MVK_15 Marketing comunication II.

Faculty of Arts
Spring 2011
Extent and Intensity
0/2. 4 credit(s). Type of Completion: k (colloquium).
Teacher(s)
Mgr. Simona Pokorná Juračková, Ph.D. (lecturer), Mgr. Viktor Pantůček, Ph.D. (deputy)
Guaranteed by
Mgr. Viktor Pantůček, Ph.D.
Department of Musicology – Faculty of Arts
Contact Person: Vlasta Taranzová
Timetable
Thu 10:50–12:25 N51
Prerequisites (in Czech)
MVK_14 Marketing comunication I.
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
The capacity limit for the course is 50 student(s).
Current registration and enrolment status: enrolled: 0/50, only registered: 0/50, only registered with preference (fields directly associated with the programme): 0/50
fields of study / plans the course is directly associated with
Abstract
At the end of the course students should be able to understand and explain specifikation of art's management.
Key topics
  • - marketing vs. art's marketing, marketing strategy in culture institution
  • - procedure of comunication, terms
  • – logo a corporate identity, branding
  • - image's construction
  • - media relations, PR and medial parthnership
  • - visitors - surveys, target groups's needs
Study resources and literature
  • Marketing management (Orig.) : Marketing & management : Marketing management : analýza, plánování, realizace a kontrola [Victoria Publishing, 1992] : Marketing management : analýza, plánování, realizace a kontrola [Victoria Publishing, 1995]. info
  • GUMMESSON, Evert. Total relationship marketing : from the 4Ps-- product, price, promotion, place-- of traditional marketing management to the 30Rs-- the thirty relationships- of the new marketing paradigm. Oxford: Butterworth-Heinemann, 1999, xiii, 281. ISBN 075064463X. info
Approaches, practices, and methods used in teaching
lectures, discussion, homeworks
Method of verifying learning outcomes and course completion requirements
written test
Language of instruction
Czech
Further Comments
Study Materials
The course is taught only once.
The course is also listed under the following terms Spring 2010, Spring 2012, Spring 2013, Spring 2014, Spring 2016, Spring 2017, Spring 2018, Spring 2019, Spring 2020, Spring 2021, Spring 2022.
  • Enrolment Statistics (Spring 2011, recent)
  • Permalink: https://is.muni.cz/course/phil/spring2011/MVK_15