FAVz057 Transmedia Entertainment

Filozofická fakulta
jaro 2016
Rozsah
2/0/0. 5 kr. Ukončení: zk.
Vyučující
Matthew Freeman (přednášející), doc. Mgr. Pavel Skopal, Ph.D. (zástupce)
Mgr. Luděk Havel, Ph.D. (pomocník)
Mgr. Šárka Jelínek Gmiterková, Ph.D. (pomocník)
Mgr. Eva Pjajčíková (pomocník)
Mgr. BcA. Miroslav Vlček, Ph.D. (pomocník)
Garance
prof. PhDr. Jiří Voráč, Ph.D.
Ústav filmu a audiovizuální kultury – Filozofická fakulta
Kontaktní osoba: Patrycja Astrid Twardowska
Dodavatelské pracoviště: Ústav filmu a audiovizuální kultury – Filozofická fakulta
Rozvrh
Po 25. 4. 10:00–12:25 C34, Út 26. 4. 12:30–15:45 C34, St 27. 4. 10:50–14:05 C34, Čt 28. 4. 9:10–12:25 C34
Omezení zápisu do předmětu
Předmět je nabízen i studentům mimo mateřské obory.
Předmět si smí zapsat nejvýše 120 stud.
Momentální stav registrace a zápisu: zapsáno: 0/120, pouze zareg.: 0/120, pouze zareg. s předností (mateřské obory): 0/120
Mateřské obory/plány
předmět má 10 mateřských oborů, zobrazit
Cíle předmětu
By the end of this course, you should be able to: • Explain the concept and characteristics of transmedia storytelling • Describe the values and roles of transmedia as a contemporary practice of the media industries • Analyse the forms of transmedia entertainment across different genres, assessing the textual, economic, cultural, and consumer implication.
Osnova
  • Throughout the world people now engage with stories across multiple media, following the adventures of Doctor Who television to the Web, exploring the Batman universe across cinema, television, comics, and more. This phenomenon, branded ‘transmedia storytelling’ by Henry Jenkins in 2003, has since gained both significant academic and industry presence over the last decade or so. The Hollywood and games industries, in particular, have developed sophisticated tools for allowing entertainment to play out seamlessly across media platforms. The proliferation of entertainment across multiple media platforms is indeed now so commonplace that it is important to fully understand its workings and implications. Across this course we will analyse and explore different concepts, practices and models of transmedia storytelling, providing you with expansive examples of the role of transmedia entertainment in today’s media culture and industries. We will consider the underlying characteristics of all transmedia stories, before exploring its potential histories as well as a number of key themes of transmedia – including branding, promotion, technology, participation, and globalism. The course will be structured around explorations of transmedia’s past, its present, and its future, altogether providing you with an understanding of the forms, roles and impacts of our contemporary transmedia culture on everything from technology to storytelling, from industry to audiences. Lecture 1: Transmedia Introductions: Industry, Technology, Narrative Reading: Jenkins, H. (2006) ‘Searching for Origami Unicorn: The Matrix and Transmedia Storytelling’, Convergence Culture: Where Old and New Media Collide. New York: New York University Press, pp.93-130. Lecture 2: Transmedia Conceptions: World, Character, Author Reading: NO READING. Lecture 3: Transmedia Histories Part I: 20th Century Consumerism Reading: Freeman, M. (2014) ‘Advertising the Yellow Brick Road: Historicizing the Industrial Emergence of Transmedia Storytelling’, International Journal of Communication 8, pp.2362-2381. Lecture 4: Transmedia Histories Part II: Brand Hollywood Reading: Grainge, P. (2007) ‘Media Branding and the Entertainment Complex’, Brand Hollywood: Selling Entertainment in a Global Media Age. London: Routledge, pp.44-66. Screening: The Greatest Movie Ever Sold (2011) Lecture 5: Transmedia Futures Part I: Digital Participation Reading: Tepper, A. (2015) ‘Lizzie in Real Life: Social and Narrative Immersion Through Transmedia in The Lizzie Bennett Diaries’, Film Matters (Spring), pp.45-51. Lecture 6: Transmedia Futures Part II: Global Perspectives Reading: NO READING.
Výukové metody
Lectures.
Metody hodnocení
Evaluation will be based on a test.
Vyučovací jazyk
Angličtina
Informace učitele
Dr Matthew Freeman is Senior Lecturer in Media and Communication at Bath Spa University, where he is also Director of the Media Futures Research Centre. Winner of the 2014 Heymann Research Scholarship at the University of Nottingham for excellence in research, publications and conference papers, he holds a PhD in Culture, Film and Media Studies from the University of Nottingham (awarded January 2015). Matthew is the author (with Carlos A. Scolari and Paolo Bertetti) of Transmedia Archaeology: Storytelling in the Borderlines of Science Fiction, Comics and Pulp Magazines (Palgrave Macmillan, 2014). His first sole-authored monograph, titled Wizards, Jungles & Men of Steel: The Industrial History of Transmedia Storytelling, is forthcoming at New York University Press. He has published many articles on the history of transmedia storytelling, convergences, media branding and media-industry studies in journals such as The International Journal of Cultural Studies, Historical Journal of Film, Radio and Television, and International Journal of Communication, amongst others. He has also contributed to a large number of edited collections, including the recently published Fan Phenomena: James Bond and Time Travel in Popular Media: Essays on Film, Television, Literature and Video Games.
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Studijní materiály
Předmět je vyučován jednorázově.
Obligatory 100% attendance (with the exception of distance students who are allowed to miss 2 out of 6 sessions).
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