BKA123 Will it be better? Political communication in Czech and South Slavonic context

Faculty of Arts
Autumn 2017
Extent and Intensity
0/2/0. 3 credit(s). Type of Completion: k (colloquium).
Teacher(s)
Mgr. et Mgr. et Mgr. Nela Martinková, Ph.D. (lecturer)
Guaranteed by
doc. Mgr. Pavel Krejčí, Ph.D.
Department of Slavonic Studies – Faculty of Arts
Contact Person: doc. Mgr. Pavel Krejčí, Ph.D.
Supplier department: Department of Slavonic Studies – Faculty of Arts
Timetable
Mon 14:10–15:45 B2.33
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
there are 72 fields of study the course is directly associated with, display
Course objectives
The main aim is to give a basic overview of political communication in the South Slavonic context (with emphasis on Bulgaria).
Syllabus
  • 1.Introduction and general overview, politolingustic and her development 2.Development of political communication in South Slavonic context 3.Non-verbal communication in the political sphere 4.Parliamentary elections - video clips, billboards, programmes and their politolingustic analysis 5. Presidential elections - video clips, billboards, programmes and their politolinguistic analysis 6. Language portraits of selected politicians 7. Actual problems of political communication in South Slavonic context
Literature
  • MAVRODIEVA, Ivanka Todorova. Političeskata retorika v Bălgarija: Ot mitingite do WEB 2.0 (1989 - 2012). Sofija, 2012. ISBN 978-954-326-176-5.
  • MILANOV, Vladislav Ognjanov. Ezikovi portreti na bălgarski politici: čast I. Sofija, 2012. ISBN 978-954-07-3323-4.
  • RUMENČEV, Veličko Rumenčev. Neverbalnata komunikacija v publičnata reč i delovoto obštuvane. Sofija, 2006. ISBN 954-07-2384-1.
  • BOTEVA, Marieta Georgieva. Političeskata komunikacija v retoričeskite diskursi. Veliko Tărnovo, 2013. ISBN 978-954-524-895-5.
  • PRODANOV, Vasil. Bălgarskijat parlament i prehodăt. Sofija, 2009. ISBN 978-954-28-0352-2.
  • EIBL, Otto and Jozef JANOVSKÝ. Marketing politických kampaní (Marketing of Political Campaigns). 1st ed. Brno: Masarykova univerzita, 2012, 140 pp. ISBN 978-80-210-5821-7. info
  • EIBL, Otto, Roman CHYTILEK, Anna MATUŠKOVÁ, Barbora PETROVÁ, Radovan BRTNÍK, Miloš GREGOR, Lenka HRBKOVÁ, Silvia HUDÁČKOVÁ, Oto KÓŇA, Marcela KRÁLIKOVÁ, Alena MACKOVÁ, Eva PAVLOVÁ, Tomáš ŠKRHA and Michal ŽIŽLAVSKÝ. Teorie a metody politického marketingu (Theories and Methods of Political Marketing). 1st ed. Brno: CDK, 2012, 341 pp. mimo edici. ISBN 978-80-7325-281-6. info
  • FIALA, Petr, Jan HOLZER and Maxmilián STRMISKA. Politické strany ve střední a východní Evropě. Ideově-politický profil, pozice a role politických stran v postkomunistických zemích. (Political parties in Central and Eastern Europe.). Brno: Masarykova univerzita, 2002, 200 pp. Svazek 1. ISBN 80-210-3036-4. info
Teaching methods
Lectures, presentations, class discussions
Assessment methods
Regular attendance (75%), written test, essay
Language of instruction
Czech
Further Comments
Study Materials
The course is also listed under the following terms Autumn 2014, Autumn 2016.
  • Enrolment Statistics (recent)
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