OV333 Media studies and journalism for media education

Faculty of Education
Spring 2021
Extent and Intensity
0/0/0. 3 credit(s). Type of Completion: z (credit).
Taught online.
Mgr. Barbora Vacková, Ph.D. (lecturer)
Guaranteed by
Mgr. Barbora Vacková, Ph.D.
Department of Civics - Faculty of Education
Contact Person: Jitka Autratová
Supplier department: Department of Civics - Faculty of Education
Course Enrolment Limitations
The course is offered to students of any study field.
The capacity limit for the course is 20 student(s).
Current registration and enrolment status: enrolled: 3/20, only registered: 0/20, only registered with preference (fields directly associated with the programme): 0/20
Course objectives
The objectives of the course are three (following three thematic blocks of the course). 1) To acquaint students with the current concept of media education or media literacy in teaching at primary and secondary schools. 2) Introduction to essential topics of media theory (media development, media influence, media perception, media and socialization) and 3) principles of media work and creation of media messages (focusing on news, journalism and their types).
Learning outcomes
Upon successful completion of this course, students will be able to: (1) Explain the importance and content of the cross-sectional subject Media Education. (2) Explain the basic principles of media functioning in society. (3) Critically distinguish between media genres and (4) critically analyse media messages.
  • Block 1: - Media Education - Media literacy - Digital literacy - Media and education Block 2: - A brief history of media; public service - Communication - New media, network media - Audience Block 3: - Editorial structures, ownership structures - Setting agenda, message values - Journalist, his position and role in society - Journalistic profession and new media
    required literature
  • JEŽEK, Vlastimil and Jan JIRÁK. Média a my. 1. vyd. V Praze: Akademie múzických umění, 2014. 145 s. ISBN 9788073313043. info
  • KAPOUN, Pavel. Média ve vzdělávání. Vyd. 1. Ostrava: Ostravská univerzita v Ostravě, Pedagogická fakulta, Katedra informačních a komunikačních technologií, 2013. 100 s. ISBN 9788074643996. info
  • ČUŘÍK, Jaroslav. Nové trendy v médiích I : Online a tištěná média (New Trends in Media I : online media and the press). 1. vyd. Brno: Masarykova univerzita, 2012. 240 pp. ISBN 978-80-210-5825-5. URL info
  • MOTAL, Jan. Nové trendy v médiích II. Rozhlas a televize (New Trends in Media II. Radio and Television). 1. vyd. Brno: Masarykova univerzita, 2012. 223 pp. ISBN 978-80-210-5826-2. info
  • LABISCHOVÁ, Denisa. Didaktika mediální výchovy. Vyd. 1. Ostrava: Ostravská univerzita v Ostravě, 2011. 1 CD-ROM. ISBN 9788074640261. info
  • FISKE, John. Introduction to communication studies. Edited by Ron Becker - Elana Levine - Darrell Newton - Pamela Wilson - Henry Jen. Third edition. London: Routledge, 2011. li, 195. ISBN 9780415596497. info
  • MCQUAIL, Denis. Úvod do teorie masové komunikace. Vyd. 1. Praha: Portál, 1999. 447 s. ISBN 8071782009. info
    recommended literature
  • FISKE, John. Jak rozumět populární kultuře. Edited by Petr A. Bílek. Vydání první. Praha: Akropolis, 2017. 319 stran. ISBN 9788074701900. info
  • Media & cultural theory. Edited by James Curran - David Morley. 1st pub. London: Routledge, 2006. xi, 308. ISBN 0415317053. info
    not specified
  • MIČIENKA, Marek and Jan JIRÁK. Základy mediální výchovy. Praha: Portál, 2007. ISBN 978-80-7367-315-4. info
Teaching methods
Online distance course with three running tests and at least two compulsory on-line consultations of the final written work (the text on the topic of the student's choice).
Assessment methods
The course is taught. Students complete three on-line tests (one per each block) and submit a written paper in the range of five standard pages. All parts of the assessment are obligatory and scored. To obtain the credit it is necessary to receive at least 60% of the total number of points (expected total number of points is 100).
Language of instruction
Further comments (probably available only in Czech)
The course is taught annually.
Information on the extent and intensity of the course: on line kurs.
The course is also listed under the following terms Spring 2022.
  • Enrolment Statistics (Spring 2021, recent)
  • Permalink: https://is.muni.cz/course/ped/spring2021/OV333