bk2062 Sport management

Faculty of Sports Studies
Spring 2018
Extent and Intensity
7/13/0. 6 credit(s). Type of Completion: zk (examination).
Teacher(s)
Ing. Jana Nová, PhD., MBA (lecturer)
doc. Ing. Jaroslav Rektořík, CSc. (lecturer)
Guaranteed by
Ing. Jana Nová, PhD., MBA
Department of Social Sciences and Sport Management - Faculty of Sports Studies
Supplier department: Department of Social Sciences and Sport Management - Faculty of Sports Studies
Timetable
Fri 9. 3. 15:30–17:00 225 - seminární místnost, Fri 6. 4. 14:45–17:00 A15/207, Fri 11. 5. 16:15–17:45 A15/207
  • Timetable of Seminar Groups:
bk2062/01: Fri 23. 2. 16:15–18:30 A11/236, Fri 13. 4. 14:45–17:00 A15/207, Fri 4. 5. 14:00–16:15 225 - seminární místnost, Fri 18. 5. 15:30–18:30 A11/305, J. Nová
Prerequisites
( bk602 Management || bk1039 Management || bk2039 Management || ESF:BKH_ZMAN Principles of Management ) && (! e026 Management in Sport )
Absolvování předmětu Základy managementu
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
After the successful completion of the course, students will be able to: 1. understand the different models of the processes of strategic management of sports organizations and discuss the relevance of these models, taking into account the specifics of the sport; 2. critically analyze the key features of the current strategic management in the sports environment; 3. identify strategic decisions of managers in sport organizations 4. critically evaluate strategic options of sports organizations, including their feasibility and sustainability; 5. identify problems and opportunities the sports organizations are facing when implementing their chosen strategies
Syllabus
  • 1. Introduction to Strategic Management- the necessity of strategic and financial planning, basic strategic management concepts and models in the global sports industry; 2. Strategic environment: Market environment, PESTEL analysis, Porter's five forces model,sporting market models and their strategic implications, the concentration of capital and market niches in sport; 3. The role of the state in the development of the sport - the reasons for government intervention, regulation control, the extent of state intervention; 4. The non-profit sector and sport - the role of the nonprofit sector in sport , organizations in the nonprofit sector for the sport. 5. Professional sport - the concept, the role of media, management of athletes, evaluation of results; 6. The principles of strategic management and strategic choice in sports - the basis of competitive advantage, strategy, diversification, value chain analysis, SWOT / TOWS matrix analysis and RACES; 7. Organizational and strategic changes – conditions of internal organization in sports, archetypes of the dynamics of changes in the internal organization of sports organizations for the implementation of the chosen strategy; 8. Human resources management in sport – specifics of the management and evaluation of human resources in sport organizations; 9. Leadership - Leadership Theory, differences between manager and leader and their implications in the management of sports organizations; 10. Organizational culture in sports - specifics and importance of organizational culture in sport, subculture, organizational identity, diagnosis and management of changes in the organizational culture of sport organizations; 11. Financial management of sports organizations - financial resources in sport, information for financial management and their importance to the management of sports organizations; 12. Strategy Implementation - from the perspective of the marketing, organization and financial management; 13. Performance evaluation in sport – specifics of the performance evaluation in sports organization, multidimensional approach to performance evaluation and its criteria.
Literature
    recommended literature
  • NOVÁ, Jana. Management sportu – teorie, případové studie, kvalita (Sport Management- Theory, Case Studies, Quality). Brno: Masarykova univerzita, 2014. 155 pp. ISBN 978-80-210-6780-6. doi:10.5817/CZ.MUNI.M210-6781-2014. info
  • HOYE, Russell. Sport management : principles and applications. 3rd ed. New York: Routledge, 2012. xx, 284. ISBN 9781856178198. info
  • BYERS, Terri, Trevor SLACK and Milena Madeleine PARENT. Key concepts in sport management. Los Angeles, Calif.: SAGE, 2012. xiii, 203. ISBN 9781412928427. info
Teaching methods
lectures case studies
defense seminar work
Assessment methods
defense seminar work   seminar, a presentation
written exam assessed according to the quality of answers.
Language of instruction
Czech
Teacher's information
http://www.fsps.muni.cz/impact/management-ve-sportu/
The course is also listed under the following terms autumn 2013, Spring 2014, Spring 2015, Spring 2016, Spring 2017, Spring 2019, Spring 2020.
  • Enrolment Statistics (Spring 2018, recent)
  • Permalink: https://is.muni.cz/course/fsps/spring2018/bk2062