BPH_UPEM Introduction to business economics and management

Faculty of Economics and Administration
Spring 2026
Extent and Intensity
2/2/0. 6 credit(s). Type of Completion: zk (examination).
In-person direct teaching
Teacher(s)
Ing. Bc. Alena Šafrová Drášilová, Ph.D. (lecturer)
Ing. Petr Smutný, Ph.D. (lecturer)
Mgr. et Mgr. Tomáš Ondráček, Ph.D. (lecturer)
Mgr. Dagmar Halová (lecturer)
doc. Ing. Ondřej Částek, Ph.D. (lecturer)
Ing. Eva Švandová, Ph.D. (lecturer)
doc. Ing. Radoslav Škapa, Ph.D. (lecturer)
Mgr. Dagmar Halová (seminar tutor)
Mgr. Ing. Milan Sedláček, Ph.D. (seminar tutor)
Ing. Eva Švandová, Ph.D. (seminar tutor)
doc. Ing. Michal Jirásek, Ph.D. (seminar tutor)
Ing. Petr Mikuš, Ph.D. (lecturer)
Ing. Petr Mikuš, Ph.D. (seminar tutor)
Ing. Patrik Evžen Vaněk (lecturer)
Ing. Patrik Evžen Vaněk (seminar tutor)
Ing. Renata Čuhlová, Ph.D., BA (Hons) (lecturer)
doc. Ing. Alena Klapalová, Ph.D. (lecturer)
Guaranteed by
Ing. Eva Švandová, Ph.D.
Department of Business Management – Faculty of Economics and Administration
Contact Person: Bc. Tereza Krištof Tomešová
Supplier department: Department of Business Management – Faculty of Economics and Administration
Timetable
Thu 8:00–9:50 P101, except Thu 19. 2., except Thu 9. 4.
  • Timetable of Seminar Groups:
BPH_UPEM/01: Mon 12:00–13:50 S315, except Mon 16. 2., except Mon 6. 4., D. Halová
BPH_UPEM/02: Wed 12:00–13:50 S306, except Wed 18. 2., except Wed 8. 4., E. Švandová
BPH_UPEM/03: Wed 8:00–9:50 S310, except Wed 18. 2., except Wed 8. 4., E. Švandová
BPH_UPEM/04: Wed 16:00–17:50 P302b, except Wed 18. 2., except Wed 8. 4., P. Mikuš
BPH_UPEM/05: Thu 10:00–11:50 S305, except Thu 19. 2., except Thu 9. 4., D. Halová
BPH_UPEM/06: Thu 12:00–13:50 S307, except Thu 19. 2., except Thu 9. 4., D. Halová
BPH_UPEM/07: Mon 10:00–11:50 S308, except Mon 16. 2., except Mon 6. 4., D. Halová
BPH_UPEM/08: Wed 10:00–11:50 S308, except Wed 18. 2., except Wed 8. 4., E. Švandová
BPH_UPEM/09: Tue 18:00–19:50 S308, except Tue 17. 2., except Tue 7. 4., M. Sedláček
BPH_UPEM/10: Thu 14:00–15:50 S308, except Thu 19. 2., except Thu 9. 4., D. Halová
BPH_UPEM/11: Thu 16:00–17:50 S308, except Thu 19. 2., except Thu 9. 4., D. Halová
BPH_UPEM/12: Wed 14:00–15:50 S306, except Wed 18. 2., except Wed 8. 4., P. Mikuš
BPH_UPEM/13: Mon 16:00–17:50 P302b, except Mon 16. 2., except Mon 6. 4., P. Vaněk
BPH_UPEM/14: Mon 18:00–19:50 P302b, except Mon 16. 2., except Mon 6. 4., P. Vaněk
BPH_UPEM/15: Tue 16:00–17:50 S308, except Tue 17. 2., except Tue 7. 4., M. Sedláček
Prerequisites (in Czech)
! BPH_EKOR Corporate Economics
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
The capacity limit for the course is 330 student(s).
Current registration and enrolment status: enrolled: 331/330, only registered: 22/330, only registered with preference (fields directly associated with the programme): 19/330
fields of study / plans the course is directly associated with
there are 10 fields of study the course is directly associated with, display
Abstract
The aim of the course is for students to acquire a basic mental framework of Business Economics and Management. The course introduces the main topics of business economics and management and practices the key methods and concepts in this area.
Learning outcomes
Upon completing the course, the student should be able to:
- understand the basic professional discussion on the business,
- describe the basic functions of a business organization and explain their importance,
- apply selected tools of business economics and management,
- analyze the basic situation of a business.
Key topics
- The business organization and its surroundings - Forms of business - Objectives of the business - Business life cycle - Corporate governance and strategy - Business and people - Marketing - Supply chain and operations - Corporate finance - Information systems
Study resources and literature
    required literature
  • GITMAN, Lawrence J.; Carl MCDANIEL; Amit SHAH; Monique REECE; Linda KOFFEL; Bethann TALSMA and James C. HYATT. Introduction to Business. Online. Houston: OpenStax, 2024, 744 pp. ISBN 978-1-947172-55-5. info
Approaches, practices, and methods used in teaching
The course is taught in the form of lectures and seminars. Lectures are dedicated to theoretical insights covering the objectives of the course. The seminars include case studies and practical applications of theoretical knowledge.
Method of verifying learning outcomes and course completion requirements
Team work, active participation in the seminars and a final exam.
Language of instruction
Czech
Further comments (probably available only in Czech)
Study Materials
The course is taught annually.
General note: Přednášky jsou dostupné online a ze záznamu. Předmět byl inovován v rámci projektu MUNI/IVV/0648/2024.
The course is also listed under the following terms Spring 2025.
  • Enrolment Statistics (recent)
  • Permalink: https://is.muni.cz/course/econ/spring2026/BPH_UPEM