ESF:MPH_CSMR Business Research - Informace o předmětu

MPH_CSMR Business research

Rozsah

1/2/0. 5 kr. Ukončení: zk.
Vyučováno kontaktně

Vyučující

Prateek Kalia, Ph.D. (přednášející)
Olga Prygara, Ph.D. (přednášející)
doc. Ahad Zareravasan, PhD (přednášející)
Prateek Kalia, Ph.D. (cvičící)
Olga Prygara, Ph.D. (cvičící)
doc. Ahad Zareravasan, PhD (cvičící)

Garance

Prateek Kalia, Ph.D.
Katedra podnikové ekonomiky a managementu – Ekonomicko-správní fakulta
Kontaktní osoba: Bc. Tereza Krištof Tomešová
Dodavatelské pracoviště: Katedra podnikové ekonomiky a managementu – Ekonomicko-správní fakulta

Předpoklady

Prior knowledge of the basics of business administration and the elementary statistics is advised.

Omezení zápisu do předmětu

Předmět je určen pouze studentům mateřských oborů.

Předmět si smí zapsat nejvýše 35 stud.
Momentální stav registrace a zápisu: zapsáno: 0/35, pouze zareg.: 6/35

Mateřské obory/plány

• Business Management (program ESF, N-PEMA)

Anotace

This course introduces students to business research methods and the research process with emphasis on applied methodological understanding and research design. Students learn how to define research problems, select appropriate qualitative or quantitative methods, and interpret research outputs. The course combines lectures with a team-based Applied Business Research Methods Project, in which students collaboratively learn a selected research method or analytical tool and create a short educational video demonstrating their understanding.

Výstupy z učení

At the end of this course, students will be able to:

• define a business research problem and research objective
• design an appropriate qualitative or quantitative research approach
• select suitable data collection and sampling techniques
• understand basic analytical procedures and interpretation of results
• critically evaluate research design and methodological choices
• collaborate in a structured research-oriented team project
• communicate research methods in a clear and structured format

A parallel ambition of the course is to strengthen students’ critical thinking and applied research skills.

Klíčová témata

1. Business research and the need for research in managerial decision-making
2. Research design and formulation of research objectives
3. The role of literature review in research development
4. Primary data collection and sampling techniques
5. Survey method and questionnaire design
6. Qualitative research approaches and interpretation of findings

Studijní zdroje a literatura

povinná literatura
• MALHOTRA, Naresh K. Marketing research : an applied orientation. Seventh edition, Global edit. Harlow, England: Pearson, 2020, 882 stran. ISBN 9781292265636. info
• SAUNDERS, Mark; Philip LEWIS a Adrian THORNHILL. Research methods for business students. Eight edition. Harlow: Pearson, 2019, xxxiii, 83. ISBN 9781292208787. info

doporučená literatura
• Maier, C., Thatcher, J. B., Grover, V., & Dwivedi, Y. K. (2023). Cross-sectional research: A critical perspective, use cases, and recommendations for IS research. International Journal of Information Management, 102625.
• Lim, W. M., Kumar, S., & Ali, F. (2022). Advancing knowledge through literature reviews:‘what’,‘why’, and ‘how to contribute’. The Service Industries Journal, 42(7-8), 481-513.
• Malodia, S., Dhir, A., Hasni, M. J. S., & Srivastava, S. (2023). Field experiments in marketing research: a systematic methodological review. European Journal of Marketing, 57(7), 1939-1965.
• Dillion, D., Tandon, N., Gu, Y., & Gray, K. (2023). Can AI language models replace human participants?. Trends in Cognitive Sciences.
• Becker, J. M., Cheah, J. H., Gholamzade, R., Ringle, C. M., & Sarstedt, M. (2023). PLS-SEM’s most wanted guidance. International Journal of Contemporary Hospitality Management, 35(1), 321-346.
• SAUNDERS, Mark; Philip LEWIS a Adrian THORNHILL. Research methods for business students. Seventh edition. Harlow, England: Pearson, 2015, xxvi, 741. ISBN 9781292016627. info
• MALHOTRA, Naresh K. Marketing research : an applied orientation. 6th ed., Global edition. Boston: Pearson, 2010, 929 s. ISBN 9780136094234. info
• SHUKLA, Paurav. Essentials of Marketing Research. 1. vyd. http://bookboon.com, 2008, 117 s. ISBN 978-87--7681411-3. URL info

Přístupy, postupy a metody používané ve výuce

Lectures introduce the key concepts of business research, including research design, literature review, qualitative and quantitative data collection, and interpretation of findings. The course emphasizes applied learning through a team-based Applied Business Research Methods Project, in which students collaboratively learn a selected research method or analytical tool and create an educational video demonstrating their understanding.

The project is developed in four structured phases (topic proposal, storyboard, pilot submission, and final video), allowing students to progressively build methodological understanding. Tutors provide feedback at each stage to support learning and ensure academic rigor. Seminars are used for consultations, milestone presentations, and evaluation of project deliverables. This staged approach encourages continuous engagement, reduces free-riding, and promotes collaborative learning.

Způsob ověření výstupů z učení a požadavky na ukončení

To successfully complete the course, students must obtain at least 60% of the total points and comply with the attendance requirements. The final grade is calculated as a weighted average of individual components (60%) and group-based components (40%). The individual assessment includes a written test covering theoretical aspects of business research (22%), six after-lecture quizzes (12%), completion of an external certification focused on qualitative or quantitative analytical skills (10%), and attendance at lectures and seminars (16%). The group-based assessment (40%) is based on the Applied Business Research Methods Project, which is completed in stages and includes a topic proposal (5%), storyboard or video plan (10%), draft clip or pilot submission (5%), and the final educational video presentation accompanied by individual reflections (20%).

Attendance is an integral part of the evaluation. One absence is allowed from lectures and two absences from seminars; exceeding these limits may result in loss of attendance points and possible failure of the course. Participation in milestone seminars related to project phases is mandatory. Students are expected to actively contribute to team work, and teams may be required to submit contribution statements indicating individual involvement. In cases of significantly unequal participation, the instructor reserves the right to adjust individual grades.

Any copying, recording, or leaking of tests, use of unauthorized tools or communication devices, or other actions compromising the objectivity of assessment will be considered a serious violation of study rules. In such cases, the instructor will assign a grade “F” and disciplinary proceedings may be initiated in accordance with university regulations. Students participating in international mobility may consult course equivalency with the course guarantor prior to or within the first 14 days of the semester.

Vyučovací jazyk

Angličtina

Navazující předměty

• MPH_ADS1 Master’s Seminar 1

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