Theses on a related topic (having the same keywords):

metaforika, metapher, stilfiguren, reklame, werbeslogans, stylistics figures, metafora, reklama, metaphor, konceptualni metafory, konzeptuelle metaphern, conceptual metaphors, advertising, stylisticke figury, slogany, werbung, anzeigen

Keywords ordered alphabetically | Keywords ordered by occurrence rate

51.
Fialová, Lucie
Faculty: Faculty of Education
Year: 2018, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Primary and Lower Secondary Schools / Lower Secondary School Teacher Training in English Language and Literature, Lower Secondary School Teacher Training in Russian Language and Literature
Master's thesis defence: The language of advertising: An analysis of a technology company advertisements | Theses on a related topic Display description

52.
Filípková, Eliška
Faculty: Faculty of Arts
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: General Theory and History of Arts and Culture / Theory of Interactive Media
Bachelor's thesis defence: Product placement ve filmech Marvel Cinematic Universe | Theses on a related topic

53.
Filipová, Květa
Faculty: Faculty of Economics and Administration
Year: 2007, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Analýza marketingové kampaně | Theses on a related topic

54.
Franc, Adam
Faculty: Faculty of Arts
Year: 2015, studies completed, degree conferred: Mgr.
Programme/field: General Theory and History of Arts and Culture / Theory of Interactive Media
Master's thesis defence: Virus jako předmět výzkumu v diskurzu nových médií | Theses on a related topic

55.
Frantíková, Jana
Faculty: Faculty of Education
Year: 2018, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Primary and Lower Secondary Schools / Lower Secondary School and Language School Teacher Training in English Language
Master's thesis defence: The Language of Advertisements | Theses on a related topic

56.
Fryš, Petr
Faculty: Faculty of Social Studies
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Media and Communication Studies / Media Studies and Journalism, Sociology
Bachelor's thesis defence: Efektivita internetové reklamy v rámci českého trhu | Theses on a related topic

57.
Habichová, Lucie
Faculty: Faculty of Arts
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: International Territorial Studies / Culture Studies of China
Bachelor's thesis defence: A Multiple-Parallel-Text Approach to Chinese and Czech Dish Names | Theses on a related topic

58.
Hajný, Martin
Faculty: Faculty of Law
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Legal Specializations / Law and Business
Bachelor's thesis defence: Vliv práva Evropských společenství a judikatury Evropského soudního dvora na českou regulaci nekalé soutěže | Theses on a related topic

59.
Haták, Václav
Faculty: Faculty of Law
Year: 2008, studies completed, degree conferred: Mgr.
Programme/field: Law and Legal Science / Law
Master's thesis defence: Klamavá reklama v ČR | Theses on a related topic

60.
Hermanová, Terezie
Faculty: Faculty of Law
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Legal Specializations / Commercial Law Studies
Bachelor's thesis defence: Skrytá reklama na sociálních sítích | Theses on a related topic

61.
Hladíková, Andrea
Faculty: Faculty of Education
Year: 2022, studies completed, degree conferred: Mgr.
Programme/field: Secondary School Teacher Training in Arts and Visual Creative Works / Lower Secondary School Teacher Training in Mathematics, Secondary School Teacher Training in Arts and Visual Creative Works
Master's thesis defence: Dialog s chutí | Theses on a related topic

62.
Hojgrová, Linda
Faculty: Faculty of Arts
Year: 2021, studies completed, degree conferred: Mgr.
Programme/field: English-language Translation / English-language Translation
Master's thesis defence: Localization in Advertising | Theses on a related topic

63.
Hokrová, Zlata
Faculty: Faculty of Arts
Year: 2013, studies completed, degree conferred: Ph.D.
Programme/field: Philology (4-years) / German Language
Doctoral thesis defence: Persvazivní jazykové prostředky v německé a české reklamě na mobilní telefony. | Theses on a related topic

64.
Holinga, Richard
Faculty: Faculty of Economics and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Quantitative Methods in Economy / Mathematical and Statistical Methods in Economics
Master's thesis defence: Multiagentový model vlivu reklamy na tržní cenu při nedokonalých informacích | Theses on a related topic

65.
Holubovský, Vít
Faculty: Faculty of Arts
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: General Theory and History of Arts and Culture / Theory of Interactive Media
Bachelor's thesis defence: Personalizace reklamy v digitálních médiích: Analýza prostředků, kterými média sledují chování uživatelů | Theses on a related topic

66.
Homolková, Ivana
Faculty: Faculty of Arts
Year: 2009, studies completed, degree conferred: Mgr.
Programme/field: Philology / German Language and Literature
Master's thesis defence: Sprachliche Analyse der deutschen und tschechischen Werbeslogans im Bereich der Sanitärtechnik | Theses on a related topic

67.
Hrazděrová, Zuzana
Faculty: Faculty of Science
Year: 2015, studies completed, degree conferred: Mgr.
Programme/field: Mathematics / Finance Mathematics
Master's thesis defence: Klamavá reklama a minimální standardy kvality | Theses on a related topic

68.
Hrázský, Petr
Faculty: Faculty of Social Studies
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Media and Communication Studies / Media Studies and Journalism, Sociology
Bachelor's thesis defence: Frazém, klišé, aktualizace v tištěných médiích | Theses on a related topic
Bachelor's thesis defence: Frazém, klišé, aktualizace v tištěných médiích | Theses on a related topic

69.
Hrnčiar, Peter
Faculty: Faculty of Arts
Year: 2015, studies completed, degree conferred: Mgr.
Programme/field: General Theory and History of Arts and Culture / Theory of Interactive Media
Master's thesis defence: Native advertising – keď sa reklama začne skrývať | Theses on a related topic

70.
Hrubeš, Milan
Faculty: Faculty of Social Studies
Year: 2009, studies completed, degree conferred: Mgr.
Programme/field: Political Science / Political Science
Master's thesis defence: NE základnám: argumenty a jejich rámování | Theses on a related topic

71.
Hrušková, Lenka
Faculty: Faculty of Law
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Legal Specializations / Law and Business
Bachelor's thesis defence: Televizní reklama v judikatuře | Theses on a related topic

72.
Hudec, Martin
Faculty: Faculty of Economics and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Business Management
Bachelor's thesis defence: Návrh komunikační kampaně | Theses on a related topic

73.
Hudec, Martin
Faculty: Faculty of Economics and Administration
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Smyslový marketing | Theses on a related topic

74.
Hynková, Beáta
Faculty: Faculty of Law
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Legal Specializations / Commercial Law Studies
Bachelor's thesis defence: Politici a jiné veřejné autority v reklamě | Theses on a related topic

75.
Chatrný, Aleš
Faculty: Faculty of Economics and Administration
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Business Management
Bachelor's thesis defence: Návrh komunikační kampaně | Theses on a related topic

76.
Chlanová, Iveta
Faculty: Faculty of Economics and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Návrh komunikační kampaně | Theses on a related topic
Master's thesis defence: Návrh komunikační kampaně | Theses on a related topic

77.
Indrová, Dagmar
Faculty: Faculty of Arts
Year: 2007, studies completed, degree conferred: Mgr.
Programme/field: General Theory and History of Arts and Culture / Theatre Science
Master's thesis defence: Od poezie na jevišti k poezii jeviště v režii Evy Tálské | Theses on a related topic

78.
Izera, Martin
Faculty: Faculty of Economics and Administration
Year: 2007, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Management (combination/specialization: Management)
Bachelor's thesis defence: Komunikační mix podniku | Theses on a related topic

79.
Janíčková, Barbora
Faculty: Faculty of Education
Year: 2005, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Primary Schools / Lower Secondary School Teacher Training in English Language and Literature, Lower Secondary School Teacher Training in Mathematics
Master's thesis defence: The Language of Advertising

80.
Janků, Pavel
Faculty: Faculty of Law
Year: 2011, studies completed, degree conferred: Mgr.
Programme/field: Law and Legal Science / Law
Master's thesis defence: Reklama a nekalá soutěž | Theses on a related topic

81.
Janoušková, Lucie
Faculty: Faculty of Arts
Year: 2008, studies completed, degree conferred: Mgr.
Programme/field: Information and Library Studies / Information and Library Studies
Master's thesis defence: Sociální reklama - úvod do problematiky jednoho z komunikačních nástrojů informování o celospolečenských problémech | Theses on a related topic

82.
Jašková, Bibiana
Faculty: Faculty of Arts
Year: 2019, studies completed, degree conferred: Mgr.
Programme/field: Philology / English Language and Literature
Master's thesis defence: Portrayal of Native Americans in Selected Advertisements | Theses on a related topic

83.
Ječmínková, Jana
Faculty: Faculty of Education
Year: 2012, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Primary Schools / Primary School Teacher Training
Master's thesis defence: Finanční gramotnost na 1. stupni ZŠ (se zaměřením na 1. období vzdělávání) | Theses on a related topic

84.
Jestřábová, Klára
Faculty: Faculty of Social Studies
Year: 2012, studies completed, degree conferred: Mgr.
Programme/field: Sociology / Sociology
Master's thesis defence: Marketingové důsledky stárnutí populace: Senior jako zákazník a spotřebitel | Theses on a related topic

85.
Jurczygová, Magdaléna
Faculty: Faculty of Arts
Year: 2015, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Secondary Schools / Upper Secondary School Teacher Training in German Language and Literature
Master's thesis defence: Stilmittel in Goethes Werken mit antiken Motiven | Theses on a related topic

86.
Kalandříková, Lucie
Faculty: Faculty of Education
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Specialization in Education / Basics of Social Studies for Education, Music for Education
Bachelor's thesis defence: Hudba v televizních reklamách a její možné působení na diváka | Theses on a related topic

87.
Kalandříková, Lucie
Faculty: Faculty of Education
Year: 2021, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Secondary Schools / Lower Secondary School Teacher Training in Civics, Secondary School Teacher Training in Music
Master's thesis defence: Analýza hudby v rádiových reklamách a její možné působení na posluchače | Theses on a related topic

88.
Kaloud, Tomáš
Faculty: Faculty of Arts
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: General Theory and History of Arts and Culture / Theory of Interactive Media
Bachelor's thesis defence: Analýza prvků metafory a simulace ve sportovních hokejových hrách | Theses on a related topic

89.
Kalousová, Tereza
Faculty: Faculty of Arts
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Philology / German Language and Literature
Bachelor's thesis defence: Stilelemente im Online-Comictagebuch "Heldentage" | Theses on a related topic

90.
Kamarýtová, Dominika
Faculty: Faculty of Law
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Commercial Law Studies / Commercial Law Studies
Bachelor's thesis defence: Angažmá politiků v reklamě | Theses on a related topic

91.
Kameník, Radim
Faculty: Faculty of Social Studies
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Political Science / Political Science, Sociology
Bachelor's thesis defence: Recepce reklamních sdělení a efekt třetí osoby | Theses on a related topic

92.
Kapičková, Bára
Faculty: Faculty of Education
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Czech Language and Literature for Education / Czech Language and Literature for Education, English Language for Education
Bachelor's thesis defence: Figurative Language in Alice’s Adventures in Wonderland and its Czech equivalents | Theses on a related topic

93.
Kašparová, Barbora
Faculty: Faculty of Arts
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: General Theory and History of Arts and Culture / Theory of Interactive Media
Bachelor's thesis defence: Virální marketing optikou teorie nových médií | Theses on a related topic

94.
Katrušáková, Iva
Faculty: Faculty of Arts
Year: 2017, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Secondary Schools / Upper Secondary School Teacher Training in Estetic Education
Master's thesis defence: Vizuální vnímání světa: Úloha reklamy v uměleckém procesu | Theses on a related topic

95.
Kislerová, Michala
Faculty: Faculty of Law
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Legal Specializations / Commercial Law Studies
Bachelor's thesis defence: Manuál pro tvorbu právně nezávadné reklamy zaměřené na děti | Theses on a related topic

96.
Klaudová, Veronika
Faculty: Faculty of Economics and Administration
Year: 2006, studies completed, degree conferred: Ing.
Programme/field: Economic Policy and Administration / Regional Development and Administration
Master's thesis defence: Komunikační strategie vybrané destinace | Theses on a related topic

97.
Klimeš, Jan
Faculty: Faculty of Arts
Year: 2013, studies completed, degree conferred: Ph.D.
Programme/field: General Theory and History of Arts and Culture (4-years) / Aesthetics
Doctoral thesis defence: Hledání významu v umělecké narativní ilustraci. | Theses on a related topic

98.
Konečná, Alena
Faculty: Faculty of Arts
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Philology / English Language and Literature
Bachelor's thesis defence: Ebonics in White Discourse | Theses on a related topic

99.
Konopáčová, Beáta
Faculty: Faculty of Arts
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: General Theory and History of Arts and Culture / Theory of Interactive Media
Bachelor's thesis defence: Analýza funkcí reprodukovaného zvuku v nákupních centrech – případová studie Rádia Penny Live | Theses on a related topic
Bachelor's thesis defence: Analýza funkcí reprodukovaného zvuku v nákupních centrech – případová studie Rádia Penny Live | Theses on a related topic

100.
Kopečný, Vladimír
Faculty: Faculty of Social Studies
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Media and Communication Studies / Media Studies and Journalism, Sociology
Bachelor's thesis defence: Metafory v titulcích sportovní žurnalistiky | Theses on a related topic