BKA123 Will it be better? Political communication in Czech and South Slavonic context

Faculty of Arts
Autumn 2016
Extent and Intensity
0/2/0. 3 credit(s). Type of Completion: k (colloquium).
Teacher(s)
Mgr. et Mgr. et Mgr. Nela Martinková, Ph.D. (seminar tutor)
Guaranteed by
doc. Mgr. Pavel Krejčí, Ph.D.
Department of Slavonic Studies – Faculty of Arts
Contact Person: doc. Mgr. Pavel Krejčí, Ph.D.
Supplier department: Department of Slavonic Studies – Faculty of Arts
Timetable
Tue 19:10–20:45 A31
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
there are 72 fields of study the course is directly associated with, display
Abstract
The main aim is to give a basic overview of political communication in the South Slavonic context (with emphasis on Bulgaria).
Key topics
1.Introduction and general overview, politolingustic and her development 2.Development of political communication in South Slavonic context 3.Non-verbal communication in the political sphere 4.Parliamentary elections - video clips, billboards, programmes and their politolingustic analysis 5. Presidential elections - video clips, billboards, programmes and their politolinguistic analysis 6. Language portraits of selected politicians 7. Actual problems of political communication in South Slavonic context
Study resources and literature
  • MAVRODIEVA, Ivanka Todorova. Političeskata retorika v Bălgarija: Ot mitingite do WEB 2.0 (1989 - 2012). Sofija, 2012. ISBN 978-954-326-176-5.
  • MILANOV, Vladislav Ognjanov. Ezikovi portreti na bălgarski politici: čast I. Sofija, 2012. ISBN 978-954-07-3323-4.
  • RUMENČEV, Veličko Rumenčev. Neverbalnata komunikacija v publičnata reč i delovoto obštuvane. Sofija, 2006. ISBN 954-07-2384-1.
  • BOTEVA, Marieta Georgieva. Političeskata komunikacija v retoričeskite diskursi. Veliko Tărnovo, 2013. ISBN 978-954-524-895-5.
  • PRODANOV, Vasil. Bălgarskijat parlament i prehodăt. Sofija, 2009. ISBN 978-954-28-0352-2.
  • EIBL, Otto and Jozef JANOVSKÝ. Marketing politických kampaní (Marketing of Political Campaigns). 1st ed. Brno: Masarykova univerzita, 2012, 140 pp. ISBN 978-80-210-5821-7. info
  • EIBL, Otto; Roman CHYTILEK; Anna MATUŠKOVÁ; Barbora PETROVÁ; Radovan BRTNÍK; Miloš GREGOR; Lenka HRBKOVÁ; Silvia HUDÁČKOVÁ; Oto KÓŇA; Marcela KRÁLIKOVÁ; Alena MACKOVÁ; Eva PAVLOVÁ; Tomáš ŠKRHA and Michal ŽIŽLAVSKÝ. Teorie a metody politického marketingu (Theories and Methods of Political Marketing). 1st ed. Brno: CDK, 2012, 341 pp. mimo edici. ISBN 978-80-7325-281-6. info
  • FIALA, Petr; Jan HOLZER and Maxmilián STRMISKA. Politické strany ve střední a východní Evropě. Ideově-politický profil, pozice a role politických stran v postkomunistických zemích. (Political parties in Central and Eastern Europe.). Brno: Masarykova univerzita, 2002, 200 pp. Svazek 1. ISBN 80-210-3036-4. info
Approaches, practices, and methods used in teaching
Lectures, presentations, class discussions
Method of verifying learning outcomes and course completion requirements
Regular attendance (75%), written test, essay
Language of instruction
Czech
Further Comments
Study Materials
The course is also listed under the following terms Autumn 2014, Autumn 2017.
  • Enrolment Statistics (Autumn 2016, recent)
  • Permalink: https://is.muni.cz/course/phil/autumn2016/BKA123