bp4240 Sports Management

Faculty of Sports Studies
spring 2025
Extent and Intensity
1/1/0. 4 credit(s). Type of Completion: zk (examination).
In-person direct teaching
Teacher(s)
Mgr. Bc. Oldřich Racek, Ph.D. (lecturer)
Dr. Sujit Chaudhuri (seminar tutor), Mgr. Adam Kyselica, Ph.D. (deputy)
Mgr. Adam Kyselica, Ph.D. (seminar tutor)
Mgr. Bc. Oldřich Racek, Ph.D. (seminar tutor)
Guaranteed by
Mgr. Bc. Oldřich Racek, Ph.D.
Department of Sport Performance and Exercise Testing – Faculty of Sports Studies
Supplier department: Department of Sport Performance and Exercise Testing – Faculty of Sports Studies
Prerequisites (in Czech)
BOZP_OK(bozp_po_stud) && BOZP_OK(bozp_po_stud_fsps)
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
The aim of the course is to acquaint students with the specifics of strategic management in sports organizations in the public, professional and non-profit sector of sport.
Learning outcomes
After the successful completion of the course, students will be able to: 1. understand the different models of the processes of strategic management of sports organizations and discuss the relevance of these models, taking into account the specifics of the sport; 2. critically analyze the key features of the current strategic management in the sports environment; 3. identify strategic decisions of managers in sport organizations 4. critically evaluate strategic options of sports organizations, including their feasibility and sustainability; 5. identify problems and opportunities the sports organizations are facing when implementing their chosen strategies
Syllabus
  • Introduction to Strategic Management- the necessity of strategic and financial planning, basic strategic management concepts and models in the global sports industry; 2. Strategic environment: Market environment, PESTEL analysis, Porter's five forces model,sporting market models and their strategic implications, the concentration of capital and market niches in sport; 3. The role of the state in the development of the sport - the reasons for government intervention, regulation control, the extent of state intervention; 4. The non-profit sector and sport - the role of the nonprofit sector in sport , organizations in the nonprofit sector for the sport. 5. Professional sport - the concept, the role of media, management of athletes, evaluation of results; 6. The principles of strategic management and strategic choice in sports - the basis of competitive advantage, strategy, diversification, value chain analysis, SWOT / TOWS matrix analysis and RACES; 7. Organizational and strategic changes – conditions of internal organization in sports, archetypes of the dynamics of changes in the internal organization of sports organizations for the implementation of the chosen strategy; 8. Human resources management in sport – specifics of the management and evaluation of human resources in sport organizations; 9. Leadership - Leadership Theory, differences between manager and leader and their implications in the management of sports organizations; 10. Organizational culture in sports - specifics and importance of organizational culture in sport, subculture, organizational identity, diagnosis and management of changes in the organizational culture of sport organizations; 11. Financial management of sports organizations - financial resources in sport, information for financial management and their importance to the management of sports organizations; 12. Strategy Implementation - from the perspective of the marketing, organization and financial management; 13. Performance evaluation in sport – specifics of the performance evaluation in sports organization, multidimensional approach to performance evaluation and its criteria.
Literature
    required literature
  • NOVÁ, Jana. Principy a funkce managementu sportu (Principles and functions of sport management). In Jaroslav Rektořík. Management, marketing a ekonomika sportu. 1st ed. Brno: Masarykova univerzita, 2016, p. 58-132. 1. vydání, 2016. ISBN 978-80-210-8346-2. info
  • NOVÁ, Jana. Vývojové trendy managementu sportu (Development trends of sports management). In Jaroslav Rektořík. Management, marketing a ekonomika sportu. 1. vyd. Brno: Masarykova univerzita, 2016, p. 20-31. 1. vydání, 2016. ISBN 978-80-210-8346-2. Online knihkupectví Munipress info
  • NOVÁ, Jana. Management ve sportu (Sport management). Online. Brno: Masarykova univerzita, 2014, p. nestránkováno, 67 pp. ISBN 978-80-210-7151-3. URL info
    recommended literature
  • NOVÁ, Jana, Tracy TAYLOR, Jens Peter SORENSEN, Ashlee MORGAN, Ladislav BEDŘICH and Zoran HELBICH. Case Studies. Human Resources Management in Sport. Brno: Faluty of Sports Studies, Masaryk Univesrity Brno, 2017, neuveden. ISBN 978-80-210-8486-5. URL info
  • NOVÁ, Jana. Introducing Imre Lakatos' research programs in sport management (Global Sport Management Contemporary issues and inquiries). In Brenda G.Pitts, James J. Zhang. Global Sport Management Contemporary issues and inquiries. 1st ed. New York: Routledge, 2017, p. 239-253. World Association for Sport Management Series. ISBN 978-1-138-22961-7. info
  • REKTOŘÍK, Jaroslav, Petr PIROŽEK and Jana NOVÁ. Projektový management ve sportu (Project Management in Sports). 1. vyd. Brno: Masarykova univerzita, 2015, 180 pp. ISBN 978-80-210-7995-3. Online knihkupectví Munipress info
  • NOVÁ, Jana. Management sportu – teorie, případové studie, kvalita (Sport Management- Theory, Case Studies, Quality). Brno: Masarykova univerzita, 2014, 155 pp. ISBN 978-80-210-6780-6. Available from: https://dx.doi.org/10.5817/CZ.MUNI.M210-6781-2014. info
  • NOVÁ, Jana. THE MANAGERIAL CONCEPTS OF THE QUALITY AND PERFORMANCE AND THEIR INTEGRATION IN THE SPORTS ORGANIZATIONS. Online. In ČASOPIS ZA SPORT, FIZIČKO VASPITANJE I ZDRAVLJE - SPORT MONT. Podgorica: Crnogorska sportska akademija - Podgorica, 2014, p. 73-80. ISSN 1451-7485. info
Teaching methods
Lectures and seminars with the key element - a discussion of case studies and group presentations by the ongoing tasks. Individual preparation for the seminars - studying the case study of sport organizations, an active discussion so that the students develop and strengthen their understanding of the problems and enable sharing their ideas in the framework of the learning process. Structured selfstudy will form the basis of seminar activities. Selfstudy will be based on the presentation of case studies in strategic sports management and will provide cross section of the strategic management issues of various sports governing bodies, professional sports clubs and other organizations
Assessment methods
Defense of the seminar work and its presentation • written exam assessed according to the quality of answers
Language of instruction
Czech
The course is also listed under the following terms spring 2021, spring 2022, spring 2023, spring 2024.
  • Enrolment Statistics (spring 2025, recent)
  • Permalink: https://is.muni.cz/course/fsps/spring2025/bp4240