Výpis publikací

MLADENOVIĆ, Dušan a Anida KRAJINA. Knowledge Sharing on Social media: State of the Art in 2018. Journal of Business Economics and Management. Vilnius: VGTU Press, 2020, roč. 21, č. 1, s. 44-63. ISSN 1611-1699. Dostupné z: https://dx.doi.org/10.3846/jbem.2019.11407.

MLADENOVIĆ, Dušan, Ishtiaq Ahmad DANISH a Anida KRAJINA. Comparing Effectiveness of Display Ads and Influencer Marketing on Pinterest. Online. In Ing. Petr Mikuš, Ph.D. Proceedings of the International Scientific Conference of Business Economics Management and Marketing 2019. Brno: Masaryk University, 2019, s. 115-123. ISBN 978-80-210-9565-6.

KRAJINA, Anida. Interpretation of online consumer behaviour from the consumer neuroscience perspective - cross generational study. Online. 1st edition. Brno: MUNI PRESS, 2019, 192 s. Not specified. ISBN 978-80-210-9110-8. Dostupné z: https://dx.doi.org/10.5817/CZ.MUNI.M210-9110-2018.

MLADENOVIC, Dusan, Anida KRAJINA a Ivana MILOJEVIC. Motives for writing online reviews in post-vacation phase. International Journal of Culture, Tourism and Hospitality Research. United Kingdom: Emerald Publishing Limited, 2019, roč. 13, č. 2, s. 244-256. ISSN 1750-6182. Dostupné z: https://dx.doi.org/10.1108/IJCTHR-12-2018-0169.

MLADENOVIĆ, Dušan a Anida KRAJINA. Perception of Differences between Traditional and Electronic Word of Mouth: Case of Czechia. Online. In Prakash Divakaran, Prakash Karmadkar, Ratikanta Ray. Our Heritage Journal. GRCF Dubai International Conference on “Sustainability and Innovation in Higher Education, Engineering Technology, Science, Management and Humanities”. Dubai: Our Heritage Journal, 2019, s. 120-129. ISSN 0474-9030.

KRAJINA, Anida a Dušan MLADENOVIĆ. Recall of Digital Content as Part of Consumer Response Model. Online. In Darko Dukic, Tomasz Studzieniecki, Jasmina Grzinic. 49th International Scientific Conference on Economic and Social Development. Book of Proceedings. Zagreb: Varazdin Development and Entrepreneurship Agency, Varazdin, Croatia, 2019, s. 36-46. ISSN 1849-7535.

KRAJINA, Anida a Dušan MLADENOVIĆ. Colliding the eye tracking and qualitative methods in assessing online consumer behaviour. In Paola Demartini, Michela Marchiori. 17th European Conference on Research Methodology for Business and Management Studies ECRM 2018. UK: Academic Conferences and Publishing International Limited, 2018, s. 457-464, 490 s. ISBN 978-1-911218-92-0.

KRAJINA, Anida. Generation Y and Generation Z visual attention in the online environment: evidence from eye tracking and laddering. In 2018 NeuroPsychoEconomics Conference. 2018.

KRAJINA, Anida a Jakub PROCHÁZKA. Motives behind voting and the perception of the motives: Paradox of voting in Bosnia and Herzegovina. Eurasian Economic Review. New York: Springer, 2018, roč. 8, č. 3, s. 451-483. ISSN 1309-422X. Dostupné z: https://dx.doi.org/10.1007/s40822-017-0087-8.

MLADENOVIC, Dusan, Anida KRAJINA a Wioleta KUCHARSKA. Social Media and Knowledge Sharing – What Do We Know So Far?. Online. In Vincent Cunnane and Niall Corcocan. PROCEEDINGS OF THE 5TH EUROPEAN CONFERENCE ON SOCIAL MEDIA (ECSM 2018). 5. vyd. Limerick, Ireland: ACPI, 2018, s. 163-170. ISBN 978-1-911218-84-5.

ŠTEFAŇÁKOVÁ, Lucia a Anida KRAJINA. What makes my wine e-shop stand out: Evidence from the online user experience research. In Carlos Costa, Manuel Au-Yong-Oliveira, Marlene Paula Castro Amorim. The Proceedings of the 13th European Conference on Innovation and Entrepreneurship ECIE 2018. UK: Academic Conferences and Publishing International Limited, 2018, s. 1038-1045, 1082 s. ISBN 978-1-911218-97-5.

KRAJINA, Anida a Vildana KARALIĆ. Drivers of Consumer Decision Making - Comparative Analysis of Behavioral and Neuroeconomics Models. In Bilgin, MH; Danis, H; Demir, E; Can, U. REGIONAL STUDIES ON ECONOMIC GROWTH, FINANCIAL ECONOMICS AND MANAGEMENT. CHAM, SWITZERLAND: SPRINGER INTERNATIONAL PUBLISHING AG, 2017, s. 391-400. ISBN 978-3-319-54112-9. Dostupné z: https://dx.doi.org/10.1007/978-3-319-54112-9_25.

MLADENOVIĆ, Dušan a Anida KRAJINA. What Motives Make People Write Online Review – Case Study of Serbia. Online. 1. vyd. Enschede: International Scientific Conference on Social Media Marketing, 2017, s. 10-19, 9 s. ISBN 978-1-64007-454-5.

KRAJINA, Anida, Dušan MLADENOVIĆ, Mark RATILLA a Julia KUNZE. Collecting online behavioural empirical data in order to utilize social media presence. Online. In JC Spender, Giovanni Schiuma, Joerg Rainer Noennig. Towards a New Architecture of Knowledge: Big Data, Culture and Creativity. Dresden, Germany: Institute of Knowledge Asset Management (IKAM), 2016, s. 1681 - 1699. ISBN 978-88-96687-09-3.

KRAJINA, Anida. Potential of neuromarketing methods usage in the online consumer behaviour research. In NeuroPsychoEconomics Conference. 2016. ISSN 1861-8243.

MLADENOVIĆ, Dušan, Anida KRAJINA, Hana DEMELOVÁ a Roberto BRUNI. Potential Role of Social Media in Value Co-Creation. In Ing. Pavla Odehnalová, Ph.D.; Ing. Ondřej Částek, Ph.D.; Ing. Ladislava Kuchynková, Ph.D. Proceedings of International Scientific Conference of Business Economics Management and Marketing 2016. 1st edition. Brno: Faculty of Economics and Administration, Masaryk University, 2016, s. 14 - 23. ISBN 978-80-210-8348-6.

KRAJINA, Anida. Applying consumer neuroscience to merchandising practices. Online. In Pavel Jedlička. Hradec Králové, International Conference Hradec Economic Days 201 5 Economic Development and Management of Regions Hradec Králové, 3 – 4 February 201 5 Peer - Reviewed Conference Proceedings. Hradec Kralove: Gaudeamus, 2015, s. 315-321. ISBN 978-80-7435-549-3.

KRAJINA, Anida a Dušan MLADENOVIĆ. Social Media's Influence and Role on Public's Awareness Regarding Marketing Campaign. Online. In Dr Anabela Mesquita and Dr Paula Peres. The 2nd European Conference on Social Media ECSM 2015. United Kingdom: Academic Conferences and Publishing International Limited Reading, 2015, s. 638-642. ISBN 978-1-910810-32-3.

KRAJINA, Anida a Dušan MLADENOVIĆ. Using Tremendous Impact of Social Media to Utilize Marketing Potential. Online. In Ludmila Cabyova and Dana Petranova. MARKETING IDENTITY 2015: Digital Life. Trnava: Faculty of Mass Media Communication, University of Ss. Cyril and Methodius in Trnava, Slovakia, 2015, s. 129-137. ISBN 978-80-8105-779-3.

KRAJINA, Anida. Neuromarketing in Practice. Online. In Jozef Matúš a Dana Petranová. MARKETING IDENTITY Explosion of Innovations. Trnava: Faculty of Mass Media Communication, University of Ss. Cyril and Methodius in Trnava, 2014, s. 68-84. ISBN 978-80-8105-666-6.