bk2062 Sport management

Faculty of Sports Studies
Spring 2019
Extent and Intensity
7/13/0. 6 credit(s). Type of Completion: zk (examination).
Teacher(s)
doc. Ing. Jiří Novotný, CSc. (lecturer), Mgr. David Papuga (deputy)
Mgr. David Papuga (seminar tutor)
Guaranteed by
doc. Ing. Jiří Novotný, CSc.
Department of Social Sciences and Sport Management - Faculty of Sports Studies
Supplier department: Department of Social Sciences and Sport Management - Faculty of Sports Studies
Timetable
Fri 29. 3. 13:25–15:05 A11/311, Fri 12. 4. 13:00–14:40 225 - seminární místnost, Fri 3. 5. 12:10–14:40 A15/207
  • Timetable of Seminar Groups:
bk2062/01: Fri 8. 3. 10:30–13:00 203 - seminární místnost, Fri 12. 4. 15:05–18:25 A15/207, Fri 26. 4. 16:20–18:50 A15/207, Fri 10. 5. 13:00–15:30 A15/207
Prerequisites
( bk602 Management || bk1039 Management || bk2039 Management || ESF:BKH_ZMAN Principles of Management ) && (! e026 Management in Sport )
completion of the course Fundamentals of Management.
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
The aim of the course is to acquaint students with specifics of the sport environment and activities of manager in sport as well as economics of non-profit sport organizations.
Learning outcomes
After the successful completion of the course, students will be able to:
1. understand the different models of the processes of strategic management of sports organizations and discuss the relevance of these models, taking into account the specifics of the sport
2. critically analyze the key features of the current strategic management in the sports environment
3. identify strategic decisions of managers in sport organizations
4. critically evaluate strategic options of sports organizations, including their feasibility and sustainability
5. identify problems and opportunities the sports organizations are facing when implementing their chosen strategies
Syllabus
  • 1. Introduction to Strategic Management- the necessity of strategic and financial planning, basic strategic management concepts and models in the global sports industry
  • 2. Strategic environment: Market environment, PESTEL analysis, Porter's five forces model,sporting market models and their strategic implications, the concentration of capital and market niches in sport
  • 3. The role of the state in the development of the sport – the reasons for government intervention, regulation control, the extent of state intervention
  • 4. The non-profit sector and sport – the role of the nonprofit sector in sport, organizations in the nonprofit sector for the sport
  • 5. Professional sport – the concept, the role of media, management of athletes, evaluation of results
  • 6. The principles of strategic management and strategic choice in sports - the basis of competitive advantage, strategy, diversification, value chain analysis, SWOT/TOWS matrix analysis and RACES
  • 7. Organizational and strategic changes – conditions of internal organization in sports, archetypes of the dynamics of changes in the internal organization of sports organizations for the implementation of the chosen strategy
  • 8. Human resources management in sport – specifics of the management and evaluation of human resources in sport organizations
  • 9. Leadership – Leadership Theory, differences between manager and leader and their implications in the management of sports organizations
  • 10. Organizational culture in sports – specifics and importance of organizational culture in sport, subculture, organizational identity, diagnosis and management of changes in the organizational culture of sport organizations
  • 11. Financial management of sports organizations – financial resources in sport, information for financial management and their importance to the management of sports organizations
  • 12. Strategy Implementation – from the perspective of the marketing, organization and financial management
  • 13. Performance evaluation in sport – specifics of the performance evaluation in sports organization, multidimensional approach to performance evaluation and its criteria
Literature
    recommended literature
  • HOYE, Russell. Sport management : principles and applications. 3rd ed. New York: Routledge, 2012. xx, 284. ISBN 9781856178198. info
  • BYERS, Terri, Trevor SLACK and Milena Madeleine PARENT. Key concepts in sport management. Los Angeles, Calif.: SAGE, 2012. xiii, 203. ISBN 9781412928427. info
  • NOVÁ, Jana. THE MANAGERIAL CONCEPTS OF THE QUALITY AND PERFORMANCE AND THEIR INTEGRATION IN THE SPORT ORGANIZATIONS. In 11th International Scientific Conference on Transformation Processes in sport - MSA Podgorica 2014. 2014. ISBN 978-9940-569-09-9. info
Teaching methods
- lectures case studies
- defense seminar work
Assessment methods
- defense seminar work   seminar, a presentation
- written exam assessed according to the quality of answers
Language of instruction
Czech
Further Comments
Study Materials
Teacher's information
http://www.fsps.muni.cz/impact/management-ve-sportu/
The course is also listed under the following terms autumn 2013, Spring 2014, Spring 2015, Spring 2016, Spring 2017, Spring 2018, Spring 2020.
  • Enrolment Statistics (Spring 2019, recent)
  • Permalink: https://is.muni.cz/course/fsps/spring2019/bk2062