PV242 Innovation and Entrepreneurship

Faculty of Informatics
Autumn 2025
Extent and Intensity
0/2/1. 3 credit(s) (plus extra credits for completion). Type of Completion: k (colloquium).
In-person direct teaching
Teacher(s)
Ing. Bc. Alena Šafrová Drášilová, Ph.D. (lecturer)
Ing. Leonard Walletzký, Ph.D. (lecturer)
Guaranteed by
Ing. Leonard Walletzký, Ph.D.
Department of Computer Systems and Communications – Faculty of Informatics
Contact Person: Ing. Leonard Walletzký, Ph.D.
Supplier department: Department of Computer Systems and Communications – Faculty of Informatics (50,00 %), Department of Business Management – Faculty of Economics and Administration (50,00 %)
Timetable
Tue 23. 9. 14:00–17:00 JIC1-102-SALM, Tue 30. 9. 14:00–17:00 JIC1-102-SALM, Tue 14. 10. 14:00–17:00 JIC1-102-SALM, Tue 21. 10. 14:00–17:00 JIC1-102-SALM, Tue 4. 11. 14:00–17:00 JIC1-102-SALM, Tue 11. 11. 14:00–17:00 JIC1-102-SALM, Tue 25. 11. 14:00–17:00 JIC1-102-SALM, Tue 2. 12. 14:00–17:00 JIC1-102-SALM, Tue 9. 12. 14:00–17:00 JIC1-102-SALM
Prerequisites
No pre-requisities are compulsory.
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
The capacity limit for the course is 70 student(s).
Current registration and enrolment status: enrolled: 5/70, only registered: 0/70, only registered with preference (fields directly associated with the programme): 0/70
fields of study / plans the course is directly associated with
there are 8 fields of study the course is directly associated with, display
Abstract
The course aims to provide the knowledge and skills necessary to develop an idea into a feasible business plan.
It will be taught at the South Moravian Innovation Centre in the form of block workshops. The course combines lectures by mentors, entrepreneurs, and experts with independent work on team projects.
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Learning outcomes
Students will gain knowledge connected to preparing to establish and develop a small or medium-sized enterprise.
Key topics
  • 1. Entrepreneurial mindset
  • 2. Working with ideas, team building
  • 3. Customers, markets, and competition
  • 4. Project validation
  • 5. Finance and business
  • 6. How to present and communicate an idea/project?
  • 7. Legal basics
  • 8. Marketing for startups and financing
  • 9. Final Pitch Session
Study resources and literature
    required literature
  • Running Lean (Ash Maurya, ISBN 1449305172)
  • Business Model Generation (Alexander Osterwalder, ISBN 0470876417)
    not specified
  • Lean Startup (Eric Ries, ISBN 978-0-307-88789-4)
  • Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company (Steve Blank, Bob Dorf, ISBN 0984999302)
  • Business Model Navigator: 55 Models That Will Revolutionise Your Business, (Oliver Gassmann, Karolin Frankenberger, Michaela Csik, ISBN 978-1-292-06581)
Approaches, practices, and methods used in teaching
Lectures, discussion, teamwork - presentations
Method of verifying learning outcomes and course completion requirements
Short presentation of the team project during Final Pitch Session
Alternate completion
The course cannot be completed in the case of a short-term study abroad program.
Language of instruction
Czech
Further Comments
Study Materials
The course is taught each semester.
The course is also listed under the following terms Spring 2012, Spring 2013, Spring 2014, Spring 2016, Spring 2017, Spring 2018, Spring 2019, Spring 2020, Spring 2021, Spring 2022, Spring 2023, Spring 2024, Spring 2025, Spring 2026, Autumn 2026, Spring 2027.
  • Enrolment Statistics (Autumn 2025, recent)
  • Permalink: https://is.muni.cz/course/fi/autumn2025/PV242