Masaryk University

Publication Records

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    2008

    1. MAREŠ, Miroslav. Ozbrojené subverzivní strategie (Armed subversive strategies). In GALATÍK, Vlastimil and Antonín KRÁSNÝ. Vojenská strategie. 1. vydání. Praha: Ministerstvo obrany ČR - Prezentační a informační centrum, 2008, p. 232-245, 13 pp. 1. verze. ISBN 978-80-7278-475-2.
      Name (in English): Armed subversive strategies
      RIV/00216224:14230/08:00034310 Chapter(s) of a specialized book. Militarism. Czech. Czech Republic.
      Mareš, Miroslav (203 Czech Republic, guarantor, belonging to the institution)
      Keywords in English: strategy; subversion; terrorism; guerilla; insurgency; counterinsurgency
      Reviewed: yes

      Changed by: prof. JUDr. PhDr. Miroslav Mareš, Ph.D., učo 922. Changed: 14/3/2013 23:29.

    2007

    1. KUBÁTOVÁ, Eva. Centralizace nákupu v podnicích v ČR (Purchasing centralization in the Czech companies). Brno: Centrum výzkumu konkurenční schopnosti Č, 2007.
      Name in Czech: Centralizace nákupu v podnicích v ČR
      Name (in English): Purchasing centralization in the Czech companies
      RIV: Special-purpose publication. Economics. Czech. Czech Republic.
      Kubátová, Eva (203 Czech Republic, guarantor, belonging to the institution)
      Keywords in English: Centralization; purchasing; strategy; contingency approach
      Reviewed: yes

      Changed by: Ing. Eva Švandová, Ph.D., učo 22310. Changed: 20/1/2017 08:40.
    2. ŠEĎOVÁ, Klára and Jiří ZOUNEK. ICT a moc před tabulí (ICT and power in classroom). In Kvalitativní výzkum v pedagogických vědách. 1st ed. Praha: Portál, 2007, p. 260-286. ISBN 978-80-7367-313-0.
      Name (in English): ICT and power in classroom
      RIV/00216224:14210/07:00020611 Chapter(s) of a specialized book. Pedagogy and education. Czech. Czech Republic.
      Šeďová, Klára (203 Czech Republic) -- Zounek, Jiří (203 Czech Republic, guarantor)
      Keywords in English: ICT; power; classroom; teacher; strategy; teaching; learning; pupil
      Reviewed: yes

      Changed by: doc. Mgr. Jiří Zounek, Ph.D., učo 1752. Changed: 14/4/2010 23:08.
    3. VYSTOUPIL, Jiří, Martin ŠAUER, Andrea HOLEŠINSKÁ and Petra METELKOVÁ. Marketing cestovního ruchu (Tourism Marketing). 2007th ed. Brno: Masarykova univerzita, Ekonomicko-správní fakulta, 2007, 134 pp. ISBN 978-80-210-4240-7.
      Name (in English): Tourism Marketing
      Management, administration and clerical work. Czech. Czech Republic.
      Keywords in English: tourism; marketing; strategy; destination
      Reviewed: yes

      Changed by: Ing. Bc. Andrea Holešinská, Ph.D., učo 21026. Changed: 11/1/2009 17:33.
    4. KOPFOVÁ, Alena. Strategický management a strategie (Strategic management and strategy). In Recenzovaný sborník Mezinárodní Baťovy doktorandské konference. Zlín: Fakulta managementu a ekonomiky ve Zlíně, UTB Zlín, 2007, p. 45-55. ISBN 978-80-7318-529-9.
      Name (in English): Strategic management and strategy

      Keywords in English: Strategic management; strategy; history; research; question-form
      Reviewed: yes

      Changed by: Ing. Alena Kerlinová, Ph.D., učo 41775. Changed: 5/6/2007 15:16.
    5. KULHAVÝ, Viktor. Strategicky na udržitelný rozvoj v podniku (Strategic sustainable development planning in a company). Praha: Economia, 2007.
      Name (in English): Strategic sustainable development planning in a company
      Economics. Czech. Czech Republic.
      Keywords in English: sustainability; strategy; FSSD; backcasting

      Changed by: Ing. Naďa Voráčová, učo 62883. Changed: 27/6/2008 14:18.
    6. SLABÝ, Jiří. Strategie tvorby e-learningových materiálů (Strategy of producing e-learning tutorials). In Moderní technologie ve výuce. Brno: MSD, 2007, p. 10-17. ISBN 978-80-7392-003-6.
      URL
      Name (in English): Strategy of producing e-learning tutorials
      Pedagogy and education. Czech. Czech Republic.
      Keywords in English: e-learning; strategy; taxonomy; NetAcad; Cisco; animation; Flash

      Changed by: Ing. Jiří Slabý, učo 103643. Changed: 4/2/2009 09:28.
    7. SLABÝ, Jiří. Strategie tvorby e-learningových materiálů (Strategy of producing e-learning tutorials). In Moderní technologie ve výuce. Brno: MSD, 2007, p. 10-17. ISBN 978-80-7392-003-6.
      URL
      Name (in English): Strategy of producing e-learning tutorials
      Pedagogy and education. Czech. Czech Republic.
      Keywords in English: e-learning; strategy; taxonomy; NetAcad; Cisco; animation; Flash

      Changed by: Dana Nesnídalová, učo 831. Changed: 5/4/2012 09:57.
    8. VAŠEČKA, Michal, Elena GALLOVÁ KRIGLEROVÁ, Zuzana KERESTEŠOVÁ and Miroslav KOLLÁR. Východisková štúdia o uplatňovaní spoločensky zodpovedného podnikania na Slovensku (Baseline Study on Corporate Social Responsibility Practices in Slovakia). 1. vydání. Bratislava: UNDP, 2007, 61 pp. UNDP Regional Bureau for Europe. ISBN 978-92-9504-275-9.
      URL
      Name in Czech: Východisková studie o uplatňování společensky odpovědného podnikání na Slovensku
      Name (in English): Baseline Study on Corporate Social Responsibility Practices in Slovakia
      RIV/00216224:14230/07:00022829 Book on a specialized topic. Sociology, demography. Slovak. Slovakia.
      Vašečka, Michal (703 Slovakia, guarantor) -- Gallová Kriglerová, Elena (703 Slovakia) -- Kerestešová, Zuzana (703 Slovakia) -- Kollár, Miroslav (703 Slovakia)
      Keywords in English: corporate social responsibility; stakeholders; public disclosure; strategy; assurance; consultancies
      Reviewed: yes

      Changed by: PhDr. Michal Vašečka, Ph.D., učo 6679. Changed: 1/6/2009 15:31.

    2006

    1. ŠUSTA, Marek and Milan PŮČEK. Aplikace metody Balaned Scorecard (BSC) ve veřejném sektoru (BSC application in government agencies). 1st ed. Praha: Národní informační středisko pro podporu jakosti, 2006, 144 pp. 63. publikace. ISBN 80-02-01861-3.
      Name (in English): BSC application in government agencies
      RIV: Book on a specialized topic. Management, administration and clerical work. Czech. Czech Republic.
      Šusta, Marek (203 Czech Republic, guarantor) -- Půček, Milan (203 Czech Republic)
      Keywords in English: Balanced Scorecard; strategy;system dynamics
      Reviewed: yes

      Changed by: Marek Šusta, Ph.D., MBA, učo 195570. Changed: 14/12/2006 18:49.
    2. KOPFOVÁ, Alena. Manažerské vzdělání ve veřejné správě (Management Education in Public Administration). In EDMAN 06 "EDucation for MANagement": Proceeding - sborník referátů. Plzeň: Sdružení EVIDA, 2006, p. 99-106. ISBN 80-86596-80-X.
      Name (in English): Management Education in Public Administration
      Management, administration and clerical work. Czech. Czech Republic.
      Keywords in English: Public Administration; Management Education; Research; Question-form; Strategy; Permanently Sustainable Growth
      Reviewed: yes

      Changed by: Ing. Alena Kerlinová, Ph.D., učo 41775. Changed: 10/7/2007 23:03.
    3. KOPFOVÁ, Alena. Strategický management ve veřejné správě (Strategic Management in Public Administration). Praha: Vysoká škola ekonomická v Praze, 2006, 8 pp. 2. díl. ISBN 80-245-1091-X.
      Name (in English): Strategic Management in Public Administration
      Management, administration and clerical work. Czech. Czech Republic.
      Keywords in English: strategic management; public administration; strategy; questionnaire; implementation; strategic analysis

      Changed by: Ing. Alena Kerlinová, Ph.D., učo 41775. Changed: 23/10/2006 18:09.

    2005

    1. ŠKAPA, Radoslav. Ekomarketingové strategie firem (The firm strategy of green marketing). Praha: Economia, 2005.
      Name (in English): The firm strategy of green marketing
      Economics. Czech. Czech Republic.
      Keywords in English: green marketing; strategy

      Changed by: doc. Ing. Radoslav Škapa, Ph.D., učo 10072. Changed: 23/10/2023 12:37.
    2. ŘEZÁČ, František. Marketingová strategie pojišťovacího podniku (Marketing strategy of insurance company). In Sborník z mezinárodní vědecké konference Firma a konkurenční prostředí 2005. Brno: MZLU Brno, 2005, 8 pp. ISBN 80-7302-099-8.
      Name (in English): Marketing strategy of insurance company
      Economics. Czech. Czech Republic.
      Keywords in English: insurance company; strategy; marketing strategy; insurance market; life insurance; non life insurance

      Changed by: Ing. František Řezáč, Ph.D., učo 2756. Changed: 15/12/2005 09:49.
    3. SUCHÁNEK, Petr and Petra DVOŘÁKOVÁ. Role marketingu v rozvoji malých a středních podniků (The Role of Marketing in a Development of small and medium Enterprises). In Male i średnie przedsiebiorstwa wobec wspólczesnych wyzwań gospodarczych i spolecznych. 1st ed. Katowice: Górnoślaska Wyźsza szkola handlowa im. Wojciecha Korfantego, 2005, p. 54-61. ISBN 83-88402-75-7.
      Name in Czech: Role marketingu v rozvoji malých a středních podniků
      Name (in English): The Role of Marketing in a Development of small and medium Enterprises
      RIV/00216224:14560/05:00012508 Proceedings paper. Economics. Czech. Poland.
      Suchánek, Petr (203 Czech Republic, guarantor, belonging to the institution) -- Dvořáková, Petra (203 Czech Republic, belonging to the institution)
      Keywords in English: marketing; small and medium enterprises; strategy; marketing instruments

      Changed by: Mgr. Ing. Petra Dvořáková, Ph.D., učo 16685. Changed: 5/6/2017 11:05.
    4. SUCHÝ, Petr. Strategie zadržování v americké zahraniční politice. Vznik a vývoj koncepce 1945-1953. (Strategy of Containment in the U. S. Foreign Policy. Inception and Evolution of the Concept 1945-1953.). 1st ed. Brno: Mezinárodní politologický ústav Masarykovy univerzity, 2005, 144 pp. Monografie; 13. ISBN 8021038039.
      Name (in English): Strategy of Containment in the U. S. Foreign Policy. Inception and Evolution of the Concept 1945-1953.
      RIV/00216224:14230/05:00020207 Book on a specialized topic. Political sciences. Czech. Czech Republic.
      Suchý, Petr (203 Czech Republic, guarantor)
      Keywords in English: Strategy; containment; Cold War; foreign policy; USA; USSR; Truman; Kennan; nuclear weapons;
      Reviewed: yes

      Changed by: PhDr. Petr Suchý, Ph.D., učo 17886. Changed: 17/6/2009 11:34.

    2004

    1. HÁLEK, Ivan and Petr SMUTNÝ. Gaming Simulation For Team Synergy. In Contemporary Trends in Top Management Education: How to Accommodate Demand and Supply. Brno: Brno International Business School, 2004, p. 53-53.
      Name (in English): Gaming Simulation For Team Synergy

      Keywords in English: gaming simulation; management; education; strategy
      Type of proceedings: post-proceedings

      Changed by: Ing. Petr Smutný, Ph.D., učo 20527. Changed: 2/1/2007 19:42.
    2. LUKÁŠOVÁ, Růžena and Ivan a kol. NOVÝ. Organizační kultura (Organizational culture). Praha: Grada Publishing, 2004, 176 pp. edice Expert, sv. 1. ISBN 80-247-0648-2.
      Name (in English): Organizational culture
      RIV/00216224:14560/04:00011478 Book on a specialized topic. Management, administration and clerical work. Czech. Czech Republic.
      Lukášová, Růžena (203 Czech Republic, guarantor) -- Nový, Ivan a kol. (203 Czech Republic)
      Keywords in English: organizational culture; strategy; performance; market culture; quality culture; innovative culture
      Reviewed: yes

      Changed by: doc. PhDr. Růžena Lukášová, CSc., učo 36225. Changed: 30/3/2010 22:50.
    3. LUKÁŠOVÁ, Růžena. Organizational Culture of Czech Manufacturing Companies: Strategic Aspects (Organizational Culture of Czech Manufacturing Companies: Strategic Aspects. Abstracts from the Fourth International Conference on Knowledge, Culture and Change in Organisations.). In Knowledge and Culture - Organisational Intangibles and their Tangible Value. Abstracts from the Fourth International Conference on Knowledge, Culture and Change in Organisations. 2004. ISBN 1 86335 565 0.
      Name (in English): Organizational Culture of Czech Manufacturing Companies: Strategic Aspects. Abstracts from the Fourth International Conference on Knowledge, Culture and Change in Organisations.

      Keywords in English: organizational culture; strategy; Czech companies
      International impact: yes

      Changed by: doc. PhDr. Růžena Lukášová, CSc., učo 36225. Changed: 8/7/2008 23:27.
    4. SUCHÝ, Petr. Reagan a říše zla. Vývoj americké zahraniční politiky a vztahů mezi supervelmocemi v letech 1981 - 1989. (Reagan and the Evil Empire. The Evolution of U. S. Foreign Policy and Superpower Relations between 1981 - 1989.). 1st ed. Brno: CDK, 2004, 283 pp. Politologická řada, svazek 16. ISBN 80-7325-046-2.
      Name (in English): Reagan and the Evil Empire. The Evolution of U. S. Foreign Policy and Superpower Relations between 1981 - 1989.
      RIV/00216224:14230/04:00011877 Book on a specialized topic. Political sciences. Czech. Czech Republic.
      Suchý, Petr (203 Czech Republic, guarantor)
      Keywords in English: Reagan; U.S. Victory in the Cold War; Gorbachev; USSR; Foreign Policy; Strategy; Arms Control; Disarmament; Human Rights

      Changed by: PhDr. Petr Suchý, Ph.D., učo 17886. Changed: 17/6/2009 11:33.
    5. LUKÁŠOVÁ, Růžena. Výzkum firemní kultury ve vztahu ke strategii firmy (Research of corporate culture in relation to the strategy of the company). Psychologie v ekonomické praxi. 2004, vol. 39, 3-4, p. 171-181. ISSN 0033-300X.
      Name (in English): Research of corporate culture in relation to the strategy of the company
      RIV/00216224:14560/04:00025492 Article in a journal. Management, administration and clerical work. Czech. Czech Republic.
      Lukášová, Růžena (203 Czech Republic, guarantor)
      Keywords in English: corporate culture; strategy

      Changed by: Ing. Naďa Voráčová, učo 62883. Changed: 16/6/2009 10:30.

    2003

    1. STEHLÍK, Antonín. Cesta z euforie (Value chain). In Úspěšnost podniků 2003. Brno: Masarykova univerzita v Brně, 2003, p. 95-98. ISBN 80-210-3100-X.
      Name (in English): Value chain
      RIV/00216224:14560/03:00008115 Proceedings paper. Management, administration and clerical work. Czech. Czech Republic.
      Stehlík, Antonín (203 Czech Republic, guarantor)
      Keywords in English: success; strategy; logistics; e-business

      Changed by: doc. Ing. Antonín Stehlík, CSc., učo 1722. Changed: 8/7/2003 14:49.
    2. KLAPALOVÁ, Alena. Hodnototvorný řetězec (Value chain). In Úspěšnost podniků 2003. Brno: Masarykova univerzita v Brně, 2003, p. 51-66, 15 pp. ISBN 80-210-3100-X.
      Name (in English): Value chain
      RIV/00216224:14560/03:00008054 Proceedings paper. Management, administration and clerical work. Czech. Czech Republic.
      Klapalová, Alena (203 Czech Republic, guarantor)
      Keywords in English: value chain; competitiveness; success; strategy

      Changed by: doc. Ing. Alena Klapalová, Ph.D., učo 1126. Changed: 28/5/2003 12:56.
    3. POL, Milan, Milada RABUŠICOVÁ and Petr NOVOTNÝ. Jak se na školách rodí úspěch v práci s granty (How Success in the Work with Grants is Born at Schools). Studia Paedagogica, Sborník Filozofické fakulty brněnské univerzity. Brno: Masarykova univerzita v Brně, 2003, U8, No 1, p. 117-126. ISSN 1211-6971.
      Name in Czech: Jak se na školách rodí úspěch v práci s granty
      Name (in English): How Success in the Work with Grants is Born at Schools
      RIV/00216224:14210/03:00030537 Article in a journal. Pedagogy and education. Czech. Czech Republic.
      Pol, Milan (203 Czech Republic, guarantor) -- Rabušicová, Milada (203 Czech Republic) -- Novotný, Petr (203 Czech Republic)
      Keywords in English: Grants - strategy - development
      Reviewed: yes

      Changed by: prof. PhDr. Milan Pol, CSc., učo 75. Changed: 25/3/2010 12:27.
    4. POL, Milan, Lenka HLOUŠKOVÁ, Petr NOVOTNÝ and Jiří ZOUNEK. K základům úspěchu v řízení škol - O práci ředitelů škol s vizí (To the Basis of Success in the Management: The Work of School Headteachers with a Visio). Studia Paedagogica, Sborník Filozofické fakulty brněnské univerzity. Brno: Masarykova univerzita v Brně, 2003, U8, No 1, p. 87-102, 15 pp. ISSN 1211-6971.
      Name (in English): To the Basis of Success in the Management: The Work of School Headteachers with a Visio
      RIV/00216224:14210/03:00008138 Article in a journal. Pedagogy and education. Czech. Czech Republic.
      Pol, Milan (203 Czech Republic, guarantor) -- Hloušková, Lenka (203 Czech Republic) -- Novotný, Petr (203 Czech Republic) -- Zounek, Jiří (203 Czech Republic)
      Keywords in English: School; culture; vision; headmaster; strategy; development

      Changed by: Mgr. Jitka Vidláková, Ph.D., učo 40185. Changed: 16/11/2007 15:20.
    5. KLAPALOVÁ, Alena. Konkurenceschopnost českých firem před vstupem ČR do EU (The competitiveness of the Czech companies before the entry of the Czech republic into EU). In Slovensko v medzinárodnom obchode a podnikaní. první. Bratislava: Ekonomická univerzita, 2003.
      Name (in English): The competitiveness of the Czech companies before the entry of the Czech republic into EU

      Keywords in English: competitiveness; EU; strategy

      Changed by: doc. Ing. Alena Klapalová, Ph.D., učo 1126. Changed: 26/11/2003 17:44.

    2002

    1. ZÁTHURECKÝ, Viliam. Česká firma před a po vstupu zahraničního partnera. 1. vydání. Praha: Economia Praha, 2002, 4 pp. Moderní řízení 6/2002. ISBN 0026-8720.

      Keywords in English: benchmarking; strategy; cash flow

      Changed by: Ing. Naďa Voráčová, učo 62883. Changed: 22/5/2009 15:07.
    2. STEHLÍK, Antonín. Internet v marketingu a marketing na internetu (E-business changes of marketing). In Ekonomika firiem 2002. Košice: EU v Bratislave, 2002, p. 400-402. ISBN 80-225-1583-3.
      Name (in English): E-business changes of marketing
      RIV/00216224:14560/02:00006396 Proceedings paper. Economics. Czech. Czech Republic.
      Stehlík, Antonín (203 Czech Republic, guarantor)
      Keywords in English: virtualization; customer; internet; strategy; e-business

      Changed by: doc. Ing. Antonín Stehlík, CSc., učo 1722. Changed: 21/5/2003 10:41.
    3. STEHLÍK, Antonín. Komplementární vztah k marketingu (The complementary link to marketing). In Implementácia marketingových terórií do hospodárskej praxe SR, CR a Polska. 1st ed. Kosice: Vydavatelstvo Ekonóm, Bratislava, 2002, p. 22-27. ISBN 80-225-1555-8.
      Name (in English): The complementary link to marketing
      RIV/00216224:14560/02:00006099 Proceedings paper. Economics. Czech. Slovakia.
      Stehlík, Antonín (203 Czech Republic, guarantor)
      Keywords in English: virtualization; globalization; internet; strategy; value

      Changed by: doc. Ing. Antonín Stehlík, CSc., učo 1722. Changed: 21/5/2003 11:24.
    4. ŠKAPA, Radoslav. Strategie zeleného marketingu (The strategy of green marketing). Praha: Economia, 2002. Moderní řízení.
      Name (in English): The strategy of green marketing
      Economics. Czech. Czech Republic.
      Keywords in English: green marketing; strategy

      Changed by: doc. Ing. Radoslav Škapa, Ph.D., učo 10072. Changed: 23/10/2023 12:36.

    2001

    1. VITURKA, Milan and Jiří VYSTOUPIL. IV. mezinárodní kolokvium o regionálních vědách (IV. International colloqium about regional sciences). Brno: ESF MU, 2001, 251 pp. ISBN 80-210-2748-7.
      Name (in English): IV. International colloqium about regional sciences
      RIV/00216224:14560/01:00005520 Editing of thematic compilation, editing of monothematic issue of professional journal. Economics. Czech. Czech Republic.
      Viturka, Milan (203 Czech Republic, belonging to the institution) -- Vystoupil, Jiří (203 Czech Republic, guarantor, belonging to the institution)
      Keywords in English: regional development; strategy; differentiation; GIS; effectivity

      Changed by: prof. RNDr. Milan Viturka, CSc., učo 1596. Changed: 1/7/2019 11:47.

    1999

    1. LINKESCHOVÁ, Dana and Radek DOHNAL. Teorie řízení, vedení a řízení lidí ve stavebnictví (Management Theory). Brno: FAST VUT v Brně, Ústav stavební ekonomiky a řízení, 1999, 107 pp.
      Name (in English): Management Theory
      Pedagogy and education. Czech. Czech Republic.
      Keywords in English: leadership; management; strategy; motivation; organization; plaining

      Changed by: PhDr. Dana Linkeschová, CSc., učo 61964. Changed: 13/7/2001 11:56.
Displayed: 12/7/2024 14:17