
  • 1. Basic information on the course and solving case studies.
  • 2. Marketing mix in the profit-making marketing – product, price, place, promotion and their features.
  • 3. Lecture held by a leading employee of a chosen non-profit organization – basic information source for working during the semester.
  • 4. Presentation of plus minus SWOT analysis of a chosen non-profit organization.
  • 5. Presentation of the scope range matrix of a chosen non-profit organization.
  • 6. Presentation of Ansoff Matrix and position map of a chosen nonprofit organization.
  • 7. Presentation of a communication campaign plan of a chosen non-profit organization.
  • 8. Presentation of PR-audit of a chosen non-profit organization.
  • 9. Presentation of a media plan of a chosen non-profit organization.
  • 10. Presentation of a sponsoring plan of a chosen non-profit organization.
  • 11. Presentation of a fundraising plan of a chosen non-profit organization.
  • 12. Presentation of a strategy plan creation of a chosen non-profit organization.
  • 13. Team’s final delivery of work and final presentation.
Literature
  • Škarabelová, Simona. Marketing ve veřejném sektorou. Brno: MU, 2007. DSO a elektronická skripta.
  • PELSMACKER, Patrick de. Marketingová komunikace. Translated by Vlasta Šafaříková. Praha: Grada, 2003, 581 s. ISBN 8024702541. info
  • JANEČKOVÁ, Lidmila and Miroslava VAŠTÍKOVÁ. Marketing služeb. 1. vyd. Praha: Grada, 2000, 179 s. ISBN 8071699950. info
  • SMITH, P. R. Moderní marketing. Vyd. 1. Praha: Computer Press, 2000, xxiv, 518. ISBN 8072262521. info
  • HANNAGAN, Tim J. Marketing pro neziskový sektor. Translated by Jana Novotná. Vyd. 1. Praha: Management Press, 1996, 205 s. ISBN 80-85943-07-7. info
Assessment methods
Teamwork during the semester, written final seminar work and final presentation of this work.
Language of instruction
Czech
Follow-Up Courses
Further comments (probably available only in Czech)
The course is taught annually.
General note: Pro zápis tohoto předmětu není nutné absolvovat předmět Marketing ve veřejném sektoru I.
The course is also listed under the following terms Spring 2002, Spring 2003, Spring 2004, Spring 2005, Spring 2006, Spring 2007, Spring 2008.
  • Enrolment Statistics (recent)
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